ServiceMaster Restore

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ServiceMaster Restore President Q&A: Franchising, Community, and Crisis Support

1851 Franchise

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ServiceMaster Restore President John Tovar shares his path into franchising and how strong support and community-focused leadership drive success in the restoration industry.

Executive Q&A: John Tovar, President of ServiceMaster Restore

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<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore’s</a> partnership with&nbsp;<a href="https://www.monarchweather.com/">Monarch Weather</a> continues to set a new standard in proactive disaster preparedness. The two organizations are reshaping how restoration teams prepare for and respond to severe weather, delivering speed, accuracy and resilience when their communities need it most.Monarch Weather’s uniquely human approach to forecasting is at the heart of the collaboration. Founded by meteorologists&nbsp;<a href="https://www.linkedin.com/in/crystal-egger-899844128/">Crystal Egger</a> and&nbsp;<a href="https://www.linkedin.com/in/kathrynprociv/">Kathryn Prociv</a>, Monarch’s deep scientific expertise and timely communication paint a picture for clients that goes beyond raw data or reactive communications.“We’re a woman-owned weather and climate data company, and we provide expert consulting,” Egger said. “That can be hard to find in this world of AI. The benefit of Monarch is that our clients aren’t left trying to interpret dozens of models on their own. We give them what they actually need to know.”This ability to translate complex weather data into actionable insights creates immense value for&nbsp;<a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster</a> teams.“All of us come from a broadcast background,” Prociv said. “We know how to break it down and answer the real question: ‘What does this mean for me?’”ServiceMaster Restore teams benefit from this expertise and straightforward framing in emergencies. Working closely with the franchisor, Monarch provides focused communication and strategic decision-making guidance during critical weather events. Their proprietary&nbsp;MonarchView™ platform geolocates ServiceMaster Restore client sites and overlays hundreds of data layers to identify areas of need and streamline operations before, during and after storms.“We’re giving ServiceMaster Restore hyperlocal situational weather awareness,” Egger said. “By constantly monitoring the weather, we help them stay proactive, not reactive. That means faster response times, smarter resource allocation and stronger community support.”This data-driven approach played out during Hurricane Helene. Early predictions pointed at the hurricane crossing through Destin, Florida, but Monarch’s data said otherwise. They advised ServiceMaster Restore not to overcommit resources to the Destin area, and this advice ultimately benefitted the system, allowing owners to focus resources where they would be needed.Overplanning and overcommitment of resources based on early or generalized predictions can lead to notable losses. With Monarch’s guidance, ServiceMaster Restore can avoid these hurdles and focus their efforts more effectively. This, in turn, allows them to build a presence where it will be needed and make themselves available to begin recovery efforts as soon as possible.The impact of Monarch’s work is seen in other extreme weather events, too. From tornado outbreaks to inland flooding and wildfire smoke, the team continuously monitors evolving threats and communicates forecast timing, impacts and any uncertainties.“We aren’t just saying, ‘It’s going to rain,’” Prociv said. “We’ll say, ‘This is the kind of day where subway stations could turn into waterfalls.’ That level of context makes all the difference.”Monarch also provides rapid post-event analysis, like flood inundation mapping and air quality alerts, to help ServiceMaster Restore teams develop an even clearer picture of where they’re needed.Most importantly, the partnership is grounded in empathy and trust. “We’ve walked in their shoes,” Prociv said. “We lead with the expertise that comes with our degrees, but we also lead with empathy. Crystal reported live on The Weather Channel when Joplin, Missouri, got leveled. That boots on the ground experience is so valuable.”“This isn’t just data delivery,” Egger said. “We become an extension of their team. We’re with them on the calls, through the storms, and even supporting when their own families are affected.”The partnership brings a distinct competitive advantage for franchisees. In a business where timing, accuracy and resource deployment can make or break a response period, having tailored weather insights in real time supports operational excellence.&nbsp;From knowing exactly where to stage crews ahead of a hurricane to understanding whether a severe weather threat will materialize or fizzle out, Monarch helps franchisees work more efficiently, avoid unnecessary costs and improve their response times. For franchisees, Monarch Weather acts as an extension of the team, providing the kind of support that builds authority for ServiceMaster Restore and supports owners in delivering faster, smarter restoration services.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/servicemaster-restore/info">https://1851franchise.com/servicemaster-restore/info.</a>&nbsp;

