ServiceMaster Restore

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ServiceMaster Restore President Q&A: Franchising, Community, and Crisis Support

1851 Franchise

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ServiceMaster Restore President John Tovar shares his path into franchising and how strong support and community-focused leadership drive success in the restoration industry.

Executive Q&A: John Tovar, President of ServiceMaster Restore

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Become a ServiceMaster Restore Franchisee

For more than 65 years,&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a> has been one of the most recognized names in residential and commercial disaster restoration. With more than 800 franchise locations across several countries, and with the backing of&nbsp;<a href="https://www.servicemaster.com/">ServiceMaster Brands</a>, the company has built its reputation on responding quickly when water, fire, smoke or mold damage disrupts homes and businesses.Now, the company is placing a stronger emphasis on managed repair services, allowing franchisees to take projects from initial mitigation through full reconstruction.<h2>Why Managed Repair Services Matter Now</h2>According to&nbsp;<a href="https://www.linkedin.com/in/john-stateson-32974747/">John Stateson</a>, vice president of construction services, this shift is largely driven by customer preference, as reported in a J.D. Power studies the team commissioned and researched.Adding managed repair services opens more doors at the local level. Adjusters, agents and referral partners often look for providers who can take a project from mitigation through the rebuild. Handling the full scope of work removes the need to juggle multiple vendors, and that shift makes franchisees easier to work with and more reliable in the eyes of local partners.“Being able to become that single-source solution will grow your business that much better as the years go on,” Stateson said. “In my experience, I spent half my career in this industry as a franchisee, and because we offered construction, we were able to get work from so many referral sources and consistent, repeatable work because they knew that we were trustworthy, that we did quality work and they continued to come back to us.”That has not always been the standard approach. For years, insurance carriers often split mitigation and reconstruction between separate vendors because of concerns about conflicts of interest. In practice, though, that setup often led to delays, mixed messages and a more frustrating experience for homeowners. Now, both carriers and customers are placing more value on having one company oversee the job from beginning to end.With improvements in documentation tools and project management technology, Stateson said brands like&nbsp;<a href="https://1851franchise.com/servicemaster-restore">ServiceMaster Restore</a> can now provide transparency and eliminate the gray areas that once made separation necessary. “We can tell a better story,” he said. “We can help justify and prove what needs to be done, and also deliver a better product.”<h2>Improving the Customer Experience After a Loss</h2>When mitigation and reconstruction are handled by separate companies, customers often struggle to understand who is responsible for each phase. Miscommunication can lead to finger-pointing between vendors and longer project timelines. By integrating managed repair&nbsp; services, franchisees simplify the process.“They have one company that they’re going to talk to throughout the project,” Stateson said. “There’s a lot less confusion around it. I also think that when you have that single provider delivering that solution end-to-end, that provider is more likely to put its best foot forward. And so it improves the quality of the experience.”Because reconstruction planning can begin while mitigation is still underway, projects often move faster overall. Eliminating vendor handoffs reduces downtime and accelerates completion.<h2>How the Brand Supports Expansion into Managed Repair</h2>ServiceMaster Restore is investing in training, technology and peer collaboration to help franchisees integrate or expand managed repair services, especially since construction within a restoration environment is distinct from traditional contracting. Franchisees are not remodeling homes. They are restoring properties to pre-loss condition, often working within insurance guidelines and tight timelines.“When you go in to do construction for restoration, every project’s a little bit different,” Stateson said. “You’re not remodeling. You have to restore. The restorative construction piece is unique in that sense, and it can be more difficult. So we work to provide a lot of training and best practices.”The brand is developing playbooks, structured training programs and best-practice frameworks to guide franchisees through operational integration. Peer-to-peer collaboration also plays a significant role, connecting experienced operators with those just entering the managed repair space.&nbsp;“We also want to work to enhance technology around it,” Stateson said. “We’re looking into the technologies of artificial intelligence, documentation technology and then blending that into our overall processes around construction.”<h2>Getting Started: A Measured Approach</h2>Franchisees exploring managed repair services for the first time need to start with the basics. Requirements are not the same everywhere. Licensing rules can change from one state or municipality to the next, and the difference matters. In some markets, restoration work can be done without a license, while construction work cannot. Before moving forward, it is important to understand what is required locally, how permitting works and whether the franchise agreement allows for adding new services.“Oftentimes people want to jump into it with both feet and get the really big jobs because it’s a lot of money,” Stateson said. “But the reality is when you take that big of a risk with a really big job with a little bit of experience, you can easily get yourself into financial harm.”<h2>Beyond the Standard Offerings: Growing Local Revenue</h2>As disaster restoration continues to evolve, ServiceMaster Restore’s focus on managed repair services reflects a broader industry shift toward accountability, efficiency and customer-centered delivery.For franchisees, integrating reconstruction is not simply about adding revenue. It is about strengthening referral relationships, shortening project timelines and creating a more seamless experience during one of the most stressful moments a customer can face.For more information on franchising with ServiceMaster Restore, visit:&nbsp;<a href="https://franchise.servicemasterrestore.com/.">https://franchise.servicemasterrestore.com/.</a>&nbsp;

How ServiceMaster Restore Franchisees Offer Managed Repair Services

ServiceMaster Restore franchisees are expanding beyond mitigation work, adding construction services, helping them add revenue, strengthen referral relationships and shorten project timelines.

