CMO Chuck Sullivan highlights how culture makes or breaks a company.

Great companies and franchises are built on their culture. And that culture is something that starts at the top — from C-level executives down.

That’s why Authority Magazine recently sat down for an interview with Chuck Sullivan, CMO of Senior Helpers. In the interview, Sullivan emphasizes the need for “random acts of pizza,” meaning hosting informal happy hours for the full team. While those gatherings may seem small, they have the potential to create a big impact.

Sullivan told the publication, “You get the culture you build. As CMO you build the brand, the team, the culture and the identity of the organization. Make sure that everyone on your team can not only do their job well, but will do so in a way that is aligned with the culture you are trying to build.”

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