Salon Today: Welcomemat Services Helps Local Business Owners Attract New Customers
The brand gives small business owners the opportunity to target and build relationships with new residents.
Sharon Overton, owner of Bliss Salon in Boca Raton, utilizes Welcomemat Services when it comes to attracting new clients. Welcomemat allows small business owners to target newcomers in a community before they are able to become loyal customers at nearby competitors.
"I love the ability to pick and choose demographics. For example, I target areas where small families live - people who have children and are more likely to live here all year long," Overton told Salon Today.
Welcomemat not only targets those who have recently moved to a new community, but provides them a packet of menus, certificates, coupons and gifts.
"Putting a gift in the hand of someone who moves into the neighborhood is the beginning of a sincere relationship for the business. A one-time gift creates a loyal customer who will pay full rate for the next 5.6 years on average," Mattingly told Salon Today.
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