Shuckin' Shack

2021 is coming up all roses for <a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-is-on-track-to-have-its-best-year-yet-2715739" target="_blank" rel="nofollow">Shuckin’ Shack Oyster Bar</a>, the 16-location seafood restaurant franchise based in North Carolina. After a year plagued with lockdowns, shutdowns and curfews, the brand has been fast to bounce back. Shuckin’ Shack saw record sales numbers in Q1 with some locations seeing an 80% increase in sales compared to 2020, as well as a majority of the locations also surpassing pre-pandemic sales highs.&nbsp;“These last few weeks have been some of our best ever. A lot of our locations are pulling summer numbers in early May, so we’re preparing to have the biggest summer we’ve ever had,” said Shuckin’ Shack CEO <a href="https://www.linkedin.com/in/jweathington?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-is-on-track-to-have-its-best-year-yet-2715739" target="_blank" rel="nofollow">Jonathan Weathington</a>.Like thousands of other restaurants across the country, <a href="https://1851franchise.com/shuckinshack">Shuckin’ Shack</a> was forced to pause indoor dining during the early days of the pandemic and rely solely on delivery and takeout to weather the storm. However, as a brand known for the environment it creates as part of the in-person dining experience, delivery and takeout options simply weren’t the same. So, rather than try to reinvent the wheel when it came to pandemic dining, Shuckin’ Shack doubled down on what it knew best — itself.“Our number one goal in 2020 was to stay engaged with our customers. Full-service hospitality is hard to do when people aren’t in the restaurant. So, we dedicated a lot of our time and energy to social media as a way to remind our customers what they love about us. We wanted to assure our customers that we were still here and we would be ready to welcome them back safely when the time was right,” Weathington said.<h4>Shuckin' Shack’s Promising Q1</h4>As COVID-19 restrictions on indoor and outdoor dining continue to lift across the country, Shuckin’ Shack is seeing people return to its dining rooms in record numbers. “No one can argue the convenience factor of delivery, but people look forward to going out to eat. There’s a unique element to that which can’t be replicated with takeout,” Weathington said.The numbers don’t lie. Compared to Q1 of 2020, two of Shuckin’ Shack’s North Carolina locations are up 90% and 66% in Q1 sales, while its Greenville, South Carolina location is up 42%. And while these numbers are impressive, more than half of Shuckin’ Shack’s locations are also outselling 2019 numbers, a year in which brand-wide sales growth was 18% higher than 2018.&nbsp;Meanwhile, all of this growth is happening before the peak summer season, where the brand sees a huge spike in sales. As a result, Shuckin’ Shack franchisees are preparing for one of the busiest summers ever.“We’re just hiring as many people as possible,” said Weathington. “If you had told me 365 days ago that we would be this busy, I wouldn’t have believed you. There’s a pent-up demand for eating out, and we’re excited to see that play out over the next couple of months.”<h4>What Success Looks Like for Shuckin’ Shack in 2021</h4>Aside from satisfying thousands of seafood-craving customers, Shuckin’ Shack is setting its sights for the rest of the year on franchise development. With 16 locations currently in operation on the East Coast, the brand is targeting franchise candidates looking to open restaurants in the Columbus, Cincinnati, Louisville, Nashville and Columbia markets.&nbsp;But the overall goal is simple: “We just want to open healthy restaurants this year,” said Weathington. “If that means three or 12, then that’s what we’re going to do. Realistically, I hope to open 3 to five units this year.”Looking back on the past year, it’s hard to believe the ups and downs the brand has experienced, but all of these experiences have only reinforced Weathington’s strong sense of pride for the brand and its local owners.&nbsp;“I’m proud of virtually everything we’ve accomplished over the past year, especially our franchisees’ resiliency, their grit and their willingness to just move through it,” he said. “2020 never became a pity party. There was always an attitude of, ‘What can we do?’ Now, our pipeline is stronger than it’s ever been, and we’re extremely excited to finish out this year with a bang.”&nbsp;ABOUT SHUCKIN’ SHACKShuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 16 locations across five states, and soon to be six, with several more locations slated to open by the end of 2021. To learn more about Shuckin’ Shack, visit: <a href="http://www.theshuckinshack.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-is-on-track-to-have-its-best-year-yet-2715739" target="_blank" rel="nofollow">http://www.theshuckinshack.com.</a>.&nbsp;

