With over 65 years of experience and more than 850 locally owned territories across the United States, ServiceMaster Restore is one of the most recognized names in residential and commercial disaster restoration. From water and fire damage to storm recovery, mold remediation and trauma cleanup, the brand provides 24/7 support when customers need it most. And thanks to its blend of technical excellence and human compassion, ServiceMaster Restore is expanding rapidly as more customers and communities experience the difference.
For homeowners, a disaster can be emotionally devastating. ServiceMaster Restore is designed to provide reassurance at every step. With highly trained, IICRC-certified technicians and immediate two- to four-hour response windows, the team quickly stabilizes the situation while guiding families through the recovery process.
"You're not just restoring buildings — you’re restoring people’s lives," said Pete Duncanson, vice president of training development. "That’s why we train on empathy just as much as equipment."
It’s this approach that leads customers to call again years later just to say thank you. “One of our homeowners still sends me Christmas cards every year,” Duncanson said. “That sticks with you.”
Time is critical for commercial clients, and ServiceMaster Restore is built for speed and scale. With 24/7/365 availability, robust national resources and pre-loss planning services, the brand minimizes business interruption with tailored restoration strategies.
Whether it’s a burst pipe at a local restaurant or a fire at a corporate facility, ServiceMaster Restore offers comprehensive commercial recovery — including document restoration, structural drying, odor removal and decontamination.
“When you call a ServiceMaster Restore, you’re getting someone who is accountable to how we do things,” said Tyler Pattat, a ServiceMaster Restore franchisee based in Cordova, Tennessee. “And that allows us to work in partnership with high-end clients and carriers.”
Founded on a promise to serve others with integrity, ServiceMaster Restore has never strayed from its roots. The company was even tapped to help clean and restore the Pentagon after 9/11. In 2020, ServiceMaster Restore launched COVID-19 cleaning protocols to support schools, hospitals and businesses during the pandemic.
"We do this work not for recognition but because it matters,” said Duncanson. “It’s about being there when people need you most.”
Every location is locally owned and operated, which means customers get national strength with a local feel. Technicians are part of the communities they serve, and many are second- or even third-generation operators who take pride in showing up for their neighbors.
One of the reasons customers trust ServiceMaster Restore is its culture of care — a culture that begins with community. Through its national We Serve: Veterans initiative, the company has raised over $500,000 for Hire Heroes USA and was named the organization’s 2025 Partner of the Year.
Franchisees like Alyson Horton in Seattle say the effort speaks volumes. "My husband is a veteran, so Hire Heroes has a special place in our hearts,” she said. “The military doesn’t help veterans adjust to going back to the real world, so having an organization that focuses on their strengths, and placing them in jobs that suit their skill sets is a much needed service. “
Horton notes that the partnership with Hire Heroes felt like a natural extension of ServiceMaster’s commitment to meaningful community engagement. “We loved the idea of fundraising, and last year, we raised around $50,000,” she said. “ServiceMaster Restore is all about serving people, so these types of community campaigns serve back to that core principle."
The initiative, which includes national golf tournaments and local events hosted by franchisees, helps connect veterans with civilian careers — many of them within the ServiceMaster network. It’s one more way the brand gives back while strengthening the workforce.
These differentiators help explain why more customers are turning to ServiceMaster Restore — and why more entrepreneurs are investing in the brand. The franchise offers a rare combination: essential services, a trusted name and a scalable model backed by decades of industry leadership. The restoration industry now exceeds $210 billion annually, driven by an increase in extreme weather events, aging infrastructure, and a growing demand for professional cleanup and recovery. This makes ServiceMaster Restore not only a relevant business — but a necessary one.
Restoration is also uniquely recession-resistant. Fires, floods and natural disasters don’t pause during economic downturns — and neither does the need for quick, quality recovery services. The COVID-19 pandemic only reinforced this reality. As homes and businesses urgently sought decontamination and cleanup support, ServiceMaster Restore franchisees were deemed essential workers, stepping up to meet demand and keep communities safe.
“Whether it’s a flooded home or a national disaster, our franchisees show up with compassion and confidence,” said John Tovar, president of ServiceMaster Restore. “This business is about being there for people on their worst days — and having the tools, systems and support to make a difference.”
For entrepreneurs looking for long-term value, operational support, and a chance to lead with purpose — ServiceMaster Restore is a franchise worth serious consideration.
For more information on franchising with ServiceMaster Restore, visit: https://franchise.servicemasterrestore.com/.
