ServiceMaster Restore

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ServiceMaster Restore President Q&A: Franchising, Community, and Crisis Support

1851 Franchise

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ServiceMaster Restore President John Tovar shares his path into franchising and how strong support and community-focused leadership drive success in the restoration industry.

Executive Q&A: John Tovar, President of ServiceMaster Restore

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ATLANTA&nbsp;—&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a>, a leading disaster restoration franchise brand, is closing out 2025 strong after a year marked by continued franchise development, strategic operational enhancements and a sharpened focus on serving customers closer to where they live and work.&nbsp;Throughout 2025,&nbsp;<a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster Restore</a> continued to build on the momentum from earlier in the year, with 18 new franchise signings, 25 openings and expanded coverage across many states including Texas, Florida, Colorado, Ohio, Kentucky and California. Growth was driven in part by existing owners expanding within their territories, reflecting confidence in the brand’s model and long-term opportunity.“Consumers today are looking for providers who are close by, responsive and capable of handling the full scope of their needs,” said&nbsp;<a href="https://www.linkedin.com/in/jeffwtodd/">Jeff Todd</a>, chief franchise development officer at&nbsp;<a href="https://www.servicemaster.com/">ServiceMaster Brands</a>. “Our focus has been on helping franchise owners go deeper into their markets and evolve their businesses to meet those expectations.”In response to shifting consumer demand, ServiceMaster Restore spent much of 2025 strengthening its reconstruction and construction support capabilities. The goal: enabling franchisees to serve as a true one-stop solution — from initial mitigation through full rebuild — while creating new revenue opportunities within their existing customer base.The brand also rolled out new tools and resources to support faster, more consistent operations across the network. The brand also launched an updated estimating tool that allows franchisees to create quotes directly on-site along with financing options to help customers pay for their services.<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a> also raised more than $200,000 in 2025, earning the brand recognition as Hire Heroes USA’s 2025 Partner of the Year. The We Serve: Veterans campaign has galvanized ServiceMaster Restore franchisees, vendors and corporate teams nationwide to support meaningful career opportunities for veterans transitioning into civilian life.In 2026, ServiceMaster Restore expects to continue supporting existing franchise owners as they expand within their territories, adding locations closer to customers. The brand is also preparing for additional franchise openings, with 52 projected openings this year.“We made great progress in 2025 by focusing on our franchise owners and the fundamentals of the business,” said&nbsp;<a href="https://www.linkedin.com/in/johntovar/">John Tovar</a>, ServiceMaster group president. “That approach puts us in a good place as we head into 2026.”With more than six decades in the restoration industry and franchise opportunities available nationwide, ServiceMaster Restore plans to continue supporting franchise owners as customer needs evolve.About ServiceMaster Restore®:&nbsp;With approximately 2,000 franchised and licensed locations around the world, ServiceMaster Restore and ServiceMaster Recovery Management (SRM) serve customers through a global network of franchises available 24/7/365 to provide residential and commercial restoration services resulting from damage caused by water, fire, smoke or mold. SRM is the large-scale commercial catastrophic disaster restoration unit of ServiceMaster Restore. ServiceMaster Restore is a business unit of Atlanta-based ServiceMaster® Brands, a leading franchise provider of needs-based residential and commercial services. More information can be found at&nbsp;<a href="http://servicemasterrestore.com">servicemasterrestore.com</a> and&nbsp;<a href="http://srmcat.com">srmcat.com</a>.About ServiceMaster® Brands:&nbsp;ServiceMaster® Brands is a leading franchisor of residential and commercial services in the restoration, cleaning, moving, junk removal and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1 million homes and businesses each year. ServiceMaster was founded with a deep commitment to its franchisees and has franchise opportunities available in ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, and TWO MEN AND A JUNK TRUCK®. Visit&nbsp;<a href="http://servicemaster.com/franchising">servicemaster.com/franchising</a> to learn more.&nbsp;

ServiceMaster Restore Closes Out 2025 With Franchise Expansion;

ServiceMaster Restore Closes Out 2025 With Franchise Expansion; Sets Sights on Adding 52 New Locations in 2026