Shuckin’ Shack Is on Track To Have Its Best Year Yet

1851 Franchise

Ahead of the summer rush, record Q1 sales point to a hugely successful year for the seafood restaurant franchise.

shuckin-shack-is-on-track-to-have-its-best-year-yet

FRANCHISE INFORMATION

Own A Shuckin' Shack

Franchisee Highlight

Giving Back

Executive Q&A

How the Shuckin’ Shack Training Program Prepares Franchise Partners To Open With Confidence

Learn

Visit Website

SHUCKIN' SHACK

Facebook

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

Shuck Yeah, Charlotte! Local Family Opens First Shack April 8

Shuckin’ Shack’s 4th Annual Fresh & Raw Tour Raises Over $72,000 for Blood Cancer United

Shuckin’ Shack Brings the Good Times Back This Spring with Fish Fry Fridays

SHUCKIN' SHACK MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT SHUCKIN' SHACK

CONTACT SHUCKIN' SHACK

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

Zip Code

Market of Interest

Net Worth

Available Capital

Comments

Own a Shuckin' Shack

WILMINGTON, N.C.&nbsp;—&nbsp;America is turning 250, and&nbsp;<a href="http://www.theshuckinshack.com">Shuckin’ Shack</a>, the 18-unit oyster bar franchise, is celebrating the only way it knows how: with cold drinks, hot food, fresh oysters and absolutely zero interest in doing anything halfway. Packed to the brim with seafood, burgers, BBQ, beer buckets, American cocktails and enough “Red, White &amp; Blooze” energy to make a bald eagle shed a tear,&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack’s</a> Summer 2026 Campaign, kicking off June 1, is making beach-loving, oyster-shucking American dreams come true.“America only has one 250th birthday, and in our minds, there’s only one way to celebrate,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187">Darren Keeler</a>, Vice President of Marketing and Creative. “We took everything people love about summer: cookouts, road trips, fireworks, beach days and cold beer, and Shuckified it. The result is a full unapologetic Americana Summer at The Shack, which George Washington would want to take a bite out of!”Hinging on Shuckin’ Shack’s authentic, not-too-serious atmosphere, the campaign combines classic American menu items, over-the-top Americana visuals and a level of playfulness that will encourage “A Good Shuckin’ Time” all season long. Think laser-eyed bald eagles, fireworks, vintage Americana, Route 66 vibes, mullets carved into Mount Rushmore, beer buckets on ice, hot dogs, muscle cars and patriotic beach energy, all colliding in true Shuckin’ Shack fashion.At the center of the campaign is a limited-time menu that looks like it was created somewhere between a Fourth of July cookout and a beach vacation fever dream.Now available, starting June 1, and running through Labor Day at participating locations (pricing and participation will vary by location), guests can get their hands on:<ul><li>Cyclone Chargrilled Oysters, which are loaded with chili, hot dog medallions, Monterey Jack cheese, mustard and onion.</li><li>Double Play Dogs: Beer-battered corn dogs served with Mile 0 mustard, slaw and fries.</li><li>Red, White &amp; ‘Cue pulled pork, piled high and served with a healthy portion of house-made barbecue.</li><li>Route 66 Smash Burger, which is a classic roadside-inspired burger with optional “Cyclone Style” toppings.</li><li>Boardwalk Fries: Old Bay fries topped with cheese sauce and crab meat.</li></ul>Of course, no summer celebration is complete without a little liquid courage. Guests can wash it all down with the Firecracker Smirnoff Crush, the Red, White &amp; Blooze Colada, or the Uncle Slammer, an oyster shooter that proudly ignores all reasonable decision-making.Spanning the entire season, the campaign will tie into vacation vibes, baseball games, summer concerts and, obviously, America’s massive 250th birthday celebrations, perfectly.“America, Shuck, Yeah! Whether you’re visiting us in a suburb or a downtown bar district, Shuckin’ Shack is the place to celebrate this summer,” Keeler said.To find a shack near you, visit:&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp; Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Photo of Shuckin' Shack Oyster Bar 2026 Summer Campaign menu items

