Shuckin' Shack

WILMINGTON, NC – After a month-long community party that spanned 16 cities and 3,500 miles,&nbsp;<a href="https://1851franchise.com/shuckinshack">Shuckin’ Shack</a>, the oyster bar franchise, is celebrating $80,000 raised for the&nbsp;<a href="https://www.lls.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-raises-80k-for-the-leukemia-and-lymphoma-society-with-second-annual-fresh-raw-tour-2724148" target="_blank" rel="nofollow">Leukemia and Lymphoma Society</a> (LLS). Its 2023 Fresh &amp; Raw Tour, presented in partnership with&nbsp;<a href="https://www.truist.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-raises-80k-for-the-leukemia-and-lymphoma-society-with-second-annual-fresh-raw-tour-2724148" target="_blank" rel="nofollow">Truist</a>, was a major hit, spotlighting&nbsp;<a href="https://www.instagram.com/barrettbaber/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-raises-80k-for-the-leukemia-and-lymphoma-society-with-second-annual-fresh-raw-tour-2724148" target="_blank" rel="nofollow">Barrett Baber</a>, a country rockstar who took off after appearing on NBC’s The Voice, and&nbsp;<a href="https://www.instagram.com/taylorgoyettemusic/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-raises-80k-for-the-leukemia-and-lymphoma-society-with-second-annual-fresh-raw-tour-2724148" target="_blank" rel="nofollow">Taylor Goyette</a>, an up-and-coming Nashville artist with a raw, soulful sound. This dynamic duo, paired with&nbsp;<a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-raises-80k-for-the-leukemia-and-lymphoma-society-with-second-annual-fresh-raw-tour-2724148" target="_blank" rel="nofollow">Shuckin’ Shack</a>’s fresh oysters and cold beer, made for the perfect community get-together benefitting a great cause.“In the hospitality business, people seek places where they feel welcomed and served. They seek an experience that makes them feel like they belong there. We believe that a big part of that belonging is our desire to get involved with the communities where we have restaurants,” said Jonathan Weathington, CEO of Shuckin’ Shack. “For us, that community extends beyond city limits and restaurant walls. When we’re talking about a community of people affected by cancer, we’re extending our reach beyond any geographics. We don’t use Fresh &amp; Raw as a publicity stunt, we truly don’t make any money off of it. Fresh &amp; Raw is for our customers and their families - giving them a place to come and celebrate life and togetherness, all for the benefit of seeking cures for terrible diseases.”Fundraising for the Leukemia and Lymphoma Society is incredibly important for the Shuckin’ Shack network as Co-Founder&nbsp;<a href="https://www.linkedin.com/in/matt-piccinin-5702ba96/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-raises-80k-for-the-leukemia-and-lymphoma-society-with-second-annual-fresh-raw-tour-2724148" target="_blank" rel="nofollow">Matt Piccinin</a> is a survivor of Leukemia, largely thanks to the funds raised by the Society that empower further research and treatments for Leukemia patients.The Fresh &amp; Raw Tour created an opportunity for the entire system to raise money for the Leukemia and Lymphoma Society in a fun way. Rather than focusing on how many people were in attendance or ways the system could increase its own revenue thanks to the tour, the team funneled its energy toward increasing its impact for the Leukemia and Lymphoma Society and local communities.“I’m so glad I had the pleasure to be able to join my friend and co-writer Barrett Baber for the Fresh &amp; Raw Tour at Shuckin’ Shack Oyster Bars,” said Goyette. “It was a heartwarming experience being able to lift the spirits of so many people affected by such a horrible disease and raise so much money for a wonderful cause. I really enjoyed getting to know some folks and getting to hear their personal stories. Being able to do all that while playing music was just the cherry on top.”“As a songwriter, it’s always a pleasure to get the opportunity to play original songs in new cities for new people,” added Baber. “The fact that we raised so much money for such a great cause makes it even more special. It was a tour I’ll never forget.”The last stop of the tour, in Carolina Beach, North Carolina, punctuated the entire experience perfectly and really highlighted the power of the Shuckin’ Shack system, its leadership team, its guests and its partners.&nbsp;Though the Carolina Beach Shack technically has just 35 seats, there were 500 people in attendance for the Fresh &amp; Raw Tour, meaning the crowd — and great vibes — spilled out into the parking lot and street.“This tour meant way more to attendees than just a live music series, and the overflowing Carolina Beach event is a perfect illustration of this,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-raises-80k-for-the-leukemia-and-lymphoma-society-with-second-annual-fresh-raw-tour-2724148" target="_blank" rel="nofollow">Darren Keeler</a>, Vice President of Marketing. “There was live music, cold beer and fresh oysters, but the guests were here to raise money for LLS and come together as a community. We heard moving personal stories at every stop of the tour as we spoke to attendees who felt deeply connected to the cause, and the privilege to support these people and their communities is one of the biggest honors of the tour.”One of the most memorable guests was Lynn Bridges, a two-time non-hodgkin survivor who was also diagnosed with Leukemia in 2021 but has been in remission for over a year now. Bridges loved visiting her local Shuckin’ Shack for meals, but when she learned of the Fresh &amp; Raw Tour, she was excited to attend. Having survived both lymphoma and leukemia, any opportunity to support the Leukemia and Lymphoma Society is something she’s interested in. After attending the first event at Surf City, NC and having a great time, she decided to go to the Wilmington and Carolina Beach, NC events, too.“From the very first day, Taylor and Barrett were so welcoming and warm to everyone. I went and thanked them for their contributions after the first event, then I met Darren. We all took pictures and talked and cried together,” said Bridges. “Everyone just made me feel so warm and welcomed. The staff of Shuckin’ Shack is the most wonderful staff I’ve ever met. They really make you feel like they care about you and want you to enjoy your time. It was that great experience that led me to Wilmington.”Again, at the Wilmington and Carolina Beach locations, Bridges had a great time, shared her story and connected with other survivors and community members in support of a cause incredibly close to her own heart.“I can’t tell you how uplifting all of this was for me. These people were complete strangers, but they made me feel so comfortable,” she explained. “I may never see some of these staff members again, but the way they reached out to me made me feel that they were with me 100%. It really warmed my and my husband’s hearts. I’ll never forget those three days.”“People like Lynn are the reason why we are so committed to doing this tour every year and continuing to contribute to the culture and connection of the communities we enter,” added Keeler. “We’re already looking forward to the next round of concerts, delicious seafood, an even bigger fundraising goal and A Good Shuckin’ Time at Fresh &amp; Raw 2024.”ABOUT SHUCKIN' SHACK:&nbsp;Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 18 locations across six states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.