How ServiceMaster Restore Franchisees Offer Managed Repair Services in Addition to Disaster Recovery as a Single-Source Solution

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ATLANTA&nbsp;—&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a>, a leading disaster restoration franchise brand, is closing out 2025 strong after a year marked by continued franchise development, strategic operational enhancements and a sharpened focus on serving customers closer to where they live and work.&nbsp;Throughout 2025,&nbsp;<a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster Restore</a> continued to build on the momentum from earlier in the year, with 18 new franchise signings, 25 openings and expanded coverage across many states including Texas, Florida, Colorado, Ohio, Kentucky and California. Growth was driven in part by existing owners expanding within their territories, reflecting confidence in the brand’s model and long-term opportunity.“Consumers today are looking for providers who are close by, responsive and capable of handling the full scope of their needs,” said&nbsp;<a href="https://www.linkedin.com/in/jeffwtodd/">Jeff Todd</a>, chief franchise development officer at&nbsp;<a href="https://www.servicemaster.com/">ServiceMaster Brands</a>. “Our focus has been on helping franchise owners go deeper into their markets and evolve their businesses to meet those expectations.”In response to shifting consumer demand, ServiceMaster Restore spent much of 2025 strengthening its reconstruction and construction support capabilities. The goal: enabling franchisees to serve as a true one-stop solution — from initial mitigation through full rebuild — while creating new revenue opportunities within their existing customer base.The brand also rolled out new tools and resources to support faster, more consistent operations across the network. The brand also launched an updated estimating tool that allows franchisees to create quotes directly on-site along with financing options to help customers pay for their services.<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore</a> also raised more than $200,000 in 2025, earning the brand recognition as Hire Heroes USA’s 2025 Partner of the Year. The We Serve: Veterans campaign has galvanized ServiceMaster Restore franchisees, vendors and corporate teams nationwide to support meaningful career opportunities for veterans transitioning into civilian life.In 2026, ServiceMaster Restore expects to continue supporting existing franchise owners as they expand within their territories, adding locations closer to customers. The brand is also preparing for additional franchise openings, with 52 projected openings this year.“We made great progress in 2025 by focusing on our franchise owners and the fundamentals of the business,” said&nbsp;<a href="https://www.linkedin.com/in/johntovar/">John Tovar</a>, ServiceMaster group president. “That approach puts us in a good place as we head into 2026.”With more than six decades in the restoration industry and franchise opportunities available nationwide, ServiceMaster Restore plans to continue supporting franchise owners as customer needs evolve.About ServiceMaster Restore®:&nbsp;With approximately 2,000 franchised and licensed locations around the world, ServiceMaster Restore and ServiceMaster Recovery Management (SRM) serve customers through a global network of franchises available 24/7/365 to provide residential and commercial restoration services resulting from damage caused by water, fire, smoke or mold. SRM is the large-scale commercial catastrophic disaster restoration unit of ServiceMaster Restore. ServiceMaster Restore is a business unit of Atlanta-based ServiceMaster® Brands, a leading franchise provider of needs-based residential and commercial services. More information can be found at&nbsp;<a href="http://servicemasterrestore.com">servicemasterrestore.com</a> and&nbsp;<a href="http://srmcat.com">srmcat.com</a>.About ServiceMaster® Brands:&nbsp;ServiceMaster® Brands is a leading franchisor of residential and commercial services in the restoration, cleaning, moving, junk removal and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1 million homes and businesses each year. ServiceMaster was founded with a deep commitment to its franchisees and has franchise opportunities available in ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, and TWO MEN AND A JUNK TRUCK®. Visit&nbsp;<a href="http://servicemaster.com/franchising">servicemaster.com/franchising</a> to learn more.&nbsp;

ServiceMaster Restore Closes Out 2025 With Franchise Expansion;

After a year of new openings, territory expansion and internal improvements, the brand is entering 2026 focused on strengthening its presence in existing markets.

ServiceMaster Restore Closes Out 2025 With Franchise Expansion; Sets Sights on Adding 52 New Locations in 2026

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How ServiceMaster Restore Franchisees Offer Flexibility in Finance Options

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How ServiceMaster Restore’s Coordinated National Network Encourages Local Scaling

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Executive Q&A: John Tovar, President of ServiceMaster Restore

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