Sam and Mirna Abraham Plan to Bring Big Blue Swim School to New Jersey with Locations in Woodbridge, Clark and Watchung, New Jersey

Local Paramus residents Sam and Mirna Abraham will bringBig Blue Swim School, one of the nation’s fastest-growing swim school franchises, to New Jersey, in Woodbridge, Clark and Watchung. The couple plans to open three Big Blue Swim Schools in the Woodbridge, Clark and Watchung areas over the next several years. They signed on as franchise partners after learning about the high-quality investment opportunity and best-in-class consumer offerings provided by Big Blue Swim School.

“What makes Big Blue so special is that we are teaching children a vital life skill,” said Chris DeJong, Big Blue’s Founder and President. “Sam and Mirna bring such a passion for the families in New Jersey. We know they will dive in and make a significant difference in the lives of thousands of children.”

Both native to New Jersey, Sam grew up in Bergen County and Mirna in East Brunswick. Sam graduated from Rutgers University and led a career in software engineering and development. Mirna graduated from Long Island University to become a physician’s assistant and has been working as a healthcare provider for the last 10 years. From their children's own experiences, they know that swim classes give them inspiring confidence at a young age.

“Together, we are thrilled to offer local parents an easy, flexible place to teach their children an essential life skill,” said Sam. “Big Blue is all about providing families with big, life-changing moments, and we are proud to contribute to these special milestones.”

After sending their five-year-old daughter to a competitor, Sam and Mirna realized that Big Blue had the solution to all of the competitor's problems from an operational and technology perspective. Coming from a software background, Sam was immediately impressed by Big Blue’s proprietary enterprise solution LessonBuddy™ as a major brand differentiator that helps both parents and franchise owners easily handle scheduling.

Since opening its first location in the Chicago suburbs in 2009, Big Blue has changed the way swim lessons are taught. “Everything we do is focused on showing kids they can achieve anything through the magic of weekly swim lessons,” said DeJong. “This mission drives every operation at Big Blue and we think Sam and Mirna will deliver that mission with passion and enthusiasm.”

With an aggressive growth plan in place, Big Blue has already signed deals with franchise owners for 81 units in 18 states. With a goal of reaching 150 units by 2021, the brand is uniquely positioned to be the leader in the $3 billion learn-to-swim industry.

Big Blue Swim School takes the unique approach of hiring exclusively full-time, highly trained swim associates, differentiating them from most other swim school concepts. Children are taught by caring professionals who are more easily retained than a part time employee. Turnover is very low, which helps maintain consistency as a child has fun and builds trust with their instructor.

Big Blue makes life easier for parents by offering the ultimate flexibility in scheduling. “All of our pools have room for progress move-ups immediately when kids are ready and families can schedule multiple kids of various levels and ages to swim all at the same time,” said DeJong. “Our online software eliminates the challenges families can have when scheduling lessons for their family. And rescheduling lessons, when necessary, is always easy.”

For franchise partners, Big Blue delivers numerous differentiators including LessonBuddy™, a proprietary enterprise system which allows partners to manage the business remotely. Other top-tier franchisor support services include data-driven site selection, construction, technology, and marketing. “When our franchise partners open their pool on day one, they operate like it is year five, setting them up to scale quickly,” said DeJong.

Big Blue Swim School franchise opportunities are still available in key markets across the country. To learn more, visithttp://YourBigMomentStartsHere.com.