Shuckin' Shack

<a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Shuckin’ Shack</a>, the 16-unit fast-casual oyster bar franchise, has launched a new sponsorship campaign with NCAA student athletes. With college athletes now able to profit from their name, image and likeness, Shuckin' Shack has partnered with <a href="https://www.iconsource.com/?gclid=CjwKCAiAksyNBhAPEiwAlDBeLI7la2EckK3X-qLBYP-BOMiCg18hSPmUWlnPLsxnT9MuMUcG7_l_GxoC1OkQAvD_BwE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Icon Source</a>, an athlete marketing agency, to help identify and sign promising college athletes across the nation.Instead of signing the marquee names, the brand is instead going after the hard-working role players spanning a wide range of collegiate sports. These athletes — aptly coined as “Shackletes” — will soon represent the same hard-working, get-the-job-done attitude that Shuckin’ Shack has become known for since its inception.“Once the NCAA changed the rules, the opportunities were wide open,” said <a href="https://www.linkedin.com/in/darren-keeler-944728187/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Darren Keeler</a>, Shuckin’ Shack vice president of marketing. “Most importantly, we wanted to support these hardworking student-athletes and, simultaneously, they help to provide us with an avenue to promote our brand to a whole demographic that is sometimes missed in the franchise world.”&nbsp;Keeler added that, as part of this partnership, Shuckin’ Shack is able to help cover expenses for college student-athletes, ranging from their textbooks for a semester to even a portion of collegiate housing.In addition to sponsorship, each “Shacklete” will receive a $100 gift card once their sponsorship is finalized that can be used at their local Shuckin’ Shack location that first tied them to the brand, whether it’s located in their hometown or the immediate radius of their university.By giving back in such a new way, Shuckin’ Shack can in turn market to a new audience — a collegiate market that may not be as familiar to the oyster restaurant franchise industry.As part of this initiative, Shuckin’ Shack has partnered with <a href="https://www.iconsource.com/?gclid=CjwKCAiAksyNBhAPEiwAlDBeLI7la2EckK3X-qLBYP-BOMiCg18hSPmUWlnPLsxnT9MuMUcG7_l_GxoC1OkQAvD_BwE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Icon Source</a>, an athlete marketing agency, that will help the brand identify and sign college athletes across the nation. This partnership will link Shuckin’ Shack with passionate athletes near its existing locations — including those that have already signed on with the brand: Nicole Webb, gymnast from North Carolina State University Gymnastics, Peter Fountain, University of North Carolina Golf, Hailey Merchant, North Carolina State University Gymnastics, Libby Moore, University of North Carolina Women's Soccer, Cassidy Lindley, Clemson Women's Soccer and Aliyah Milicia, Western Carolina University Women’s Soccer.&nbsp;"Shuckin' Shack has created an all-inclusive athletic program with a particular focus that other companies and businesses have overlooked,” said Milicia. “They are providing an opportunity that includes all athletes, not just the “high revenue” athletes involved in sports such as football and basketball. Shuckin’ Shack is ensuring that every athlete is noticed and valued. This sponsorship program is particularly important to me because I have been employed at the Greenville, South Carolina Shuckin’ Shack location since the age of 16. I am extremely thankful to have the opportunity to work in this environment alongside amazing owners and supportive managers who have contributed to my education and soccer career, while allowing me to contribute and serve Shuckin’ Shack customers.”&nbsp;As the program continues to unfold, Shuckin’ Shack anticipates more deals in the future from college-level athletes in its current markets.&nbsp;“We believe that these agreements are an untapped resource for a lot of brands,” said <a href="https://www.linkedin.com/in/jweathington/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Jonathan Weathington</a>, Shuckin’ Shack CEO. “As a brand, we are excited to stay on top of this cutting-edge marketing strategy and we’re equally excited to make a difference in the lives of these talented athletes.”&nbsp;For more information about Shuckin’ Shack and the “Shacklete” sponsorship program, visit: <a href="https://www.theshuckinshack.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">https://www.theshuckinshack.com/</a>.&nbsp;About Shuckin' Shack:&nbsp;Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 16 locations across five states, and soon to be eight, with several more locations slated to open by the end of 2022. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.

Shuckin' Shack Launches "Shacklete" NCAA Athlete Sponsorship Program  

1851 Franchise

With college athletes now able to profit from their name, image and likeness, Shuckin’ Shack is sponsoring emerging college athletes in markets across the country. 

