Senior Care Authority

<a href="https://www.linkedin.com/in/maureen-simmons-csa-cdp-3735b3a?utm_source=1851franchise.com&utm_medium=article&utm_campaign=former-stay-at-home-mom-finds-passionate-second-career-with-senior-care-authority-franchise-2727696" target="_blank" rel="nofollow">Maureen Simmons</a>, a former account manager with Intuit’s tax division and a stay-at-home mom, is a prime example of someone who found her second calling in senior care. In 2017, she launched her&nbsp;<a href="https://www.seniorcareauthority.com/senior-care-franchise-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=former-stay-at-home-mom-finds-passionate-second-career-with-senior-care-authority-franchise-2727696" target="_blank" rel="nofollow">Senior Care Authority franchise</a> in El Dorado, Folsom and&nbsp;Orangevale, California. With a deep desire to make a difference and a franchise that provided a solid support system, Simmons has successfully helped countless families find the right care solutions for their aging loved ones.&nbsp;“The most rewarding part is helping families — they often come back and tell me, 'You’re an angel.' Seeing the appreciation in their eyes and hearing it in their voices means everything,” said Simmons. “Plus, I love being able to control my own time. I’m a one-woman show, and that flexibility is invaluable."Her journey is a testament to how franchising can offer the structure, purpose and fulfillment that many professionals seek in their second careers.1851 Franchise spoke with Simmons to learn more about her journey to&nbsp;<a href="https://1851franchise.com/senior-care-authority/info">Senior Care Authority</a>, how she’s grown her business and her plans for the future.&nbsp;1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Maureen Simmons: I was an account manager with Intuit, in their tax division, and I was also a stay-at-home mom for roughly 20 years. When my youngest got into high school, I decided it was time to make a difference. I was looking for an opportunity that would allow me to use my mind and keep busy, but also to help others. The more the franchise broker got to know me, the more he realized that I was someone who wanted to help people and find solutions.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Simmons: I didn’t really have any entrepreneurial spirit, but I felt like I had the skills for it. What drew me to franchising was that I didn’t have to reinvent the wheel — there was already a plan in place. I’m not a businessperson by nature, so that seemed daunting, but with a franchise, you get the guidance and support you need.1851: What made you pick this brand? What excites you most about this company?Simmons: The more I learned about Senior Care Authority and its founders, the more appealing their model became. It was smaller than other placement franchises, but big enough to have already figured out what worked. I liked that they offered more than just placement services — things like elder care consulting and&nbsp;<a href="https://www.seniorcareauthority.com/beyond-driving-with-dignity/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=former-stay-at-home-mom-finds-passionate-second-career-with-senior-care-authority-franchise-2727696" target="_blank" rel="nofollow">Beyond Driving with Dignity</a>. That variety provides more opportunities for someone in this business.1851: How has the business been thus far?Simmons: We started in 2017, and it’s been great. It took dedication and creative thinking to get it going, and I made some mistakes, but I learned from them. Once I gained momentum, it really took off. The most rewarding part is helping families — they often come back and tell me, “You’re an angel.” Seeing the appreciation in their eyes and hearing it in their voices means everything. Plus, I love being able to control my own time. I’m a one-woman show, and that flexibility is invaluable.1851: What is the one thing about your story you want us to know?Simmons: "You really have to have your 'why' in place. Yes, it can be profitable, but you need a big heart and to be doing it for the right reasons. If not, you won’t be successful."1851: What advice do you have for other people thinking about becoming a franchise owner?Simmons: Talking to other franchisees is critical. You don’t just want to hear what the franchisor says, but also the experiences of those who’ve been in your shoes. If you follow the path others have taken, you’ll be successful. And you have to have patience — things take time.For more information, visit:&nbsp;<a href="https://1851franchise.com/senior-care-authority">https://1851franchise.com/senior-care-authority</a>.About Senior Care AuthoritySenior Care Authority® was founded in 2009, began franchising in 2014, and currently serves over 100 locations in 30 states. The network consists of professionally trained and experienced local advisors who assist families with the overwhelming challenges associated with selecting the best options in assisted living, memory care,&nbsp; skilled nursing care, and navigating through a complex healthcare system. Senior Care Authority offers Eldercare Consulting services to families and is the exclusive provider of the Beyond Driving with Dignity program. Learn more at&nbsp;<a href="http://www.seniorcareauthority.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=former-stay-at-home-mom-finds-passionate-second-career-with-senior-care-authority-franchise-2727696" target="_blank" rel="nofollow">www.seniorcareauthority.com</a>.

