With a 65-year-plus legacy and a mission rooted in community response, ServiceMaster Restore is more than a business — it’s a calling. As climate events grow more severe and infrastructure continues to age, the need for dependable restoration services has never been greater. For entrepreneurs seeking a recession-resistant, essential service model backed by a powerhouse brand, now is the time to join ServiceMaster Restore.
A Trusted Brand in Times of Crisis
Since 1952, ServiceMaster Restore has been a name people trust in moments of disaster — whether it’s water, fire, smoke or mold damage, or catastrophic events like hurricanes and wildfires. The brand is part of the ServiceMaster Brands portfolio, which includes some of the most well-respected names in the residential and commercial services industry. From restoring the Pentagon after 9/11 to helping schools reopen after natural disasters, ServiceMaster Restore has a legacy of showing up when it matters most.
“Whether it’s a flooded home or a national disaster, our franchisees show up with compassion and confidence,” said John Tovar, president of ServiceMaster Restore. “This business is about being there for people on their worst days — and having the tools, systems and support to make a difference.”
Today, the ServiceMaster brand has expanded to include approximately 2,000 franchised and licensed locations around the world, and shows no signs of slowing down.
“Just knowing that what you do, and the business you’ve built as a franchisee, really matters and will endure forever — that's the best part of this opportunity,” said Tovar. “That person will remember how you came to help them. It’s also why joining a franchise system is so impactful — we can be a force multiplier when we all lean in and work together.”
The Opportunity: A Growing Industry With Resilience Built In
Fueled by the increasing frequency of extreme weather, the restoration industry is now valued at over $210 billion annually. As demand rises, so does the need for reliable service providers with trusted reputations. That’s where ServiceMaster Restore stands out.
And the path to growth is clear. Just ask franchisee Tyler Pattat, who scaled his family business from $1 million to over $25 million in annual revenue after leveraging ServiceMaster Restore’s systems and national support.
“I was drawn to the concept of owning my own business but also having resources within the network,” Pattat said. “You don’t have to reinvent the wheel. You have the tools, the peers and the playbook to grow quickly and responsibly.”
The initial investment for a ServiceMaster Restore franchise ranges from $266,600 to $442,890, with a franchise fee of $72,500. The top quartile average gross sales demonstrate strong potential, with single-unit operators achieving $2.5 million and multi-unit operators reaching $7.5 million.*
What Sets ServiceMaster Restore Apart
ServiceMaster Restore offers far more than just a recognizable name. It delivers the structure, support and scalability that today’s entrepreneurs need to thrive.
“Our franchisees are first and foremost drawn to this brand because they are passionate about helping others,” said Austin Yoder, chief operating officer. “But the second biggest differentiator is our brand history and the amount of training and support we provide to our owners.”
ServiceMaster Restore offers a suite of competitive advantages that set it apart in the restoration industry. Its Quality Restoration Vendor (QRV) Program is trusted by major insurance carriers nationwide for delivering consistent, high-quality service. Franchisees are equipped with in-depth, hands-on training through the ServiceMaster Restore Academy, including IICRC (the Institute of Inspection Cleaning and Restoration Certification) and ongoing education to ensure long-term success. The brand’s Partners in Performance Program provides a structured framework built around key performance indicators and operational best practices, helping owners elevate their business results.
And with unmatched support infrastructure — including a national call center, compliance resources, marketing tools and operational guidance — franchisees are never alone in their journey to growth.
A Culture of Support — and Results
Franchisees consistently cite the brand’s community and leadership as key to their long-term success.
“Working for yourself is always better than working for somebody else,” said Pattat. “But being part of something bigger — with the backing of a network like ServiceMaster Restore — that’s what really allows you to build something great.”
That same sentiment rings true for second-generation franchisee Alyson Horton, who now oversees four ServiceMaster Restore locations across the Pacific Northwest. After building a career in the escrow field, Horton returned to the family business in 2019 and hasn’t looked back.
“ServiceMaster’s core principles are really the backbone of why this is such a great organization,” she said. “The fundamental values you can still see today, and you see them across all families across the generations owning this business.”
For Horton, the brand’s strength lies not just in systems or support, but in the people. “Overall the corporate support from ServiceMaster Brands is better than it's ever been before,” she said. “But the greatest aspect of all of it is the other owners who you have the privilege of getting to know and spending time with.”
This sentiment of shared purpose is reflected at the top. “It’s not about quarterly earnings,” said Tovar. “It’s about quarter centuries — helping owners build something that lasts.”
That commitment to purpose also shines through in ServiceMaster Restore’s nationwide partnership with Hire Heroes USA, a nonprofit organization focused on helping veterans and military spouses find meaningful civilian employment. Since 2023, the brand’s We Serve: Veterans initiative has united franchisees, vendors, and corporate staff to raise over $500,000 — earning ServiceMaster Restore the title of 2025 Partner of the Year from Hire Heroes USA.
“Our partnership with ServiceMaster is a powerful example of what’s possible when a company leads with purpose,” said Jamie Rimphanli, Hire Heroes USA Account Representative. “Their leadership and generosity — especially through the annual We Serve Golf Tournament — directly empower veterans and military spouses to build meaningful civilian careers.”
The impact goes beyond fundraising. ServiceMaster Restore has empowered franchisees across the country with event toolkits, marketing resources and direct job board access to help veterans transition into the restoration industry.
“My husband is a veteran, so Hire Heroes has a special place in our hearts,” Horton said. “We loved the idea of fundraising, and last year, we raised around $50,000. ServiceMaster Restore is all about serving people, so these types of community campaigns serve back to that core principle.”
Why Now?
Now, with extreme weather on the rise all over the country, homeowners and businesses critically need trusted restoration providers.
Insurance carriers in particular are seeking proven partners. Insurance doesn't always cover all aspects of disaster recovery, often leaving property owners facing significant financial burdens. ServiceMaster Restore is expanding to meet this growing demand and is also actively engaged in finding financing partners to help homeowners and business owners navigate the financial challenges of paying for restoration work. This includes exploring various funding options and resources to ensure those in need can access the necessary services.
"We’re in growth mode," said Yoder. "Not just through new franchises, but by helping existing franchisees grow deeper into their markets."
This expansion is vital for addressing the increased need for reliable and financially accessible restoration services.
Who Is the Ideal ServiceMaster Restore Franchisee?
First-and-foremost, they are community-minded leaders ready to step up in times of need. Ideal candidates include corporate professionals ready to transition to purpose-driven ownership, veterans, construction experts or sales/marketing pros with strong leadership skills, and first-time or multi-unit operators looking for scalable, essential service models.
ServiceMaster Restore is actively seeking franchisees in key markets across the United States, including Alabama (Montgomery), Colorado (Grand Junction), Hawaii (Maui and Hawaii Island), Maine (Bangor), New York (Watertown/Fort Drum), North Carolina (Greenville, Rocky Mount, Goldsboro), Tennessee (Kingsport/Bristol, Johnson City) and Texas (Amarillo).
With territory still available in key regions and infrastructure already in place to support rapid onboarding, now is a once-in-a-generation opportunity to build a legacy with a brand that’s built to last.
“Twelve years from now, I’d love to see this business quadruple in size,” said Tovar. “That would mean more opportunities for more entrepreneurs who want to be a part of this — and we’d be able to respond faster and more safely to the everyday and large-scale disasters that inevitably continue to occur.”
For more information on franchising with ServiceMaster Restore, visit: https://franchise.servicemasterrestore.com/.
*Please refer to ServiceMaster’s 2025 FDD for complete information regarding investment range, fees, and earnings potential.