Shuckin' Shack

In a recent interview with <a href="https://www.franchisetimes.com/franchise_insights/seven-ways-franchises-aim-to-attract-consumers-now/article_4075f532-b81d-11eb-94ad-0f48ac42be14.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">Franchise Times</a>, <a href="https://www.linkedin.com/in/beth-ewen-1669625/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">Beth Ewen</a> spoke with franchisors in different sectors about how they plan to connect with consumers now that the country is reaching its post-pandemic stage.“People want to people again,” said <a href="https://www.linkedin.com/in/darren-keeler-944728187/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">Darren Keeler</a>, vice president of marketing for <a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">Shuckin’ Shack</a>, laughing when he used “people” as a verb. “I know it sounds dumb, and it’s probably not the right grammar to use, but you can only see your wife and your kids for so long. With people sitting at home for however many months, they finished Netflix, they finished Hulu and they’re done with it. They want to go out and experience life again.”According to Keeler, Shuckin’ Shack’s 16 restaurants will emphasize the experience of having a “good shuckin’ time,” as its tag line goes. Unfortunately, third-party delivery didn’t help the brand much during the pandemic, with items like wild-caught salmon and peel-and-eat shrimp not traveling well.However, franchisee sponsorship of local charities and sports teams kept ties strong and by late April, the brand was seeing comparable store sales higher than 2019. Keeler’s&nbsp; mantra: “Let’s experience life again when this is all over, and it looks like we’re on our way.”Read the full article <a href="https://www.franchisetimes.com/franchise_insights/seven-ways-franchises-aim-to-attract-consumers-now/article_4075f532-b81d-11eb-94ad-0f48ac42be14.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">here</a>.

Franchise Times: Shuckin’ Shack's VP of Marketing Discusses Ways Franchises Aim to Attract Consumers

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As the pandemic begins to subside, operators are facing a new dilemma — how to attract consumers as customer behavior continues to change radically.

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Shuckin’ Shack Brings the Good Times Back This Spring with Fish Fry Fridays

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CHARLOTTE, N.C.&nbsp;—&nbsp;<a href="https://www.theshuckinshack.com/">Shuckin’ Shack</a>, the fast-casual oyster bar franchise with 18 locations, is bringing its laid-back, seafood-focused vibe to Charlotte. The new restaurant at 5349 Ballantyne Commons Parkway in the Promenade on Providence shopping center opens to the public on April 8, with a week of community-focused events leading up to the Grand Opening Party on April 11.&nbsp;Local couple Dawn and&nbsp;<a href="https://www.linkedin.com/in/kevin-powers-918499144/">Kevin Powers</a>&nbsp;are no strangers to the restaurant business. With decades of combined experience in hospitality, the Powers were inspired by their son’s time working at the&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin' Shack</a> location in Carolina Beach, and wanted to bring the same friendly, neighborhood atmosphere to their community.“We’re ready to bring big flavors, good vibes, and lots of laughs to Charlotte,” said Dawn. “A Good Shuckin’ Time starts here!”Shuckin’ Shack offers fresh oysters, crab legs, wild-caught shrimp, burgers, hand-tossed wings, signature cocktails, and ice-cold beer, all in a welcoming, family-friendly environment. Beyond the food, the Powers are committed to giving back to the Charlotte community through partnerships and charitable efforts.Opening Week Specials &amp; Community Events<ul><li>April 6: Invite-only First Responders &amp; City Officials Night</li><li>April 8: Public opening dinner with 15% off for Promenade on Providence neighbors and service industry friends</li><li>April 9: “Not All Heroes Wear Capes,” honoring veterans, active-duty military, doctors, and nurses</li><li>April 10: Teacher Appreciation &amp; school staff night, with 15% off meals</li><li>April 11: Grand Opening Party with live entertainment, signed sports jersey giveaways, and a chance to win free seafood for a year</li></ul>“We’re pumped for the week of festivities ahead of us in Charlotte,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington">Jonathan Weathington</a>, CEO. “The Powers are bringing a great seafood experience and showing real commitment to their community, exactly what we love to see at our local Shacks.”Find the full Shuckin’ Shack menu&nbsp;<a href="https://www.theshuckinshack.com/menu/">here</a>.For more information about Shuckin’ Shack, visit&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>.&nbsp;Follow Shuckin’ Shack Oyster Bar - Charlotte, NC, on social media: Facebook -&nbsp;<a href="https://www.facebook.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a> Instagram -&nbsp;<a href="https://www.instagram.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Design with Shuckin' Shack Oyster Bar logo and menu items

Kevin and Dawn Powers will open the growing oyster bar franchise at 5349 Ballantyne Commons Parkway, with a week of festivities leading up to the April 11 Grand Opening event.

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Shuckin' Shack Launches Fourth Annual Fresh & Raw Tour

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Photo of Shuckin' Shack's Director of Operations Samantha Stroupe

Let’s Shuckin’ Go! Shuckin’ Shack Welcomes Hospitality Veteran Samantha Stroupe as New Director of Operations

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Shuckin’ Shack’s 3rd Annual Fresh & Raw Tour Raises $75,000 for the Leukemia & Lymphoma Society

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WILMINGTON, N.C. –&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack</a>, the 18-unit seafood restaurant franchise, is giving seafood lovers a legit reason to love Fridays this Spring. Fish Fry Fridays are back, a seasonal staple dishing up crispy, golden, crave-worthy fish in a laid-back, neighborhood-friendly setting.From February 20 through April 3, local Shuckin’ Shack locations are turning Fridays into a seafood celebration. Whether you’re unwinding after work, catching up with friends, or just chasing that perfect fry, each Shack delivers high-quality seafood you’ll want week after week.“Fish Fry Fridays are about kicking back, keeping it simple, and enjoying seafood the way it’s meant to be,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187/">Darren Keeler</a>, VP of Marketing and Creative. “We want our Shacks to be that local spot you know and love: amazing food, cold drinks, no fuss, just good vibes.”With each location adding its own local twist, Shuckin’ Shack’s Fish Fry Fridays let guests and communities bring their flavor to the table while staying true to the brand’s commitment to quality seafood and fun, welcoming energy.“People want comfort, consistency, and a reason to treat themselves at the end of the week,” Keeler added. “Fish Fry Fridays do just that. They give guests a ritual to look forward to and local owners a chance to show off what makes their Shack unique.”So, whether you’re grabbing a quick bite, a casual date, or a Friday night hangout, Shuckin’ Shack is making it easy to flip the weekend switch with a fried fish feast you won’t want to miss. Follow your local Shack on social media for weekly specials, menu surprises, and all the fishy goodness.To find a Shuckin’ Shack near you, visit:&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit: <a href="www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

From February 20 through April 3, local Shuckin’ Shack spots are turning Fridays into a fried feast—crispy, golden fish, easygoing vibes, and zero fuss all Lent long.

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Franchise Times: Shuckin’ Shack's VP of Marketing Discusses Ways Franchises Aim to Attract Consumers

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