Former Stay-at-Home Mom Finds Passionate Second Career with Senior Care Authority Franchise

1851 Franchise

After her oldest son entered high school, Maureen Simmons set out on a new mission to help families navigate elder care through her Senior Care Authority franchise in California.

former-stay-at-home-mom-finds-passionate-second-career-with-senior-care-authority-franchise

FRANCHISE INFORMATION

Own a Senior Care Authority Franchise

Executive Q&A

Why Senior Care Authority Is a Great Fit

Franchisee Highlight

Learn

Download Brochure

Visit Website

SENIOR CARE AUTHORITY

Facebook

YouTube

LinkedIn

SOCIAL MEDIA

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

Senior Care Authority Strengthens Executive Team To Drive Growth and Strengthen Franchisee Support

Fast Start, Big Impact: How Veronica Griffiths Hit the Ground Running With Senior Care Authority

SENIOR CARE AUTHORITY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT SENIOR CARE AUTHORITY

CONTACT SENIOR CARE AUTHORITY

facebook

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Tell us About Yourself

Own a Senior Care Authority

<a href="https://www.seniorcareauthority.com/franchise/">Senior Care Authority</a> has&nbsp;<a href="https://www.seniorcareauthority.com/blog/personal-caregiving-journey-inspires-former-finance-exec-to-launch-senior-care-authority-in-the-boston-area-and-southeastern-ma/">opened a new location serving Greater Boston and Southeastern Massachusetts</a>. The office began operating in March 2025 and is led by owner&nbsp;<a href="https://www.linkedin.com/in/marysmcniff">Mary McNiff</a>, who brings decades of professional experience and a personal background in family caregiving.<a href="https://1851franchise.com/senior-care-authority/info">Senior Care Authority</a> helps families navigate senior care options, including assisted living, memory care, skilled nursing and in-home support. Advisors work directly with families to help evaluate care options and identify appropriate placements based on each situation. The company also offers its Beyond Driving with Dignity program, which supports conversations around driving safety and independence for older adults.McNiff spent many years working in financial services technology while caring for her mother during cancer treatment, her father through progressive supranuclear palsy and hospice, and her brother who is quadriplegic. Those experiences led her to move into senior care advising, where she now helps families facing similar decisions. As owner of the Boston and Southeastern Massachusetts office, McNiff focuses on helping families make informed decisions while balancing work, caregiving responsibilities and long-term care planning.Read the full press release&nbsp;<a href="https://www.seniorcareauthority.com/blog/personal-caregiving-journey-inspires-former-finance-exec-to-launch-senior-care-authority-in-the-boston-area-and-southeastern-ma/">here</a>.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/senior-care-authority.">https://1851franchise.com/senior-care-authority.</a>&nbsp;

Former Finance Exec Opens Senior Care Authority in Greater Boston and Southeastern Massachusetts

