ServiceMaster Restore

With over 65 years of experience and more than 850 locally owned territories across the United States,&nbsp;<a href="https://franchise.servicemasterrestore.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=service-master-restore-disaster-recovery-services-2729530" target="_blank" rel="nofollow">ServiceMaster Restore</a> is one of the most recognized names in residential and commercial disaster restoration. From water and fire damage to storm recovery, mold remediation and trauma cleanup, the brand provides 24/7 support when customers need it most. And thanks to its blend of technical excellence and human compassion, ServiceMaster Restore is expanding rapidly as more customers and communities experience the difference.<h3>Compassionate Service at the Toughest Times</h3>For homeowners, a disaster can be emotionally devastating. ServiceMaster Restore is designed to provide reassurance at every step. With highly trained, IICRC-certified technicians and immediate two- to four-hour response windows, the team quickly stabilizes the situation while guiding families through the recovery process."You're not just restoring buildings — you’re restoring people’s lives," said&nbsp;<a href="https://www.linkedin.com/in/pete-duncanson-cmrs-mwr-mfr-mtc-9a188113?utm_source=1851franchise.com&utm_medium=article&utm_campaign=service-master-restore-disaster-recovery-services-2729530" target="_blank" rel="nofollow">Pete Duncanson</a>, vice president of training development. "That’s why we train on empathy just as much as equipment."It’s this approach that leads customers to call again years later just to say thank you. “One of our homeowners still sends me Christmas cards every year,” Duncanson said. “That sticks with you.”<h3>Fast, Customized Recovery for Businesses</h3>Time is critical for commercial clients, and ServiceMaster Restore is built for speed and scale. With 24/7/365 availability, robust national resources and pre-loss planning services, the brand minimizes business interruption with tailored restoration strategies.Whether it’s a burst pipe at a local restaurant or a fire at a corporate facility, ServiceMaster Restore offers comprehensive commercial recovery — including document restoration, structural drying, odor removal and decontamination.&nbsp;“When you call a ServiceMaster Restore, you’re getting someone who is accountable to how we do things,” said&nbsp;<a href="https://www.linkedin.com/in/tyler-pattat-30653251?utm_source=1851franchise.com&utm_medium=article&utm_campaign=service-master-restore-disaster-recovery-services-2729530" target="_blank" rel="nofollow">Tyler Pattat</a>, a&nbsp;<a href="https://www.servicemasterrestore.com/servicemaster-by-cornerstone/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=service-master-restore-disaster-recovery-services-2729530" target="_blank" rel="nofollow">ServiceMaster Restore franchisee based in Cordova, Tennessee</a>. “And that allows us to work in partnership with high-end clients and carriers.”<h3>A Legacy of Trust and Technical Expertise</h3>Founded on a promise to serve others with integrity, ServiceMaster Restore has never strayed from its roots. The company was even tapped to help clean and restore the Pentagon after 9/11. In 2020, ServiceMaster Restore launched COVID-19 cleaning protocols to support schools, hospitals and businesses during the pandemic."We do this work not for recognition but because it matters,” said Duncanson. “It’s about being there when people need you most.”Every location is locally owned and operated, which means customers get national strength with a local feel. Technicians are part of the communities they serve, and many are second- or even third-generation operators who take pride in showing up for their neighbors.<h3>Built on Community, Growing Nationwide</h3>One of the reasons customers trust ServiceMaster Restore is its culture of care — a culture that begins with community. Through its national&nbsp;<a href="https://www.prnewswire.com/news-releases/servicemaster-restore-launches-we-serve-veterans-program-to-honor-and-support-military-heroes-301943152.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=service-master-restore-disaster-recovery-services-2729530" target="_blank" rel="nofollow">We Serve: Veterans initiative</a>, the company has raised over $500,000 for Hire Heroes USA and was named the organization’s 2025 Partner of the Year.&nbsp; Franchisees like&nbsp;<a href="https://www.linkedin.com/in/alyson-horton-07087469?utm_source=1851franchise.com&utm_medium=article&utm_campaign=service-master-restore-disaster-recovery-services-2729530" target="_blank" rel="nofollow">Alyson Horton</a> in Seattle say the effort speaks volumes. "My husband is a veteran, so Hire Heroes has a special place in our hearts,” she said. “The military doesn’t help veterans adjust to going back to the real world, so having an organization that focuses on their strengths, and placing them in jobs that suit their skill sets is a much needed service. “Horton notes that the partnership with Hire Heroes felt like a natural extension of ServiceMaster’s commitment to meaningful community engagement. “We loved the idea of fundraising, and last year, we raised around $50,000,” she said. “ServiceMaster Restore is all about serving people, so these types of community campaigns serve back to that core principle."The initiative, which includes national golf tournaments and local events hosted by franchisees, helps connect veterans with civilian careers — many of them within the ServiceMaster network. It’s one more way the brand gives back while strengthening the workforce.<h3>Why Now Is the Right Time To Open a ServiceMaster Restore Franchise</h3>These differentiators help explain why more customers are turning to ServiceMaster Restore — and why more entrepreneurs are investing in the brand. The franchise offers a rare combination: essential services, a trusted name and a scalable model backed by decades of industry leadership. The restoration industry now&nbsp;<a href="https://www.ibisworld.com/united-states/industry/damage-restoration-services/6278/">exceeds $210 billion</a> annually, driven by an increase in extreme weather events, aging infrastructure, and a growing demand for professional cleanup and recovery. This makes ServiceMaster Restore not only a relevant business — but a necessary one.Restoration is also uniquely recession-resistant. Fires, floods and natural disasters don’t pause during economic downturns — and neither does the need for quick, quality recovery services. The COVID-19 pandemic only reinforced this reality. As homes and businesses urgently sought decontamination and cleanup support, ServiceMaster Restore franchisees were deemed essential workers, stepping up to meet demand and keep communities safe.“Whether it’s a flooded home or a national disaster, our franchisees show up with compassion and confidence,” said&nbsp;<a href="https://www.linkedin.com/in/johntovar?utm_source=1851franchise.com&utm_medium=article&utm_campaign=service-master-restore-disaster-recovery-services-2729530" target="_blank" rel="nofollow">John Tovar</a>, president of ServiceMaster Restore. “This business is about being there for people on their worst days — and having the tools, systems and support to make a difference.”For entrepreneurs looking for long-term value, operational support, and a chance to lead with purpose — ServiceMaster Restore is a franchise worth serious consideration.For more information on franchising with ServiceMaster Restore, visit:&nbsp;<a href="https://franchise.servicemasterrestore.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=service-master-restore-disaster-recovery-services-2729530" target="_blank" rel="nofollow">https://franchise.servicemasterrestore.com/</a>.

