Shuckin' Shack To Host System-Wide Music Tour in Late September

WILMINGTON, NC — Shuckin’ Shack, the 18-unit oyster bar concept, is announcing a franchise-wide music tour, where the brand will host talented local artists and headliners featuring Nashville #1 hit singer/songwriters CJ Solar and up-and-comer Warren Garrett. The “Fresh & Raw Tour,” together with Truist, will take place from late September to October and will stop by every Shuckin’ Shack location. 

The tour kicks off on September 22nd in Ocala, Florida, and travels to the franchise’s many East coast locations, including the brand new Naperville, IL location for its grand opening. It concludes in the original Shuckin’ Shack location in Carolina Beach, North Carolina, on October 22nd and will serve as a celebration to start the brand’s 15th anniversary month with a full day of music, fun, and an oyster roast. 

The free concert, which will have a fundraising element for those who want to donate to the Leukemia and Lymphoma Society, is a way to “cut the trip to Nashville and bring the Nashville party to your Shuckin’ Shack town,” explained Darren Keeler, Vice President of Marketing and Creative. “We're having fun, but it's all for a good cause as well.”

In addition to the stars of the tour, CJ Solar and Warren Garrett, who are both rising names in country music, each local Shuckin’ Shack will get to choose a local artist to be the opening musician when the Fresh & Raw Tour stops at their Shuckin’ Shack. All the local talent will also be entered into a “Battle of The Openers” contest, where the winner will receive a trip to Nashville to play a show in the heart of the Music City.   

Each Shuckin’ Shack location will also be giving away free seafood for a year to one local attendee at each show. 

Shuckin’ Shack has provided a comprehensive list of marketing and promotional materials and a plan for franchisees to follow to help get the word out about the show. There will be tour merchandise and t-shirts available for purchase at each location’s concert as well.

“Our CEO Jonathan Wellington has always had this idea of wanting to do this system-wide tour.   No other franchise companies —- especially in the full-service restaurant world of our size — have done this,” said Keeler. 

Find out more about Shuckin’ Shack Oyster Bar’s Fresh & Raw Tour Together with Truist at Fresh and Raw Tour 2022 Together with Truist | Shuckin' Shack (theshuckinshack.com)

For more information about Shuckin’ Shack, visit https://www.theshuckinshack.com/. 

About Shuckin' Shack: 

Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 16 locations across five states, and soon to be eight, with several more locations slated to open by the end of 2022. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.