ServiceMaster Restore
SPONSORED
ServiceMaster Restore provides more than cleanup — the fire, water and mold restoration brand delivers trusted care, urgency and peace of mind to restore homes, businesses and lives.
With over 65 years of experience and more than 850 locally owned territories across the United States, ServiceMaster Restore is one of the most recognized names in residential and commercial disaster restoration. From water and fire damage to storm recovery, mold remediation and trauma cleanup, the brand provides 24/7 support when customers need it most. And thanks to its blend of technical excellence and human compassion, ServiceMaster Restore is expanding rapidly as more customers and communities experience the difference.
For homeowners, a disaster can be emotionally devastating. ServiceMaster Restore is designed to provide reassurance at every step. With highly trained, IICRC-certified technicians and immediate two- to four-hour response windows, the team quickly stabilizes the situation while guiding families through the recovery process.
"You're not just restoring buildings — you’re restoring people’s lives," said Pete Duncanson, vice president of training development. "That’s why we train on empathy just as much as equipment."
It’s this approach that leads customers to call again years later just to say thank you. “One of our homeowners still sends me Christmas cards every year,” Duncanson said. “That sticks with you.”
Time is critical for commercial clients, and ServiceMaster Restore is built for speed and scale. With 24/7/365 availability, robust national resources and pre-loss planning services, the brand minimizes business interruption with tailored restoration strategies.
Whether it’s a burst pipe at a local restaurant or a fire at a corporate facility, ServiceMaster Restore offers comprehensive commercial recovery — including document restoration, structural drying, odor removal and decontamination.
“When you call a ServiceMaster Restore, you’re getting someone who is accountable to how we do things,” said Tyler Pattat, a ServiceMaster Restore franchisee based in Cordova, Tennessee. “And that allows us to work in partnership with high-end clients and carriers.”
Founded on a promise to serve others with integrity, ServiceMaster Restore has never strayed from its roots. The company was even tapped to help clean and restore the Pentagon after 9/11. In 2020, ServiceMaster Restore launched COVID-19 cleaning protocols to support schools, hospitals and businesses during the pandemic.
"We do this work not for recognition but because it matters,” said Duncanson. “It’s about being there when people need you most.”
Every location is locally owned and operated, which means customers get national strength with a local feel. Technicians are part of the communities they serve, and many are second- or even third-generation operators who take pride in showing up for their neighbors.
One of the reasons customers trust ServiceMaster Restore is its culture of care — a culture that begins with community. Through its national We Serve: Veterans initiative, the company has raised over $500,000 for Hire Heroes USA and was named the organization’s 2025 Partner of the Year.
Franchisees like Alyson Horton in Seattle say the effort speaks volumes. "My husband is a veteran, so Hire Heroes has a special place in our hearts,” she said. “The military doesn’t help veterans adjust to going back to the real world, so having an organization that focuses on their strengths, and placing them in jobs that suit their skill sets is a much needed service. “
Horton notes that the partnership with Hire Heroes felt like a natural extension of ServiceMaster’s commitment to meaningful community engagement. “We loved the idea of fundraising, and last year, we raised around $50,000,” she said. “ServiceMaster Restore is all about serving people, so these types of community campaigns serve back to that core principle."
The initiative, which includes national golf tournaments and local events hosted by franchisees, helps connect veterans with civilian careers — many of them within the ServiceMaster network. It’s one more way the brand gives back while strengthening the workforce.
These differentiators help explain why more customers are turning to ServiceMaster Restore — and why more entrepreneurs are investing in the brand. The franchise offers a rare combination: essential services, a trusted name and a scalable model backed by decades of industry leadership. The restoration industry now exceeds $210 billion annually, driven by an increase in extreme weather events, aging infrastructure, and a growing demand for professional cleanup and recovery. This makes ServiceMaster Restore not only a relevant business — but a necessary one.
Restoration is also uniquely recession-resistant. Fires, floods and natural disasters don’t pause during economic downturns — and neither does the need for quick, quality recovery services. The COVID-19 pandemic only reinforced this reality. As homes and businesses urgently sought decontamination and cleanup support, ServiceMaster Restore franchisees were deemed essential workers, stepping up to meet demand and keep communities safe.
“Whether it’s a flooded home or a national disaster, our franchisees show up with compassion and confidence,” said John Tovar, president of ServiceMaster Restore. “This business is about being there for people on their worst days — and having the tools, systems and support to make a difference.”
For entrepreneurs looking for long-term value, operational support, and a chance to lead with purpose — ServiceMaster Restore is a franchise worth serious consideration.
For more information on franchising with ServiceMaster Restore, visit: https://franchise.servicemasterrestore.com/.
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