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ServiceMaster Restore: Trusted Disaster Recovery & Restoration Services

1851 Franchise

ServiceMaster Restore provides more than cleanup — the fire, water and mold restoration brand delivers trusted care, urgency and peace of mind to restore homes, businesses and lives.

This brand page has been paid for by SERVICEMASTER RESTORE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Restoring What Matters Most: Why ServiceMaster Restore Is the Nation’s Trusted Leader in Emergency Recovery

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Become a ServiceMaster Restore Franchisee

When homeowners deal with water, fire or mold damage, the first call is usually urgent. For&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a> franchisees, that early conversation often centers on a practical question: how is this going to get paid?At&nbsp;<a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster Restore</a> in Nampa, Idaho, franchisee Christopher Davis and Marketing and Sales Manager&nbsp;<a href="https://www.linkedin.com/in/riane-tynan/">Riane Tynan</a> have built financing conversations directly into their intake and inspection process. Their goal is to help customers understand their financing options.“We ask what happened and create a space to have that conversation,” said Davis. “A lot of times, customers don't know what they need, you're there to help them. We go over the whole [financing] process.”&nbsp;<h2>Helping Customers Understand Their Options</h2>In the midst of a loss, it can be stressful to navigate the financial aspect of restoration. That’s where ServiceMaster Restore comes in, providing clarity and clear guidance on financing options. Once Davis is on site, the conversation shifts to helping homeowners understand what comes next.&nbsp;“We leave information behind, then we start working the estimate,” Davis said. “It’s about staying engaged with the customer and using financing as another tool in our toolbox.”The company walks customers through the scope of the work, the costs involved and the options available to cover those costs, including third-party financing through ServiceMaster Restore partners, bank loans and home equity lines of credit. Acting quickly during the early stages of property damage is critical to limiting the extent of the problem.“Homeowners need to take action quickly to protect their homes and belongings from further damage. Water can cause immeasurable damage to a home, and high humidity levels can wreak havoc on its contents,” said Mark Rohlfing, senior manager of local sales at ServiceMaster. “Soot and contaminants from fires tend to be acidic and can cause etching and corrosion on certain materials that could all be avoided through quick decision-making to engage a mitigation company like ours to take action.”Many homeowners are conditioned to seek multiple bids and choose the lowest price, but that approach can create problems during restoration projects. The lowest price isn’t always the best option when it comes to protecting property values and equity in the home.“When forced to make quick decisions to protect your home, what really matters is understanding the intended scope of work and the reputation of the company you hire,” Rohlfing said.&nbsp;Davis explains the options to his customers: doing some of the work themselves, hiring ServiceMaster Restore to complete the project or combining the two. From there, deeper financing discussions typically begin, and that is when the handoff to Tynan happens. She serves as the financing point person, guiding customers through third-party options and helping them choose a plan that fits their situation.“It just creates a space for them to even think about it themselves. Maybe they can use a credit card because they could get airline points for that, for example,” she said. “You don’t have to use our financing. But it gets them thinking.”<h2>Becoming Part of the Solution</h2>Both Davis and Tynan say that integrating financing into everyday operations has changed how customers respond.“When people call us, it’s because they need help,” Davis said. “Financing lets us stay part of their solution all the way through.”Importantly, they stress that customers are never pushed toward a specific product. Some choose bank loans, credit cards or home equity options instead.&nbsp;When handled the right way, financing is not an awkward sales conversation. It is a service that helps homeowners move forward during one of the most difficult moments they will face, while allowing restoration companies to stay engaged, supportive and responsive from start to finish.For more information on franchising with ServiceMaster Restore, visit:&nbsp;<a href="https://franchise.servicemasterrestore.com/.">https://franchise.servicemasterrestore.com/.</a>&nbsp;