Starting June 1, oysters, beer buckets, smash burgers, fireworks and enough patriotic chaos to make Uncle Sam blush headline the oyster bar franchise’s biggest summer celebration yet.

America Turns 250. Shuckin’ Shack is Throwing the Party.

summer-campaign-americas-250th-birthday

fish-fry-fridays

shuckin-shack-fresh-raw-tour-raises-300k-blood-cancer

Photo of Shuckin' Shack team member handing drinks to guests

shuckin-shack-franchise-training-support

CHARLOTTE, N.C.&nbsp;—&nbsp;<a href="https://www.theshuckinshack.com/">Shuckin’ Shack</a>, the fast-casual oyster bar franchise with 18 locations, is bringing its laid-back, seafood-focused vibe to Charlotte. The new restaurant at 5349 Ballantyne Commons Parkway in the Promenade on Providence shopping center opens to the public on April 8, with a week of community-focused events leading up to the Grand Opening Party on April 11.&nbsp;Local couple Dawn and&nbsp;<a href="https://www.linkedin.com/in/kevin-powers-918499144/">Kevin Powers</a>&nbsp;are no strangers to the restaurant business. With decades of combined experience in hospitality, the Powers were inspired by their son’s time working at the&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin' Shack</a> location in Carolina Beach, and wanted to bring the same friendly, neighborhood atmosphere to their community.“We’re ready to bring big flavors, good vibes, and lots of laughs to Charlotte,” said Dawn. “A Good Shuckin’ Time starts here!”Shuckin’ Shack offers fresh oysters, crab legs, wild-caught shrimp, burgers, hand-tossed wings, signature cocktails, and ice-cold beer, all in a welcoming, family-friendly environment. Beyond the food, the Powers are committed to giving back to the Charlotte community through partnerships and charitable efforts.Opening Week Specials &amp; Community Events<ul><li>April 6: Invite-only First Responders &amp; City Officials Night</li><li>April 8: Public opening dinner with 15% off for Promenade on Providence neighbors and service industry friends</li><li>April 9: “Not All Heroes Wear Capes,” honoring veterans, active-duty military, doctors, and nurses</li><li>April 10: Teacher Appreciation &amp; school staff night, with 15% off meals</li><li>April 11: Grand Opening Party with live entertainment, signed sports jersey giveaways, and a chance to win free seafood for a year</li></ul>“We’re pumped for the week of festivities ahead of us in Charlotte,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington">Jonathan Weathington</a>, CEO. “The Powers are bringing a great seafood experience and showing real commitment to their community, exactly what we love to see at our local Shacks.”Find the full Shuckin’ Shack menu&nbsp;<a href="https://www.theshuckinshack.com/menu/">here</a>.For more information about Shuckin’ Shack, visit&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>.&nbsp;Follow Shuckin’ Shack Oyster Bar - Charlotte, NC, on social media: Facebook -&nbsp;<a href="https://www.facebook.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a> Instagram -&nbsp;<a href="https://www.instagram.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Design with Shuckin' Shack Oyster Bar logo and menu items

Kevin and Dawn Powers will open the growing oyster bar franchise at 5349 Ballantyne Commons Parkway, with a week of festivities leading up to the April 11 Grand Opening event.

charlotte-nc-opening

Shuckin’ Shack Is on Track To Have Its Best Year Yet

MORE STORIES LIKE THIS