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When entrepreneurs make the decision to break into the franchising industry, they look to a brand&#8217;s growth potential to determine whether or not they can envision a successful future there. A brand&#8217;s model, commitment to innovation and network of local business owners ultimately determine whether or not a prospective franchisee is willing to make a significant financial investment. Right now, one of the most attractive businesses in the industry with momentum is <a href="http://saladworksfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=saladworks-strategic-development-efforts-encourage-brand-growth-and-strong-customer-loyalty-4811" target="_blank" rel="nofollow" target="_blank">Saladworks</a>. The Pennsylvania-based brand is currently seeing impressive growth all over the country. But there&#8217;s one region that stands out as a success story: the east coast. <a href="http://saladworks.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=saladworks-strategic-development-efforts-encourage-brand-growth-and-strong-customer-loyalty-4811" target="_blank" rel="nofollow" target="_blank">Saladworks</a> is rapidly expanding in Pittsburgh, New York, Northern New Jersey, Baltimore and Washington, D.C. &#8220;These areas are all perfect markets for our brand. They&#8217;re an extension of our core base, and they&#8217;re populated with sophisticated consumers who understand quality food,&#8221; said David Wheeler, Saladworks&#8217; vice president of franchise development. &#8220;As more local franchisees move into these target areas and introduce the Saladworks concept to new communities, we&#8217;re confident that we&#8217;ll continue to see impressive growth.&#8221; Founded in 1986, Saladworks is known for its unique restaurant concept that offers customers the ability to design their own entr&#233;e-sized salads. The brand offers more than 60 fresh, quality ingredients that are chopped in-house every day. Customers are also able to order from a menu of 12 &#8220;Signature Salads&#8221; along with made-to-order soups and sandwiches. But Saladworks&#8217; success goes beyond its delicious products. The brand&#8217;s strategic growth technique ensures that when new franchises open their doors, they see success. Instead of targeting random cities for development, Saladworks sets up a home base and then grows outward in concentric circles to new locations. &#8220;Our standards for both site and franchisee selection are extremely high in order to keep Saladworks moving in the right direction. By building off of a strong home base in our expansion efforts, we know more consumers in the area will recognize the brand and understand that Saladworks sells high quality salads, soups and sandwiches,&#8221; Wheeler said. One franchisee that&#8217;s seen this strong customer loyalty at work is Nish Patel. Patel currently owns three different Saladworks units in Pennsylvania, but he says that his stores&#8217; current performance feels like a fresh start. &#8220;I&#8217;ve seen double digit growth across the board this year. I thought that it would level off at some point, but it&#8217;s been climbing at a consistent rate,&#8221; said Patel. &#8220;It&#8217;s such an exciting time to be a Saladworks franchisee. Between the brand&#8217;s solid menu and new store design, it&#8217;s never been easier to attract new regular customers.&#8221; Saladworks is currently in the process of making positive changes across its entire franchise system. The largest fresh-tossed salad franchise is remodeling its locations with a new look and feel that includes free Wi-Fi and power stations. The new layout creates a more tech friendly environment, which ultimately attracts new millennial customers. These changes&#8212;along with the rest of Saladworks&#8217; proven model&#8212;will be on display at the upcoming <a href="http://www.ifeinfo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=saladworks-strategic-development-efforts-encourage-brand-growth-and-strong-customer-loyalty-4811" target="_blank" rel="nofollow" target="_blank">International Franchise Expo</a> (IFE) in New York. Between June 16 and 18, prospective franchisees will be able to explore what a successful future with Saladworks looks like. &#8220;We&#8217;re thrilled to be exhibiting at the International Franchise Expo,&#8221; said Wheeler. &#8220;We can&#8217;t wait to connect with the next wave of entrepreneurs who will propel Saladworks&#8217; growth in the years to come.&#8221; Click <a href="http://saladworks.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=saladworks-strategic-development-efforts-encourage-brand-growth-and-strong-customer-loyalty-4811" target="_blank" rel="nofollow" target="_blank">here</a> to learn more about Saladworks.

1851 Franchise

The nation's largest fresh-tossed salad franchise is seeing impressive growth in east coast markets ahead of the International Franchise Expo in New York.

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