How ServiceMaster Restore Franchisees Offer Flexibility in Finance Options

For many ServiceMaster Restore franchisees, financing has become a practical way to help homeowners address damage.     

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ATLANTA&nbsp;—&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a>, a leading disaster restoration franchise brand, is closing out 2025 strong after a year marked by continued franchise development, strategic operational enhancements and a sharpened focus on serving customers closer to where they live and work.&nbsp;Throughout 2025,&nbsp;<a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster Restore</a> continued to build on the momentum from earlier in the year, with 18 new franchise signings, 25 openings and expanded coverage across many states including Texas, Florida, Colorado, Ohio, Kentucky and California. Growth was driven in part by existing owners expanding within their territories, reflecting confidence in the brand’s model and long-term opportunity.“Consumers today are looking for providers who are close by, responsive and capable of handling the full scope of their needs,” said&nbsp;<a href="https://www.linkedin.com/in/jeffwtodd/">Jeff Todd</a>, chief franchise development officer at&nbsp;<a href="https://www.servicemaster.com/">ServiceMaster Brands</a>. “Our focus has been on helping franchise owners go deeper into their markets and evolve their businesses to meet those expectations.”In response to shifting consumer demand, ServiceMaster Restore spent much of 2025 strengthening its reconstruction and construction support capabilities. The goal: enabling franchisees to serve as a true one-stop solution — from initial mitigation through full rebuild — while creating new revenue opportunities within their existing customer base.The brand also rolled out new tools and resources to support faster, more consistent operations across the network. The brand also launched an updated estimating tool that allows franchisees to create quotes directly on-site along with financing options to help customers pay for their services.<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a> also raised more than $200,000 in 2025, earning the brand recognition as Hire Heroes USA’s 2025 Partner of the Year. The We Serve: Veterans campaign has galvanized ServiceMaster Restore franchisees, vendors and corporate teams nationwide to support meaningful career opportunities for veterans transitioning into civilian life.In 2026, ServiceMaster Restore expects to continue supporting existing franchise owners as they expand within their territories, adding locations closer to customers. The brand is also preparing for additional franchise openings, with 52 projected openings this year.“We made great progress in 2025 by focusing on our franchise owners and the fundamentals of the business,” said&nbsp;<a href="https://www.linkedin.com/in/johntovar/">John Tovar</a>, ServiceMaster group president. “That approach puts us in a good place as we head into 2026.”With more than six decades in the restoration industry and franchise opportunities available nationwide, ServiceMaster Restore plans to continue supporting franchise owners as customer needs evolve.About ServiceMaster Restore®:&nbsp;With approximately 2,000 franchised and licensed locations around the world, ServiceMaster Restore and ServiceMaster Recovery Management (SRM) serve customers through a global network of franchises available 24/7/365 to provide residential and commercial restoration services resulting from damage caused by water, fire, smoke or mold. SRM is the large-scale commercial catastrophic disaster restoration unit of ServiceMaster Restore. ServiceMaster Restore is a business unit of Atlanta-based ServiceMaster® Brands, a leading franchise provider of needs-based residential and commercial services. More information can be found at&nbsp;<a href="http://servicemasterrestore.com">servicemasterrestore.com</a> and&nbsp;<a href="http://srmcat.com">srmcat.com</a>.About ServiceMaster® Brands:&nbsp;ServiceMaster® Brands is a leading franchisor of residential and commercial services in the restoration, cleaning, moving, junk removal and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1 million homes and businesses each year. ServiceMaster was founded with a deep commitment to its franchisees and has franchise opportunities available in ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, and TWO MEN AND A JUNK TRUCK®. Visit&nbsp;<a href="http://servicemaster.com/franchising">servicemaster.com/franchising</a> to learn more.&nbsp;

ServiceMaster Restore Closes Out 2025 With Franchise Expansion;

After a year of new openings, territory expansion and internal improvements, the brand is entering 2026 focused on strengthening its presence in existing markets.

