Shuckin' Shack

In a recent interview with <a href="https://www.franchisetimes.com/franchise_insights/seven-ways-franchises-aim-to-attract-consumers-now/article_4075f532-b81d-11eb-94ad-0f48ac42be14.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">Franchise Times</a>, <a href="https://www.linkedin.com/in/beth-ewen-1669625/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">Beth Ewen</a> spoke with franchisors in different sectors about how they plan to connect with consumers now that the country is reaching its post-pandemic stage.“People want to people again,” said <a href="https://www.linkedin.com/in/darren-keeler-944728187/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">Darren Keeler</a>, vice president of marketing for <a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">Shuckin’ Shack</a>, laughing when he used “people” as a verb. “I know it sounds dumb, and it’s probably not the right grammar to use, but you can only see your wife and your kids for so long. With people sitting at home for however many months, they finished Netflix, they finished Hulu and they’re done with it. They want to go out and experience life again.”According to Keeler, Shuckin’ Shack’s 16 restaurants will emphasize the experience of having a “good shuckin’ time,” as its tag line goes. Unfortunately, third-party delivery didn’t help the brand much during the pandemic, with items like wild-caught salmon and peel-and-eat shrimp not traveling well.However, franchisee sponsorship of local charities and sports teams kept ties strong and by late April, the brand was seeing comparable store sales higher than 2019. Keeler’s&nbsp; mantra: “Let’s experience life again when this is all over, and it looks like we’re on our way.”Read the full article <a href="https://www.franchisetimes.com/franchise_insights/seven-ways-franchises-aim-to-attract-consumers-now/article_4075f532-b81d-11eb-94ad-0f48ac42be14.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers-2715996" target="_blank" rel="nofollow">here</a>.

Franchise Times: Shuckin’ Shack's VP of Marketing Discusses Ways Franchises Aim to Attract Consumers

1851 Franchise

As the pandemic begins to subside, operators are facing a new dilemma — how to attract consumers as customer behavior continues to change radically.

franchise-times-shuckin-shacks-vp-of-marketing-discusses-ways-franchises-aim-to-attract-consumers

FRANCHISE INFORMATION

Own A Shuckin' Shack

Franchisee Highlight

Growth & Giving Back

Executive Q&A

Learn

Visit Website

SHUCKIN' SHACK

Facebook

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

Shuckin’ Shack Looks To Expand South Carolina Presence With Growth in Florence

Shuckin' Shack Oyster Bar Franchise Partners Unite for Annual Conference Focused on Innovation, Growth, and Giving Back

First Ever Shuckin’ Shack Franchise Location Celebrates 10th Anniversary in Summerville, South Carolina

SHUCKIN' SHACK MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT SHUCKIN' SHACK

CONTACT SHUCKIN' SHACK

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

Zip Code

Market of Interest

Net Worth

Available Capital

Comments

Own a Shuckin' Shack

Shuckin' Shack Fresh & Raw 2025 Tour Poster

Let’s Shuckin’ Go! Shuckin’ Shack Launches Fourth Annual Fresh & Raw Tour in Partnership With Truist, Benefitting Blood Cancer United

shuckin-shack-fresh-raw-tour-2025

Photo of Shuckin' Shack's Director of Operations Samantha Stroupe

Let’s Shuckin’ Go! Shuckin’ Shack Welcomes Hospitality Veteran Samantha Stroupe as New Director of Operations

shuckin-shack-samantha-stroupe-director-operations

Shuckin’ Shack’s 3rd Annual Fresh & Raw Tour Raises $75,000 for the Leukemia & Lymphoma Society

shuckin-shacks-3rd-annual-fresh-raw-tour-raises-75000-for-the-leukemia-lymphoma-society

Shuckin’ Shack Oyster Bar Launches 3rd Annual Fresh & Raw Tour Together with Truist to Support the Leukemia & Lymphoma Society

shuckin-shack-oyster-bar-launches-3rd-annual-fresh-raw-tour-together-with-truist-to-support-the-leukemia-lymphoma-society

Photo of Shuckin' Shack team member handing drinks to guests

How the Shuckin’ Shack Training Program Prepares Franchise Partners To Open With Confidence

shuckin-shack-franchise-training-support

Photo of person holding oyster and Shuckin' Shack hot sauce bottle

Shuckin’ Shack Looks Toward Columbus to Grow Georgia Presence

shuckin-shack-columbus-ga

Franchise Times: Shuckin’ Shack's VP of Marketing Discusses Ways Franchises Aim to Attract Consumers

MORE STORIES LIKE THIS