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FSR: Shuckin’ Shack Raises $80K for the Leukemia and Lymphoma Society

The oyster bar franchise raised the funds over a month-long tour of 16 cities with its second annual Fresh & Raw music series.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 4:16PM 12/12/23

Shuckin’ Shack, the emerging oyster bar franchise, raised $80,000 for the Leukemia and Lymphoma Society (LLS) during its 2023 Fresh & Raw tour. The music tour, put on in partnership with Truist, spotlighted Barrett Baber and Taylor Goyette, two country music artists, across 16 cities. Each stop brought a day of fun, music, fresh oysters and cold beer at a local Shuckin’ Shack location, all benefitting LLS.

“In the hospitality business, people seek places where they feel welcomed and served. They seek an experience that makes them feel like they belong there. We believe that a big part of that belonging is our desire to get involved with the communities where we have restaurants,” Jonathan Weathington, CEO of Shuckin’ Shack, told FSR. “For us, that community extends beyond city limits and restaurant walls. When we’re talking about a community of people affected by cancer, we’re extending our reach beyond any geographics. We don’t use Fresh & Raw as a publicity stunt, we truly don’t make any money off of it. Fresh & Raw is for our customers and their families — giving them a place to come and celebrate life and togetherness, all for the benefit of seeking cures for terrible diseases.”

The Fresh & Raw Tour, and its purpose, is especially close to the Shuckin’ Shack system as Matt Piccinin, its Co-Founder, is a Leukemia survivor, and Piccinin recognizes how the work of LLS impacted his own recovery journey.

At each stop, Shuckin’ Shack focused on raising as much as possible for LLS rather than considering how it could bring in revenue for itself, and the hearts of the performers, attendees and other members of the leadership team were all in the same place.

“I’m so glad I had the pleasure to be able to join my friend and co-writer Barrett Baber for the Fresh & Raw Tour at Shuckin’ Shack Oyster Bars,” said Goyette. “It was a heartwarming experience being able to lift the spirits of so many people affected by such a horrible disease and raise so much money for a wonderful cause. I really enjoyed getting to know some folks and getting to hear their personal stories. Being able to do all that while playing music was just the cherry on top.”

“As a songwriter, it’s always a pleasure to get the opportunity to play original songs in new cities for new people,” added Baber. “The fact that we raised so much money for such a great cause makes it even more special. It was a tour I’ll never forget.”

Read the full article here.

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