Shuckin' Shack

WILMINGTON, N.C. —&nbsp;<a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-franchisees-unite-for-annual-conference-2728768" target="_blank" rel="nofollow">Shuckin' Shack Oyster Bar</a> recently held its highly anticipated annual franchise conference, bringing together franchise partners from across the country for a dynamic and impactful event. The conference featured in-depth roundtable discussions and mastermind sessions focused on key business areas, including financial strategies, marketing innovation and operational excellence.One of the major highlights of the conference was the opportunity for Franchise Partners to collaborate on the future of the&nbsp;<a href="https://1851franchise.com/shuckinshack/shuckin-shacks-3rd-annual-fresh-raw-tour-raises-75000-for-the-leukemia-lymphoma-society-2728013#featured">Fresh and Raw Tour</a>, Shuckin’ Shack’s signature event celebrating seafood and live music all while supporting the&nbsp;<a href="https://www.lls.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-franchisees-unite-for-annual-conference-2728768" target="_blank" rel="nofollow">Leukemia &amp; Lymphoma Society</a>. Franchise Partners analyzed key takeaways from this success and exchanged insights on how to expand and refine the tour’s impact moving forward.Giving back remains at the heart of Shuckin’ Shack’s mission, and this year’s conference also included a volunteer initiative in support of the Leukemia &amp; Lymphoma Society. Franchise Partners and corporate team members came together to participate in a meaningful activity building baskets for children battling leukemia and lymphoma, reinforcing the brand’s commitment to making a difference in the communities it serves.“Our annual conference is a time to not only reflect on our progress but to build momentum for what’s next,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-franchisees-unite-for-annual-conference-2728768" target="_blank" rel="nofollow">Jonathan Weathington</a>, CEO of&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a>. “We are incredibly proud of our franchise partners’ dedication to innovation and their passion for both the brand and their local communities. By working together, we continue to set the bar higher for what Shuckin' Shack can achieve.”Separately, the conference highlighted a recent success in Naperville, Illinois. Attendees discussed how strategic adjustments led to increased engagement, higher attendance and stronger brand awareness. Franchise Partners explored lessons learned and shared insights on how these strategies could be applied in other locations.As the brand looks ahead, Franchise Partners left the conference with fresh ideas, actionable strategies and a renewed sense of purpose to drive success in their markets. With a focus on sustainable growth, continued brand evolution and community engagement, Shuckin’ Shack Oyster Bar remains committed to delivering exceptional experiences for guests nationwide.For more information on Shuckin’ Shack Oyster Bar and franchise opportunities, visit&nbsp;<a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-franchisees-unite-for-annual-conference-2728768" target="_blank" rel="nofollow">https://shuckinshackfranchise.com/</a>.&nbsp;ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-franchisees-unite-for-annual-conference-2728768" target="_blank" rel="nofollow">http://www.theshuckinshack.com</a>.The cost to open a Shuckin’ Shack franchise ranges from $472,000 to $1,416,420. For more information visit:&nbsp;<a href="http://www.theshuckinshack.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-franchisees-unite-for-annual-conference-2728768" target="_blank" rel="nofollow">www.theshuckinshack.com</a>.

Photo of Shuckin' Shack team gathered in a room for the brand's State of the Union

Shuckin’ Shack Oyster Bar Franchise Conference 2025 | Innovation & Growth

1851 Franchise

Collaboration, strategy, and community impact took center stage as Shuckin’ Shack franchisees gathered to share insights, drive growth and strengthen their local communities.


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Shuckin' Shack Oyster Bar Franchise Partners Unite for Annual Conference Focused on Innovation, Growth, and Giving Back

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Shuckin’ Shack Oyster Bar Enters Q3 With 3 Openings on the Horizon, Growing Buzz Around Upcoming Fresh & Raw Tour

Let’s Shuckin’ Go! Shuckin’ Shack Launches Fourth Annual Fresh & Raw Tour in Partnership With Truist, Benefitting Blood Cancer United

Shuckin’ Shack’s 4th Annual Fresh & Raw Tour Raises Over $72,000 for Blood Cancer United

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WILMINGTON, N.C.&nbsp;—&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack Oyster Bar</a> is once again proving that oysters, live music and giving back make a powerful combination. The 18-unit seafood restaurant franchise announced that its&nbsp;<a href="https://www.theshuckinshack.com/freshandrawtour">2025 Fresh &amp; Raw Tour</a> raised $72,539 for&nbsp;<a href="https://bloodcancerunited.org/">Blood Cancer United</a> (formerly the Leukemia &amp; Lymphoma Society), pushing the brand’s cumulative Fresh &amp; Raw Tour fundraising total to nearly $300,000 over four years.The Fresh &amp; Raw Tour has become a signature&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> initiative, transforming select Shack locations into high-energy community block parties featuring live music, raffles, ticketed events and limited-edition “Hey Cancer, Shuck Off!” apparel — all benefiting blood cancer research, patient services and advocacy.“To see The Fresh &amp; Raw Tour grow into something that has raised almost $300,000 is incredibly meaningful,” said Shuckin’ Shack CEO&nbsp;<a href="https://www.linkedin.com/in/jweathington/">Jonathan Weathington</a>. “This cause hits close to home for so many of us, and supporting Blood Cancer United continues to be one of the most important things we do as a brand.”The mission behind the tour is personal to the franchise. Co-founder&nbsp;<a href="https://www.linkedin.com/in/matt-piccinin-5702ba96/">Matt Piccinin</a> is a leukemia survivor who continues regular monitoring, and several Franchise Partners have faced leukemia or lymphoma within their own families. Weathington has also lost close family members to cancer, making the mission behind the tour deeply meaningful.“This incredible team raised over $72,000 that will directly support patients and their families through research efforts, patient services and advocacy,” said&nbsp;<a href="https://www.linkedin.com/in/jennifer-mason-a9815920a">Jennifer Mason</a>, Campaign Development Manager for Blood Cancer United. “We truly appreciate everything that you do for us, year after year. We look forward to continuing the partnership.”The tour also continues to resonate deeply with guests whose lives have been personally affected by blood cancer. Ray Gaimara, who was diagnosed with stage 4 lymphoma in 2023, has attended Fresh &amp; Raw Tour events since that year.“It’s really near and dear to my heart,” Gaimara said. “It's amazing how much money is raised not only to help other families, but to find a cure. I have to fight this for the rest of my life, so if we can find a cure, I’m all for it. It’s amazing that Shuckin’ Shack puts on this event, and I love being here for it.”&nbsp;The 2025 Fresh &amp; Raw Tour featured a rotating lineup of Nashville-style singer-songwriters and performers with chart-topping credits and millions of streams, including Dan Alley, Sam Banks, Josiah Siska, Sammy Arriaga, Barrett Baber and Taylor Goyette. The tour included a mix of exclusive ticketed listening-room-style shows and free community concerts, creating a one-of-a-kind experience in each market.While the format may continue to evolve, Shuckin’ Shack has no plans to slow its commitment to the cause. “We want to continue to support Blood Cancer United, and we look forward to it very much,” Weathington said.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, N.C. Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.&nbsp;The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit&nbsp;<a href="http://www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

Shuckin' Shack Oyster Bar Franchise Partners Unite for Annual Conference Focused on Innovation, Growth, and Giving Back

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