ServiceMaster Restore Closes Out 2025 With Franchise Expansion; Sets Sights on Adding 52 New Locations in 2026

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In the restoration industry, timing and proper coordination tend to dictate the outcome of most projects. For local franchise owners, independent operation can mean approaching complex restoration projects without centralized support. But a properly coordinated national network can actually be a significant advantage.&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a> attributes much of its ability to scale efficiently to the systems and guidance provided by the franchisor, which serves as the engine behind its network. This network encompasses more than 2,000 franchised and licensed locations worldwide, encouraging the spirit of collaboration.&nbsp;Consistency is a concept that lies at the heart of proper restoration. It also remains a franchising hallmark. ServiceMaster’s franchise model helps maintain and deliver it.“The franchisor provides operational guidance, training and tools that allow each location to perform consistently, even as the business grows,” said&nbsp;<a href="https://www.linkedin.com/in/brendanegan105/">Brendan Egan</a>, vice president of commercial sales.<h2>How the Franchisor Supports Franchisees at Scale</h2><a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster Restore</a> franchise owners at the local level receive training on industry best practices, standardized operational procedures and access to centralized resources that can help simplify the general approach to the nuanced complexity of the average restoration project.&nbsp;The strength of the franchisor’s network provides a bit of a backbone, helping ensure that local franchise owners are properly supported. Collaboration offers another key advantage.“When a large-scale event happens, our franchisees don’t face it alone. They can tap into the broader network for resources, advice and support,” Egan said. “Our structure enables knowledge sharing across regions, which helps everyone perform better.”<h2>Planning and Preparedness Within the Network</h2>Among the tools made available to local franchise owners are pre-loss agreements. These agreements actually function as a practical way to ensure proper preparation while streamlining general business operations.&nbsp;Such agreements help franchisees respond quickly when disaster strikes, ensuring restoration projects can be delivered efficiently — a small element of a larger operational framework that places a priority on concepts like readiness, standardization and network-wide effectiveness.“Pre-loss agreements allow our local owners to establish relationships with clients before an incident occurs, which can make the response process much smoother,” Egan said. “They are part of a broader set of resources we provide to help our franchisees operate efficiently and grow their businesses within our network.”<h2>Turning National Coordination Into Local Execution</h2>The systems, support and tools delivered by ServiceMaster Restore allow franchisees to focus on delivering high-quality restoration projects that are consistent, tested and dependable. ServiceMaster Restore gives local franchise owners the systems, training and network support to handle complex jobs, grow their operations and deliver consistent results. “At the end of the day, the network allows franchisees to focus on delivering quality service without having to reinvent processes at each location,” Egan said.Restoration is an industry where timing, precision and preparation aren’t just important; they’re critical, with the potential to impact everything from a customer’s health to their bottom line. But ServiceMaster Restore’s coordinated national network gives franchisees at the local level a significant advantage. By encouraging and enabling business growth while maintaining high standards that are consistent regardless of location, ServiceMaster Restore demonstrates the manner in which strong franchisor-driven support can transform individual businesses.For more information on franchising with ServiceMaster Restore, visit:&nbsp;<a href="https://franchise.servicemasterrestore.com/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=rising-disasters-multi-million-dollar-revenue-potential-and-decades-of-experience-create-the-perfect-storm-for-servicemaster-restores-franchise-growth-2729628">https://franchise.servicemasterrestore.com/</a>.

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By providing centralized systems, training and operational support, ServiceMaster Restore helps local franchise owners scale their businesses while maintaining consistency across a national network.

