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Franchise brand BoConcept incorporates the Scandinavian term hygge into many of their furniture designs.

Seattle Magazine spoke with BoConcept Franchisee Steen Skaaning about the inclusion of hygge into the furniture offered at his Seattle location.

Said Skaaning, "BoConcept’s furnishings are very conceptual, Nordic style, but incorporate warm tones of wood and velvet fabrics with accessories that are very natural. There’s a rich and cozy feel. I love how the brand is evolving into what we think of as urban living. We’ve got to get closer together."

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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