Saladworks CEO Patrick Sugrue offers tips for a successful brand turnaround in the QSR space
In the highly competitive franchise QSR market, many brands need to find ways to turn their fortunes around. In a recent article in QSR Magazine, the publication turned to successful leaders of brand turnarounds like Saladworks, a more than 30 year old salad franchise that has found success behind CEO Patrick Sugrue and a systemwide remodel and rebranding strategy.
“When you’re doing a change initiative, it takes two years of consistent, regular communication of the exact same message over and over and over again before full cognition,” Sugrue told QSR Magazine. “So share your vision, communicate it over and over again with the rationale of, ‘What’s in it for me?’ Then prove the concept, have the patience to demonstrate the power of the initiatives, and roll them out.”
Saladworks has led a successful turnaround by focusing on franchisees and mandating a remodel that completed largely at the end of 2017. According to Sugrue, full remodels have seen double-digit increases in sales while younger locations that only required a refresh have seen single-digit increases.
Read more here.