Sharon Overton, owner of Bliss Salon in Boca Raton, utilizes Welcomemat Services when it comes to attracting new clients. Welcomemat allows small business owners to target newcomers in a community before they are able to become loyal customers at nearby competitors.
"I love the ability to pick and choose demographics. For example, I target areas where small families live - people who have children and are more likely to live here all year long," Overton told Salon Today.
Welcomemat not only targets those who have recently moved to a new community, but provides them a packet of menus, certificates, coupons and gifts.
"Putting a gift in the hand of someone who moves into the neighborhood is the beginning of a sincere relationship for the business. A one-time gift creates a loyal customer who will pay full rate for the next 5.6 years on average," Mattingly told Salon Today.