Shuckin’ Shack Raises $80K for the Leukemia and Lymphoma Society with Second Annual Fresh & Raw Tour

1851 Franchise

The oyster bar nearly doubled its impact compared to its inaugural live music tour in 2022, traveling to 16 cities in just four weeks.

This brand page has been paid for by SHUCKIN' SHACK. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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WILMINGTON, N.C. –&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack</a>, the 18-unit seafood restaurant franchise, is giving seafood lovers a legit reason to love Fridays this Spring. Fish Fry Fridays are back, a seasonal staple dishing up crispy, golden, crave-worthy fish in a laid-back, neighborhood-friendly setting.From February 20 through April 3, local Shuckin’ Shack locations are turning Fridays into a seafood celebration. Whether you’re unwinding after work, catching up with friends, or just chasing that perfect fry, each Shack delivers high-quality seafood you’ll want week after week.“Fish Fry Fridays are about kicking back, keeping it simple, and enjoying seafood the way it’s meant to be,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187/">Darren Keeler</a>, VP of Marketing and Creative. “We want our Shacks to be that local spot you know and love: amazing food, cold drinks, no fuss, just good vibes.”With each location adding its own local twist, Shuckin’ Shack’s Fish Fry Fridays let guests and communities bring their flavor to the table while staying true to the brand’s commitment to quality seafood and fun, welcoming energy.“People want comfort, consistency, and a reason to treat themselves at the end of the week,” Keeler added. “Fish Fry Fridays do just that. They give guests a ritual to look forward to and local owners a chance to show off what makes their Shack unique.”So, whether you’re grabbing a quick bite, a casual date, or a Friday night hangout, Shuckin’ Shack is making it easy to flip the weekend switch with a fried fish feast you won’t want to miss. Follow your local Shack on social media for weekly specials, menu surprises, and all the fishy goodness.To find a Shuckin’ Shack near you, visit:&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit: <a href="www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

