When Tyler Pattat joined his in-laws' ServiceMaster Restore franchise in 2013, he wasn’t just stepping into a job — he was stepping into an opportunity to build something lasting. “I was in a situation where I was climbing the corporate ladder and knew I was going to have to move,” he said. “But family-wise, it didn’t really make sense at the time since I was newly married. My father-in-law mentioned he was looking to sell the business, and I jumped at the chance to learn the ropes.”

In 2018, Pattat officially purchased the business, continuing a legacy his in-laws began in 2001. At the time, the company was doing around $1 million in annual revenue — a solid small business. But Pattat saw potential to scale by combining the family-run foundation with the systems, support and strategy of the broader ServiceMaster Restore franchise network.

“I was drawn to the concept of owning your own business, but also having resources within the network — whether that’s other franchisees to talk to or new tools corporate is rolling out,” he said. “You can take advantage of those processes that help you grow the business and get more profitable.”

Evaluating Profitability, Expanding Services

Pattat took a hard look at the company’s services and began making strategic changes. “When I started, it was mainly residential cleaning and disaster work,” he said. “But we started looking at the lines of business that were truly profitable.”

One major change came in 2017 when the team launched a construction division. That expansion, coupled with a renewed focus on company culture and operational efficiency, sparked major growth. “We went from a $1 million family business to averaging $25 million plus in revenue over the last three years,” Pattat said.

Leaning on the Network and Staying Ahead of Industry Changes

For Pattat, the power of the franchise system has been key to his success. “Understanding how things are run is important, and a lot of that support comes from other franchisees,” he said. “You don’t have to reinvent the wheel — you create those relationships and expand your mindset by seeing how others think things through.”

He’s also been impressed with ServiceMaster Restore’s focus on innovation. “The innovation that ServiceMaster has taken on over the past few years is impressive,” he said. “We’re partnering with tech innovators that allow us to provide more data faster, so [insurance] carriers can make better decisions. Having those solutions is what sets us apart in a constantly changing industry.”

Why ServiceMaster Restore? Accountability and Opportunity

In a market crowded with companies claiming to do restoration work, Pattat says ServiceMaster Restore stands out because of the structure, processes and accountability baked into the brand. 

“We’re accountable to a process,” he said. “When you call a ServiceMaster Restore, you’re getting someone who is accountable to how we do things — and that allows us to work in partnership with high-end clients and carriers.”

As the restoration industry continues to grow — fueled by extreme weather, aging infrastructure and increasing demand for professional services — Pattat sees continued opportunity. “There’s definitely demand,” he said. “But to gain market share, we all need to keep finding better ways to do things and add value to the customer experience. That’s where we win.”

Looking Ahead: Doubling Down on Impact

For Pattat, future growth isn’t just about numbers — it’s about purpose. “We need to double down on our investment,” he said. “Investing in people, in systems, in ways to better serve our customers — that’s how we grow sustainably.”

And while his business now operates at a much larger scale than when he joined, Pattat hasn’t lost sight of the fundamentals. “Working for yourself is always better than working for somebody else,” he said. “But being part of something bigger — with the backing of a network like ServiceMaster Restore — that’s what really allows you to build something great.”

For more information on franchising with ServiceMaster Restore, visit: https://franchise.servicemasterrestore.com/.

When Tyler Pattat joined his in-laws' ServiceMaster Restore franchise in 2013, he wasn’t just stepping into a job — he was stepping into an opportunity to build something lasting. “I was in a situation where I was climbing the corporate ladder and knew I was going to have to move,” he said. “But family-wise, it didn’t really make sense at the time since I was newly married. My father-in-law mentioned he was looking to sell the business, and I jumped at the chance to learn the ropes.”

In 2018, Pattat officially purchased the business, continuing a legacy his in-laws began in 2001. At the time, the company was doing around $1 million in annual revenue — a solid small business. But Pattat saw potential to scale by combining the family-run foundation with the systems, support and strategy of the broader ServiceMaster Restore franchise network.

“I was drawn to the concept of owning your own business, but also having resources within the network — whether that’s other franchisees to talk to or new tools corporate is rolling out,” he said. “You can take advantage of those processes that help you grow the business and get more profitable.”

Evaluating Profitability, Expanding Services

Pattat took a hard look at the company’s services and began making strategic changes. “When I started, it was mainly residential cleaning and disaster work,” he said. “But we started looking at the lines of business that were truly profitable.”

One major change came in 2017 when the team launched a construction division. That expansion, coupled with a renewed focus on company culture and operational efficiency, sparked major growth. “We went from a $1 million family business to averaging $25 million plus in revenue over the last three years,” Pattat said.

Leaning on the Network and Staying Ahead of Industry Changes

For Pattat, the power of the franchise system has been key to his success. “Understanding how things are run is important, and a lot of that support comes from other franchisees,” he said. “You don’t have to reinvent the wheel — you create those relationships and expand your mindset by seeing how others think things through.”

He’s also been impressed with ServiceMaster Restore’s focus on innovation. “The innovation that ServiceMaster has taken on over the past few years is impressive,” he said. “We’re partnering with tech innovators that allow us to provide more data faster, so [insurance] carriers can make better decisions. Having those solutions is what sets us apart in a constantly changing industry.”

Why ServiceMaster Restore? Accountability and Opportunity

In a market crowded with companies claiming to do restoration work, Pattat says ServiceMaster Restore stands out because of the structure, processes and accountability baked into the brand. 

“We’re accountable to a process,” he said. “When you call a ServiceMaster Restore, you’re getting someone who is accountable to how we do things — and that allows us to work in partnership with high-end clients and carriers.”

As the restoration industry continues to grow — fueled by extreme weather, aging infrastructure and increasing demand for professional services — Pattat sees continued opportunity. “There’s definitely demand,” he said. “But to gain market share, we all need to keep finding better ways to do things and add value to the customer experience. That’s where we win.”

Looking Ahead: Doubling Down on Impact

For Pattat, future growth isn’t just about numbers — it’s about purpose. “We need to double down on our investment,” he said. “Investing in people, in systems, in ways to better serve our customers — that’s how we grow sustainably.”

And while his business now operates at a much larger scale than when he joined, Pattat hasn’t lost sight of the fundamentals. “Working for yourself is always better than working for somebody else,” he said. “But being part of something bigger — with the backing of a network like ServiceMaster Restore — that’s what really allows you to build something great.”

For more information on franchising with ServiceMaster Restore, visit: https://franchise.servicemasterrestore.com/.

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Luca Piacentini

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Luca Piacentini

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