Franchise News
Shake Shack Partners with Grubhub for Nationwide Delivery
The burger and steak joint is hopping on the delivery train as more and more restaurants see major growth from partnering with third-party delivery services.
Shake Shack and Grubhub recently announced their partnership and plan to begin delivery services nationwide in the future, according to CNBC.
Their collaboration is currently being tested in four locations: Morningside Heights in New York; the River North area in Chicago; Lingston, New Jersey; and Darien, Connecticut. While Shake Shack isn’t a franchise, its partnership with GrubHub “comes as major restaurant players are seeing key growth from delivery,” the article said. Fast-casual chains such as McDonald’s, Chipotle and Starbucks have also teamed up with various delivery services.
According to CNBC, the goal of this partnership is to enhance the customer’s overall experience. Shake Shack CEO Randy Garutti believes communication between a restaurant and third-party delivery service is important for better guest appreciation, the article said.
With the first four pilot locations, Shake Shack will have “access to tools to analyze performance or ordering trends, as well as Grubhub’s enterprise support team,” the article states.
To view the full article, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