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In the restoration industry, timing and proper coordination tend to dictate the outcome of most projects. For local franchise owners, independent operation can mean approaching complex restoration projects without centralized support. But a properly coordinated national network can actually be a significant advantage.&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a> attributes much of its ability to scale efficiently to the systems and guidance provided by the franchisor, which serves as the engine behind its network. This network encompasses more than 2,000 franchised and licensed locations worldwide, encouraging the spirit of collaboration.&nbsp;Consistency is a concept that lies at the heart of proper restoration. It also remains a franchising hallmark. ServiceMaster’s franchise model helps maintain and deliver it.“The franchisor provides operational guidance, training and tools that allow each location to perform consistently, even as the business grows,” said&nbsp;<a href="https://www.linkedin.com/in/brendanegan105/">Brendan Egan</a>, vice president of commercial sales.<h2>How the Franchisor Supports Franchisees at Scale</h2><a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster Restore</a> franchise owners at the local level receive training on industry best practices, standardized operational procedures and access to centralized resources that can help simplify the general approach to the nuanced complexity of the average restoration project.&nbsp;The strength of the franchisor’s network provides a bit of a backbone, helping ensure that local franchise owners are properly supported. Collaboration offers another key advantage.“When a large-scale event happens, our franchisees don’t face it alone. They can tap into the broader network for resources, advice and support,” Egan said. “Our structure enables knowledge sharing across regions, which helps everyone perform better.”<h2>Planning and Preparedness Within the Network</h2>Among the tools made available to local franchise owners are pre-loss agreements. These agreements actually function as a practical way to ensure proper preparation while streamlining general business operations.&nbsp;Such agreements help franchisees respond quickly when disaster strikes, ensuring restoration projects can be delivered efficiently — a small element of a larger operational framework that places a priority on concepts like readiness, standardization and network-wide effectiveness.“Pre-loss agreements allow our local owners to establish relationships with clients before an incident occurs, which can make the response process much smoother,” Egan said. “They are part of a broader set of resources we provide to help our franchisees operate efficiently and grow their businesses within our network.”<h2>Turning National Coordination Into Local Execution</h2>The systems, support and tools delivered by ServiceMaster Restore allow franchisees to focus on delivering high-quality restoration projects that are consistent, tested and dependable. ServiceMaster Restore gives local franchise owners the systems, training and network support to handle complex jobs, grow their operations and deliver consistent results. “At the end of the day, the network allows franchisees to focus on delivering quality service without having to reinvent processes at each location,” Egan said.Restoration is an industry where timing, precision and preparation aren’t just important; they’re critical, with the potential to impact everything from a customer’s health to their bottom line. But ServiceMaster Restore’s coordinated national network gives franchisees at the local level a significant advantage. By encouraging and enabling business growth while maintaining high standards that are consistent regardless of location, ServiceMaster Restore demonstrates the manner in which strong franchisor-driven support can transform individual businesses.For more information on franchising with ServiceMaster Restore, visit:&nbsp;<a href="https://franchise.servicemasterrestore.com/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=rising-disasters-multi-million-dollar-revenue-potential-and-decades-of-experience-create-the-perfect-storm-for-servicemaster-restores-franchise-growth-2729628">https://franchise.servicemasterrestore.com/</a>.

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How ServiceMaster Restore’s Coordinated National Network Encourages Local Scaling