How ServiceMaster Restore’s Coordinated National Network Encourages Local Scaling

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When disaster strikes, few companies are positioned to respond as quickly and comprehensively as&nbsp;<a href="https://www.srmcat.com/">ServiceMaster Recovery Management (SRM)</a>. Backed by decades of experience, the SRM team has become the go-to partner for commercial properties facing catastrophic losses, from hospitals and data centers to universities and retail chains.<a href="https://www.linkedin.com/in/mike-matias-0936321a/">Mike Matias</a>, director of power and environmental control for SRM, says it comes down to a combination of experience, planning and the strength of the&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster</a> franchise network.“I specialize in the commercial large-loss side, and one of the things I think is unparalleled in our industry is the folks within our core team,” Matias said. “Collectively, our leadership team and project managers bring close to 250 years of combined industry experience. If I don’t know something, I know someone within our organization who is one phone call away. Instead of guessing or assuming, I can call someone who’s gone through the issue. That’s why we always say, ‘Why reinvent the wheel?’”<h2>Preparing for the Unpredictable</h2>Commercial properties carry risks that can’t always be anticipated. Critical facilities like hospitals, government buildings and data centers demand a unique balance of resources and foresight.The ability to balance resources extends to the way SRM prioritizes clients’ assets in disaster zones. “Just because a client has 10 properties in a weather zone, that doesn’t mean we try to protect all 10,” Matias said. “We might bring in equipment to cover three or four based on probability. More often than not, that’s enough.”<h2>Technology as a Tool, Not a Crutch</h2>In an industry that requires speed and precision, technology has become an indispensable asset. But Matias cautions that overreliance can be dangerous.“Technology is a great helper, but it can also be a hindrance,” he said. “Sometimes those technologies don’t travel well into disaster areas. That’s why we always have backups to backups. I’ve been in areas where we went back to pen and paper. If you’re not adaptive, technology can actually slow you down.”To stay ahead, SRM has invested in tools like Starlink satellite internet and drones for remote property assessments. ServiceMaster also fields an in-house team of meteorologists and uses satellite mapping technology for damage assessments and client location tracking. The company partners with Monarch Weather for hyperlocal forecasting, real-time climate intelligence, and map-based modeling to guide deployment and speed response, and works with EarthVisionz to leverage advanced geospatial imagery and analytics for precise, large-scale damage visualization.“Drone footage allows our teams on the front lines to not have to be safety impacted,” Matias said. “They can do an assessment maybe a half mile from the facility as opposed to having to go in there waiting for a structural engineer to tell us it’s safe.”<h2>A Case Study in Scale</h2>Perhaps the clearest example of SRM’s capabilities came during a project at McNeese State University in Lake Charles, Louisiana.“We had 40 buildings to remediate, and we didn’t have the labor to work on all of them at once,” Matias said. “So instead of trying to put 40 generators on 40 buildings, we powered up a substation on campus. We essentially acted as the utility to power every single building. That allowed us to run HVAC systems and keep conditions at 72 degrees and under 50 percent humidity. That stopped mold from spreading beyond the first floors.”By keeping mold from advancing, SRM prevented a campus-wide crisis and ensured students could return to dorms and classrooms on time.<h2>Harnessing the Franchise Network</h2><a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster’s</a> franchise network plays a critical role in SRM’s national reach. Each franchise brings specialized expertise, but corporate ensures they are deployed strategically.“We vet our franchisees to make sure they’re working within their expertise,” Matias said. “If a franchise specializes in residential work, we keep them focused there. They can do six or seven homes more efficiently than trying to manage one large commercial loss. On the flip side, commercial specialists may not be as efficient on a small residential job. Our job at corporate is to make sure franchisees stick to what they’re best at.”This collaboration allows SRM to scale resources quickly, whether for a localized disaster or a multi-state catastrophe. “It’s the network,” Matias said. “If you’re tapped out on labor, that extra labor is just a phone call away. In the end, it’s one logo out there — the ServiceMaster logo. Whether you’re a small franchise in Tennessee or a large one in Chicago, you’re backed by the same national network.”<h2>Engineered for Rapid Response</h2>SRM is built for speed, pairing contingency planning with pre-loss coordination so crews and equipment can move as conditions change.“Our commercial clients count on us and expect urgency, and we plan for that,” Matias said. “When a client has completed pre-loss planning, we can have a generator on-site within hours. If we’re starting from scratch, allocation can take longer because equipment may already be committed.”<h2>People, Process, Product</h2>For Matias, the secret to SRM’s success is simple but powerful. “Across the board, regardless of vertical or expertise, we believe in the three Ps of business: people, process and product,” he said. “If we have the right people and the right process, then the product will be there.”That philosophy has made SRM not only a leader in disaster recovery but also the first call when commercial properties nationwide need urgent, mission-critical support.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/servicemaster-restore">https://1851franchise.com/servicemaster-restore</a>.

How ServiceMaster Recovery Management Leads Commercial Disaster Recovery

ServiceMaster Recovery Management delivers vital support to commercial properties across the country, relying on seasoned teams and a trusted national network.

Restoring What Matters Most: Why ServiceMaster Restore Is the Nation’s Trusted Leader in Emergency Recovery

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