senior-care-authority-boston-southeastern-ma

For Captain&nbsp;<a href="https://www.linkedin.com/in/patrick-kershaw-6ab8b75">Patrick Kershaw</a>, service didn’t end when he retired from the United States Navy — it simply evolved. Today, as a&nbsp;<a href="https://www.seniorcareauthority.com/franchise/">Senior Care Authority</a> franchise owner in Kansas City, Kershaw has translated his decades of leadership, discipline and empathy into helping seniors and their families navigate the complexities of aging care.Commissioned in 1984 after earning an NROTC scholarship to the University of Southern California, Kershaw began his military career in the submarine force, serving aboard the submarine USS Tunny out of Pearl Harbor. After teaching at the Trident Training Facility and serving through the end of the Cold War, Kershaw transitioned to the Naval Reserves, where he played a vital role in harbor security and Naval Coastal Warfare.In 2003, he was mobilized for Operation Iraqi Freedom, serving as operations officer for all deep-water ports in the Persian Gulf. “I had typical organizations working for me — as many as 800 at a time — that I had to organize and keep moving in the right direction,” Kershaw said. “That part doesn’t necessarily translate here, because I don’t have that many moving parts, but what does translate is my ability to communicate to a large number of people.”That ability to lead, connect and care for others is now the cornerstone of his work with&nbsp;<a href="https://1851franchise.com/senior-care-authority/info">Senior Care Authority</a>.<h2>A Calling Rooted in Family and Faith</h2>After leaving active duty for the Reserves, Kershaw worked in engineering and technology but always felt called toward care. “Right around 2000, my wife and I really felt God was calling us to start a residential care home,” he said. “We were surrounded by nurses and had access to people who could teach us how to do it, but at the time I decided I didn’t want to have employees.”Years later, when both his father and mother-in-law experienced serious health conditions, caregiving became personal. “We had three adults living with us here in Kansas City,” Kershaw said. “God was laughing hysterically with big belly laughs, saying, ‘If only you’d done what I told you to do.’”Those years of firsthand caregiving taught Kershaw and his wife, Tina, a registered nurse, the emotional and logistical realities that families face. When they discovered Senior Care Authority, everything fell into place. “The skill set we were taught in caring for our parents really jibes very closely with what we do here,” Kershaw said.<h2>Bringing the Mission Home</h2>Kershaw says the structure, communication and values instilled through his military service directly inform his approach to elder care. “I can communicate comfortably with everyone — from senior hospital leaders to frontline staff. That ability to connect with people in all roles has helped me the most.”He also believes that veterans bring a unique perspective to senior care. “It establishes a certain credibility,” Kershaw said. “People know the discipline and integrity it takes to serve, and that translates into trust.”That trust has led to some truly life-changing moments. One client story still stands out for Kershaw — a family who called him and Tina when their father had been placed on hospice care after repeated hospitalizations. “We went in, Tina called the doctor, and the very next day we had occupational, physical and speech therapy back at his home, and we arranged for home care to allow the primary caregiver a sanity break,” he said. “It made their lives significantly better.”The client eventually regained strength, returned to therapy and, in a joyful twist, called to say he was traveling back to Cleveland for Thanksgiving. “He said, ‘Pat, you and your wife have been helping me get better, and we really appreciate it,’” Kershaw said. “That’s the kind of work that warms your heart.”<a href="https://www.seniorcareauthority.com/blog/senior-care-authority-named-a-2025-top-franchise-by-franchise-business-review/">Senior Care Authority was recently awarded a spot on Franchise Business Review’s 2025 Top Franchises for Veterans list</a> — recognition based solely on franchisee satisfaction data. The honor underscores the brand’s commitment to supporting those who have served by providing meaningful, mission-driven business ownership opportunities.&nbsp;&nbsp;The company proudly supports U.S. Veterans by waiving minimum royalties during their first year in business and also partners with trusted funding organizations that specialize in assisting military entrepreneurs.&nbsp;<h2>Building a Legacy Beyond the Uniform</h2>Today, Kershaw’s focus remains on expanding his consulting work and helping more families find clarity in their senior care journey. His advice for other veterans considering franchising in the senior care space? “Network within veteran organizations, but don’t be blatant about it,” he said. “Recognize someone’s contribution — it’s a shared sacrifice and a shared experience. That goes a long way.”For Kershaw, service continues — just in a different uniform. “We want to have an impact on our environment, on our people,” he said. “And we think we’re doing good stuff here.”For more information about franchising with Senior Care Authority, visit:&nbsp;<a href="https://1851franchise.com/senior-care-authority">https://1851franchise.com/senior-care-authority</a>.

How a Navy Captain Traded the High Seas for the Heart of Elder Care with Senior Care Authority Franchise

how-a-navy-captain-traded-the-high-seas-for-the-heart-of-elder-care-with-senior-care-authority-franchise

fast-start-big-impact-how-veronica-griffiths-hit-the-ground-running-with-senior-care-authority

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Former Stay-at-Home Mom Finds Passionate Second Career with Senior Care Authority Franchise

MORE STORIES LIKE THIS