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When disaster strikes, few companies are positioned to respond as quickly and comprehensively as&nbsp;<a href="https://www.srmcat.com/">ServiceMaster Recovery Management (SRM)</a>. Backed by decades of experience, the SRM team has become the go-to partner for commercial properties facing catastrophic losses, from hospitals and data centers to universities and retail chains.<a href="https://www.linkedin.com/in/mike-matias-0936321a/">Mike Matias</a>, director of power and environmental control for SRM, says it comes down to a combination of experience, planning and the strength of the&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster</a> franchise network.“I specialize in the commercial large-loss side, and one of the things I think is unparalleled in our industry is the folks within our core team,” Matias said. “Collectively, our leadership team and project managers bring close to 250 years of combined industry experience. If I don’t know something, I know someone within our organization who is one phone call away. Instead of guessing or assuming, I can call someone who’s gone through the issue. That’s why we always say, ‘Why reinvent the wheel?’”<h2>Preparing for the Unpredictable</h2>Commercial properties carry risks that can’t always be anticipated. Critical facilities like hospitals, government buildings and data centers demand a unique balance of resources and foresight.The ability to balance resources extends to the way SRM prioritizes clients’ assets in disaster zones. “Just because a client has 10 properties in a weather zone, that doesn’t mean we try to protect all 10,” Matias said. “We might bring in equipment to cover three or four based on probability. More often than not, that’s enough.”<h2>Technology as a Tool, Not a Crutch</h2>In an industry that requires speed and precision, technology has become an indispensable asset. But Matias cautions that overreliance can be dangerous.“Technology is a great helper, but it can also be a hindrance,” he said. “Sometimes those technologies don’t travel well into disaster areas. That’s why we always have backups to backups. I’ve been in areas where we went back to pen and paper. If you’re not adaptive, technology can actually slow you down.”To stay ahead, SRM has invested in tools like Starlink satellite internet and drones for remote property assessments. ServiceMaster also fields an in-house team of meteorologists and uses satellite mapping technology for damage assessments and client location tracking. The company partners with Monarch Weather for hyperlocal forecasting, real-time climate intelligence, and map-based modeling to guide deployment and speed response, and works with EarthVisionz to leverage advanced geospatial imagery and analytics for precise, large-scale damage visualization.“Drone footage allows our teams on the front lines to not have to be safety impacted,” Matias said. “They can do an assessment maybe a half mile from the facility as opposed to having to go in there waiting for a structural engineer to tell us it’s safe.”<h2>A Case Study in Scale</h2>Perhaps the clearest example of SRM’s capabilities came during a project at McNeese State University in Lake Charles, Louisiana.“We had 40 buildings to remediate, and we didn’t have the labor to work on all of them at once,” Matias said. “So instead of trying to put 40 generators on 40 buildings, we powered up a substation on campus. We essentially acted as the utility to power every single building. That allowed us to run HVAC systems and keep conditions at 72 degrees and under 50 percent humidity. That stopped mold from spreading beyond the first floors.”By keeping mold from advancing, SRM prevented a campus-wide crisis and ensured students could return to dorms and classrooms on time.<h2>Harnessing the Franchise Network</h2><a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster’s</a> franchise network plays a critical role in SRM’s national reach. Each franchise brings specialized expertise, but corporate ensures they are deployed strategically.“We vet our franchisees to make sure they’re working within their expertise,” Matias said. “If a franchise specializes in residential work, we keep them focused there. They can do six or seven homes more efficiently than trying to manage one large commercial loss. On the flip side, commercial specialists may not be as efficient on a small residential job. Our job at corporate is to make sure franchisees stick to what they’re best at.”This collaboration allows SRM to scale resources quickly, whether for a localized disaster or a multi-state catastrophe. “It’s the network,” Matias said. “If you’re tapped out on labor, that extra labor is just a phone call away. In the end, it’s one logo out there — the ServiceMaster logo. Whether you’re a small franchise in Tennessee or a large one in Chicago, you’re backed by the same national network.”<h2>Engineered for Rapid Response</h2>SRM is built for speed, pairing contingency planning with pre-loss coordination so crews and equipment can move as conditions change.“Our commercial clients count on us and expect urgency, and we plan for that,” Matias said. “When a client has completed pre-loss planning, we can have a generator on-site within hours. If we’re starting from scratch, allocation can take longer because equipment may already be committed.”<h2>People, Process, Product</h2>For Matias, the secret to SRM’s success is simple but powerful. “Across the board, regardless of vertical or expertise, we believe in the three Ps of business: people, process and product,” he said. “If we have the right people and the right process, then the product will be there.”That philosophy has made SRM not only a leader in disaster recovery but also the first call when commercial properties nationwide need urgent, mission-critical support.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/servicemaster-restore">https://1851franchise.com/servicemaster-restore</a>.

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