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Watch out, McDonalds, Burger King and Subway, there&#8217;s a new sheriff in town. That&#8217;s because <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=san-antonio-business-journal-up-against-the-giants-how-new-small-franchise-concepts-are-amplifying-their-san-antonio-presence-2186" target="_blank" rel="nofollow" style="none;">Smoothie King</a> is making a name for itself in the San Antonio market. With the recent boom in San Antonio&#8217;s food and beverage market, the area has become so crowded that smaller concepts are having an increasingly difficult time establishing themselves in the area. Smoothie King franchise owner Joanne Hilliard has a five-unit agreement in the San Antonio market and is hoping to expand even further once her locations are up and running. "Because <a href="http://www.bizjournals.com/profiles/company/us/la/covington/smoothie_king_franchises_inc/2920027?utm_source=1851franchise.com&utm_medium=article&utm_campaign=san-antonio-business-journal-up-against-the-giants-how-new-small-franchise-concepts-are-amplifying-their-san-antonio-presence-2186" target="_blank" rel="nofollow" style="none;">Smoothie King</a> doesn't have a lot of branding here yet, it will initially make things more difficult," Hilliard said of the lack of name recognition throughout San Antonio. "Once we get up and networking, and the fact that we're opening two locations back-to-back...that will help with the branding effort here. It will be easier to grow after that."&#8217;The expansion maintains a strong focus on the northern rim of San Antonio, with two locations housed within the <a href="http://www.bizjournals.com/profiles/company/us/tx/san_antonio/university_of_texas_at_san_antonio/3240622?utm_source=1851franchise.com&utm_medium=article&utm_campaign=san-antonio-business-journal-up-against-the-giants-how-new-small-franchise-concepts-are-amplifying-their-san-antonio-presence-2186" target="_blank" rel="nofollow" style="none;">University of Texas at San Antonio's</a> northwestern campus and one slated to open at the Rim. Hilliard's first opening will continue that submarket focus with a location in the new Louis Pasteur Retail Center. Click <a href="http://www.bizjournals.com/sanantonio/news/2015/07/17/up-against-the-giants-how-new-small-franchise.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=san-antonio-business-journal-up-against-the-giants-how-new-small-franchise-concepts-are-amplifying-their-san-antonio-presence-2186" target="_blank" rel="nofollow" style="none;">here</a> for more information.

1851 Franchise

Smoothie King, the national smoothie franchise, is one of the big dogs now. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

San Antonio Business Journal: Up against the giants: How new, small franchise concepts are amplifying their San Antonio presence  

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Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

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Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

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Dog Training Elite

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Melting Pot

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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