Shuckin' Shack

<a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Shuckin’ Shack</a>, the 16-unit fast-casual oyster bar franchise, has launched a new sponsorship campaign with NCAA student athletes. With college athletes now able to profit from their name, image and likeness, Shuckin' Shack has partnered with <a href="https://www.iconsource.com/?gclid=CjwKCAiAksyNBhAPEiwAlDBeLI7la2EckK3X-qLBYP-BOMiCg18hSPmUWlnPLsxnT9MuMUcG7_l_GxoC1OkQAvD_BwE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Icon Source</a>, an athlete marketing agency, to help identify and sign promising college athletes across the nation.Instead of signing the marquee names, the brand is instead going after the hard-working role players spanning a wide range of collegiate sports. These athletes — aptly coined as “Shackletes” — will soon represent the same hard-working, get-the-job-done attitude that Shuckin’ Shack has become known for since its inception.“Once the NCAA changed the rules, the opportunities were wide open,” said <a href="https://www.linkedin.com/in/darren-keeler-944728187/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Darren Keeler</a>, Shuckin’ Shack vice president of marketing. “Most importantly, we wanted to support these hardworking student-athletes and, simultaneously, they help to provide us with an avenue to promote our brand to a whole demographic that is sometimes missed in the franchise world.”&nbsp;Keeler added that, as part of this partnership, Shuckin’ Shack is able to help cover expenses for college student-athletes, ranging from their textbooks for a semester to even a portion of collegiate housing.In addition to sponsorship, each “Shacklete” will receive a $100 gift card once their sponsorship is finalized that can be used at their local Shuckin’ Shack location that first tied them to the brand, whether it’s located in their hometown or the immediate radius of their university.By giving back in such a new way, Shuckin’ Shack can in turn market to a new audience — a collegiate market that may not be as familiar to the oyster restaurant franchise industry.As part of this initiative, Shuckin’ Shack has partnered with <a href="https://www.iconsource.com/?gclid=CjwKCAiAksyNBhAPEiwAlDBeLI7la2EckK3X-qLBYP-BOMiCg18hSPmUWlnPLsxnT9MuMUcG7_l_GxoC1OkQAvD_BwE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Icon Source</a>, an athlete marketing agency, that will help the brand identify and sign college athletes across the nation. This partnership will link Shuckin’ Shack with passionate athletes near its existing locations — including those that have already signed on with the brand: Nicole Webb, gymnast from North Carolina State University Gymnastics, Peter Fountain, University of North Carolina Golf, Hailey Merchant, North Carolina State University Gymnastics, Libby Moore, University of North Carolina Women's Soccer, Cassidy Lindley, Clemson Women's Soccer and Aliyah Milicia, Western Carolina University Women’s Soccer.&nbsp;"Shuckin' Shack has created an all-inclusive athletic program with a particular focus that other companies and businesses have overlooked,” said Milicia. “They are providing an opportunity that includes all athletes, not just the “high revenue” athletes involved in sports such as football and basketball. Shuckin’ Shack is ensuring that every athlete is noticed and valued. This sponsorship program is particularly important to me because I have been employed at the Greenville, South Carolina Shuckin’ Shack location since the age of 16. I am extremely thankful to have the opportunity to work in this environment alongside amazing owners and supportive managers who have contributed to my education and soccer career, while allowing me to contribute and serve Shuckin’ Shack customers.”&nbsp;As the program continues to unfold, Shuckin’ Shack anticipates more deals in the future from college-level athletes in its current markets.&nbsp;“We believe that these agreements are an untapped resource for a lot of brands,” said <a href="https://www.linkedin.com/in/jweathington/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">Jonathan Weathington</a>, Shuckin’ Shack CEO. “As a brand, we are excited to stay on top of this cutting-edge marketing strategy and we’re equally excited to make a difference in the lives of these talented athletes.”&nbsp;For more information about Shuckin’ Shack and the “Shacklete” sponsorship program, visit: <a href="https://www.theshuckinshack.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-launches-shacklete-ncaa-athlete-sponsorship-program-2717664" target="_blank" rel="nofollow">https://www.theshuckinshack.com/</a>.&nbsp;About Shuckin' Shack:&nbsp;Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 16 locations across five states, and soon to be eight, with several more locations slated to open by the end of 2022. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.

Shuckin' Shack Launches "Shacklete" NCAA Athlete Sponsorship Program  

1851 Franchise

With college athletes now able to profit from their name, image and likeness, Shuckin’ Shack is sponsoring emerging college athletes in markets across the country. 