This brand page has been paid for by SHUCKIN' SHACK. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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WILMINGTON, N.C. –&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack</a>, the 18-unit seafood restaurant franchise, is giving seafood lovers a legit reason to love Fridays this Spring. Fish Fry Fridays are back, a seasonal staple dishing up crispy, golden, crave-worthy fish in a laid-back, neighborhood-friendly setting.From February 20 through April 3, local Shuckin’ Shack locations are turning Fridays into a seafood celebration. Whether you’re unwinding after work, catching up with friends, or just chasing that perfect fry, each Shack delivers high-quality seafood you’ll want week after week.“Fish Fry Fridays are about kicking back, keeping it simple, and enjoying seafood the way it’s meant to be,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187/">Darren Keeler</a>, VP of Marketing and Creative. “We want our Shacks to be that local spot you know and love: amazing food, cold drinks, no fuss, just good vibes.”With each location adding its own local twist, Shuckin’ Shack’s Fish Fry Fridays let guests and communities bring their flavor to the table while staying true to the brand’s commitment to quality seafood and fun, welcoming energy.“People want comfort, consistency, and a reason to treat themselves at the end of the week,” Keeler added. “Fish Fry Fridays do just that. They give guests a ritual to look forward to and local owners a chance to show off what makes their Shack unique.”So, whether you’re grabbing a quick bite, a casual date, or a Friday night hangout, Shuckin’ Shack is making it easy to flip the weekend switch with a fried fish feast you won’t want to miss. Follow your local Shack on social media for weekly specials, menu surprises, and all the fishy goodness.To find a Shuckin’ Shack near you, visit:&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit: <a href="www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

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WILMINGTON, N.C.&nbsp;—&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack Oyster Bar</a> is once again proving that oysters, live music and giving back make a powerful combination. The 18-unit seafood restaurant franchise announced that its&nbsp;<a href="https://www.theshuckinshack.com/freshandrawtour">2025 Fresh &amp; Raw Tour</a> raised $72,539 for&nbsp;<a href="https://bloodcancerunited.org/">Blood Cancer United</a> (formerly the Leukemia &amp; Lymphoma Society), pushing the brand’s cumulative Fresh &amp; Raw Tour fundraising total to nearly $300,000 over four years.The Fresh &amp; Raw Tour has become a signature&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> initiative, transforming select Shack locations into high-energy community block parties featuring live music, raffles, ticketed events and limited-edition “Hey Cancer, Shuck Off!” apparel — all benefiting blood cancer research, patient services and advocacy.“To see The Fresh &amp; Raw Tour grow into something that has raised almost $300,000 is incredibly meaningful,” said Shuckin’ Shack CEO&nbsp;<a href="https://www.linkedin.com/in/jweathington/">Jonathan Weathington</a>. “This cause hits close to home for so many of us, and supporting Blood Cancer United continues to be one of the most important things we do as a brand.”The mission behind the tour is personal to the franchise. Co-founder&nbsp;<a href="https://www.linkedin.com/in/matt-piccinin-5702ba96/">Matt Piccinin</a> is a leukemia survivor who continues regular monitoring, and several Franchise Partners have faced leukemia or lymphoma within their own families. Weathington has also lost close family members to cancer, making the mission behind the tour deeply meaningful.“This incredible team raised over $72,000 that will directly support patients and their families through research efforts, patient services and advocacy,” said&nbsp;<a href="https://www.linkedin.com/in/jennifer-mason-a9815920a">Jennifer Mason</a>, Campaign Development Manager for Blood Cancer United. “We truly appreciate everything that you do for us, year after year. We look forward to continuing the partnership.”The tour also continues to resonate deeply with guests whose lives have been personally affected by blood cancer. Ray Gaimara, who was diagnosed with stage 4 lymphoma in 2023, has attended Fresh &amp; Raw Tour events since that year.“It’s really near and dear to my heart,” Gaimara said. “It's amazing how much money is raised not only to help other families, but to find a cure. I have to fight this for the rest of my life, so if we can find a cure, I’m all for it. It’s amazing that Shuckin’ Shack puts on this event, and I love being here for it.”&nbsp;The 2025 Fresh &amp; Raw Tour featured a rotating lineup of Nashville-style singer-songwriters and performers with chart-topping credits and millions of streams, including Dan Alley, Sam Banks, Josiah Siska, Sammy Arriaga, Barrett Baber and Taylor Goyette. The tour included a mix of exclusive ticketed listening-room-style shows and free community concerts, creating a one-of-a-kind experience in each market.While the format may continue to evolve, Shuckin’ Shack has no plans to slow its commitment to the cause. “We want to continue to support Blood Cancer United, and we look forward to it very much,” Weathington said.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, N.C. Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.&nbsp;The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit&nbsp;<a href="http://www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

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Photo of Shuckin' Shack team member handing drinks to guests

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Photo of Shuckin' Shack team gathered in a room for the brand's State of the Union

Shuckin' Shack Oyster Bar Franchise Partners Unite for Annual Conference Focused on Innovation, Growth, and Giving Back

shuckin-shack-franchisees-unite-for-annual-conference

Shuckin' Shack Launches "Shacklete" NCAA Athlete Sponsorship Program

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