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WILMINGTON, N.C.&nbsp;—&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack Oyster Bar</a> is once again proving that oysters, live music and giving back make a powerful combination. The 18-unit seafood restaurant franchise announced that its&nbsp;<a href="https://www.theshuckinshack.com/freshandrawtour">2025 Fresh &amp; Raw Tour</a> raised $72,539 for&nbsp;<a href="https://bloodcancerunited.org/">Blood Cancer United</a> (formerly the Leukemia &amp; Lymphoma Society), pushing the brand’s cumulative Fresh &amp; Raw Tour fundraising total to nearly $300,000 over four years.The Fresh &amp; Raw Tour has become a signature&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> initiative, transforming select Shack locations into high-energy community block parties featuring live music, raffles, ticketed events and limited-edition “Hey Cancer, Shuck Off!” apparel — all benefiting blood cancer research, patient services and advocacy.“To see The Fresh &amp; Raw Tour grow into something that has raised almost $300,000 is incredibly meaningful,” said Shuckin’ Shack CEO&nbsp;<a href="https://www.linkedin.com/in/jweathington/">Jonathan Weathington</a>. “This cause hits close to home for so many of us, and supporting Blood Cancer United continues to be one of the most important things we do as a brand.”The mission behind the tour is personal to the franchise. Co-founder&nbsp;<a href="https://www.linkedin.com/in/matt-piccinin-5702ba96/">Matt Piccinin</a> is a leukemia survivor who continues regular monitoring, and several Franchise Partners have faced leukemia or lymphoma within their own families. Weathington has also lost close family members to cancer, making the mission behind the tour deeply meaningful.“This incredible team raised over $72,000 that will directly support patients and their families through research efforts, patient services and advocacy,” said&nbsp;<a href="https://www.linkedin.com/in/jennifer-mason-a9815920a">Jennifer Mason</a>, Campaign Development Manager for Blood Cancer United. “We truly appreciate everything that you do for us, year after year. We look forward to continuing the partnership.”The tour also continues to resonate deeply with guests whose lives have been personally affected by blood cancer. Ray Gaimara, who was diagnosed with stage 4 lymphoma in 2023, has attended Fresh &amp; Raw Tour events since that year.“It’s really near and dear to my heart,” Gaimara said. “It's amazing how much money is raised not only to help other families, but to find a cure. I have to fight this for the rest of my life, so if we can find a cure, I’m all for it. It’s amazing that Shuckin’ Shack puts on this event, and I love being here for it.”&nbsp;The 2025 Fresh &amp; Raw Tour featured a rotating lineup of Nashville-style singer-songwriters and performers with chart-topping credits and millions of streams, including Dan Alley, Sam Banks, Josiah Siska, Sammy Arriaga, Barrett Baber and Taylor Goyette. The tour included a mix of exclusive ticketed listening-room-style shows and free community concerts, creating a one-of-a-kind experience in each market.While the format may continue to evolve, Shuckin’ Shack has no plans to slow its commitment to the cause. “We want to continue to support Blood Cancer United, and we look forward to it very much,” Weathington said.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, N.C. Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.&nbsp;The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit&nbsp;<a href="http://www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

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Photo of Shuckin' Shack team member handing drinks to guests

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Photo of Shuckin' Shack team gathered in a room for the brand's State of the Union

Shuckin' Shack Oyster Bar Franchise Partners Unite for Annual Conference Focused on Innovation, Growth, and Giving Back

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Shuckin’ Shack Raises $80K for the Leukemia and Lymphoma Society with Second Annual Fresh & Raw Tour

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