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When disaster strikes, few companies are positioned to respond as quickly and comprehensively as&nbsp;<a href="https://www.srmcat.com/">ServiceMaster Recovery Management (SRM)</a>. Backed by decades of experience, the SRM team has become the go-to partner for commercial properties facing catastrophic losses, from hospitals and data centers to universities and retail chains.<a href="https://www.linkedin.com/in/mike-matias-0936321a/">Mike Matias</a>, director of power and environmental control for SRM, says it comes down to a combination of experience, planning and the strength of the&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster</a> franchise network.“I specialize in the commercial large-loss side, and one of the things I think is unparalleled in our industry is the folks within our core team,” Matias said. “Collectively, our leadership team and project managers bring close to 250 years of combined industry experience. If I don’t know something, I know someone within our organization who is one phone call away. Instead of guessing or assuming, I can call someone who’s gone through the issue. That’s why we always say, ‘Why reinvent the wheel?’”<h2>Preparing for the Unpredictable</h2>Commercial properties carry risks that can’t always be anticipated. Critical facilities like hospitals, government buildings and data centers demand a unique balance of resources and foresight.The ability to balance resources extends to the way SRM prioritizes clients’ assets in disaster zones. “Just because a client has 10 properties in a weather zone, that doesn’t mean we try to protect all 10,” Matias said. “We might bring in equipment to cover three or four based on probability. More often than not, that’s enough.”<h2>Technology as a Tool, Not a Crutch</h2>In an industry that requires speed and precision, technology has become an indispensable asset. But Matias cautions that overreliance can be dangerous.“Technology is a great helper, but it can also be a hindrance,” he said. “Sometimes those technologies don’t travel well into disaster areas. That’s why we always have backups to backups. I’ve been in areas where we went back to pen and paper. If you’re not adaptive, technology can actually slow you down.”To stay ahead, SRM has invested in tools like Starlink satellite internet and drones for remote property assessments. ServiceMaster also fields an in-house team of meteorologists and uses satellite mapping technology for damage assessments and client location tracking. The company partners with Monarch Weather for hyperlocal forecasting, real-time climate intelligence, and map-based modeling to guide deployment and speed response, and works with EarthVisionz to leverage advanced geospatial imagery and analytics for precise, large-scale damage visualization.“Drone footage allows our teams on the front lines to not have to be safety impacted,” Matias said. “They can do an assessment maybe a half mile from the facility as opposed to having to go in there waiting for a structural engineer to tell us it’s safe.”<h2>A Case Study in Scale</h2>Perhaps the clearest example of SRM’s capabilities came during a project at McNeese State University in Lake Charles, Louisiana.“We had 40 buildings to remediate, and we didn’t have the labor to work on all of them at once,” Matias said. “So instead of trying to put 40 generators on 40 buildings, we powered up a substation on campus. We essentially acted as the utility to power every single building. That allowed us to run HVAC systems and keep conditions at 72 degrees and under 50 percent humidity. That stopped mold from spreading beyond the first floors.”By keeping mold from advancing, SRM prevented a campus-wide crisis and ensured students could return to dorms and classrooms on time.<h2>Harnessing the Franchise Network</h2><a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster’s</a> franchise network plays a critical role in SRM’s national reach. Each franchise brings specialized expertise, but corporate ensures they are deployed strategically.“We vet our franchisees to make sure they’re working within their expertise,” Matias said. “If a franchise specializes in residential work, we keep them focused there. They can do six or seven homes more efficiently than trying to manage one large commercial loss. On the flip side, commercial specialists may not be as efficient on a small residential job. Our job at corporate is to make sure franchisees stick to what they’re best at.”This collaboration allows SRM to scale resources quickly, whether for a localized disaster or a multi-state catastrophe. “It’s the network,” Matias said. “If you’re tapped out on labor, that extra labor is just a phone call away. In the end, it’s one logo out there — the ServiceMaster logo. Whether you’re a small franchise in Tennessee or a large one in Chicago, you’re backed by the same national network.”<h2>Engineered for Rapid Response</h2>SRM is built for speed, pairing contingency planning with pre-loss coordination so crews and equipment can move as conditions change.“Our commercial clients count on us and expect urgency, and we plan for that,” Matias said. “When a client has completed pre-loss planning, we can have a generator on-site within hours. If we’re starting from scratch, allocation can take longer because equipment may already be committed.”<h2>People, Process, Product</h2>For Matias, the secret to SRM’s success is simple but powerful. “Across the board, regardless of vertical or expertise, we believe in the three Ps of business: people, process and product,” he said. “If we have the right people and the right process, then the product will be there.”That philosophy has made SRM not only a leader in disaster recovery but also the first call when commercial properties nationwide need urgent, mission-critical support.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/servicemaster-restore">https://1851franchise.com/servicemaster-restore</a>.

How ServiceMaster Recovery Management Leads Commercial Disaster Recovery

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Executive Q&A: John Tovar, President of ServiceMaster Restore

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