This brand page has been paid for by SHUCKIN' SHACK. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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WILMINGTON, N.C.&nbsp;—&nbsp;America is turning 250, and&nbsp;<a href="http://www.theshuckinshack.com">Shuckin’ Shack</a>, the 18-unit oyster bar franchise, is celebrating the only way it knows how: with cold drinks, hot food, fresh oysters and absolutely zero interest in doing anything halfway. Packed to the brim with seafood, burgers, BBQ, beer buckets, American cocktails and enough “Red, White &amp; Blooze” energy to make a bald eagle shed a tear,&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack’s</a> Summer 2026 Campaign, kicking off June 1, is making beach-loving, oyster-shucking American dreams come true.“America only has one 250th birthday, and in our minds, there’s only one way to celebrate,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187">Darren Keeler</a>, Vice President of Marketing and Creative. “We took everything people love about summer: cookouts, road trips, fireworks, beach days and cold beer, and Shuckified it. The result is a full unapologetic Americana Summer at The Shack, which George Washington would want to take a bite out of!”Hinging on Shuckin’ Shack’s authentic, not-too-serious atmosphere, the campaign combines classic American menu items, over-the-top Americana visuals and a level of playfulness that will encourage “A Good Shuckin’ Time” all season long. Think laser-eyed bald eagles, fireworks, vintage Americana, Route 66 vibes, mullets carved into Mount Rushmore, beer buckets on ice, hot dogs, muscle cars and patriotic beach energy, all colliding in true Shuckin’ Shack fashion.At the center of the campaign is a limited-time menu that looks like it was created somewhere between a Fourth of July cookout and a beach vacation fever dream.Now available, starting June 1, and running through Labor Day at participating locations (pricing and participation will vary by location), guests can get their hands on:<ul><li>Cyclone Chargrilled Oysters, which are loaded with chili, hot dog medallions, Monterey Jack cheese, mustard and onion.</li><li>Double Play Dogs: Beer-battered corn dogs served with Mile 0 mustard, slaw and fries.</li><li>Red, White &amp; ‘Cue pulled pork, piled high and served with a healthy portion of house-made barbecue.</li><li>Route 66 Smash Burger, which is a classic roadside-inspired burger with optional “Cyclone Style” toppings.</li><li>Boardwalk Fries: Old Bay fries topped with cheese sauce and crab meat.</li></ul>Of course, no summer celebration is complete without a little liquid courage. Guests can wash it all down with the Firecracker Smirnoff Crush, the Red, White &amp; Blooze Colada, or the Uncle Slammer, an oyster shooter that proudly ignores all reasonable decision-making.Spanning the entire season, the campaign will tie into vacation vibes, baseball games, summer concerts and, obviously, America’s massive 250th birthday celebrations, perfectly.“America, Shuck, Yeah! Whether you’re visiting us in a suburb or a downtown bar district, Shuckin’ Shack is the place to celebrate this summer,” Keeler said.To find a shack near you, visit:&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp; Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Photo of Shuckin' Shack Oyster Bar 2026 Summer Campaign menu items

Starting June 1, oysters, beer buckets, smash burgers, fireworks and enough patriotic chaos to make Uncle Sam blush headline the oyster bar franchise’s biggest summer celebration yet.

America Turns 250. Shuckin’ Shack is Throwing the Party.

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Photo of Shuckin' Shack team member handing drinks to guests

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CHARLOTTE, N.C.&nbsp;—&nbsp;<a href="https://www.theshuckinshack.com/">Shuckin’ Shack</a>, the fast-casual oyster bar franchise with 18 locations, is bringing its laid-back, seafood-focused vibe to Charlotte. The new restaurant at 5349 Ballantyne Commons Parkway in the Promenade on Providence shopping center opens to the public on April 8, with a week of community-focused events leading up to the Grand Opening Party on April 11.&nbsp;Local couple Dawn and&nbsp;<a href="https://www.linkedin.com/in/kevin-powers-918499144/">Kevin Powers</a>&nbsp;are no strangers to the restaurant business. With decades of combined experience in hospitality, the Powers were inspired by their son’s time working at the&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin' Shack</a> location in Carolina Beach, and wanted to bring the same friendly, neighborhood atmosphere to their community.“We’re ready to bring big flavors, good vibes, and lots of laughs to Charlotte,” said Dawn. “A Good Shuckin’ Time starts here!”Shuckin’ Shack offers fresh oysters, crab legs, wild-caught shrimp, burgers, hand-tossed wings, signature cocktails, and ice-cold beer, all in a welcoming, family-friendly environment. Beyond the food, the Powers are committed to giving back to the Charlotte community through partnerships and charitable efforts.Opening Week Specials &amp; Community Events<ul><li>April 6: Invite-only First Responders &amp; City Officials Night</li><li>April 8: Public opening dinner with 15% off for Promenade on Providence neighbors and service industry friends</li><li>April 9: “Not All Heroes Wear Capes,” honoring veterans, active-duty military, doctors, and nurses</li><li>April 10: Teacher Appreciation &amp; school staff night, with 15% off meals</li><li>April 11: Grand Opening Party with live entertainment, signed sports jersey giveaways, and a chance to win free seafood for a year</li></ul>“We’re pumped for the week of festivities ahead of us in Charlotte,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington">Jonathan Weathington</a>, CEO. “The Powers are bringing a great seafood experience and showing real commitment to their community, exactly what we love to see at our local Shacks.”Find the full Shuckin’ Shack menu&nbsp;<a href="https://www.theshuckinshack.com/menu/">here</a>.For more information about Shuckin’ Shack, visit&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>.&nbsp;Follow Shuckin’ Shack Oyster Bar - Charlotte, NC, on social media: Facebook -&nbsp;<a href="https://www.facebook.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a> Instagram -&nbsp;<a href="https://www.instagram.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Design with Shuckin' Shack Oyster Bar logo and menu items

Kevin and Dawn Powers will open the growing oyster bar franchise at 5349 Ballantyne Commons Parkway, with a week of festivities leading up to the April 11 Grand Opening event.

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Shuckin' Shack Launches "Shacklete" NCAA Athlete Sponsorship Program

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