bannerFranchisee Stories

Why Two Best Friends Decided to Bring Shuckin’ Shack’s Fresh Fish Eats To Frederick, Maryland

Childhood pals and patrons of the original Shuckin’ Shack are living out their dreams of opening their long-time favorite oyster bar.

By 1851 Staff1851 Staff Contributions
SPONSORED 9:21PM 12/05/19

Prior to Eric Weller and Wade Newman opening Maryland’s first Shuckin’ Shack in Frederick, there wasn’t a restaurant in town where residents could kick back in a casual environment encapsulated with beachy vibes and enjoy a platter of crisp crab legs. In 2015, Weller and Newman introduced the Frederick community to the oyster bar franchise and now, the two friends are looking to help grow the brand further throughout the state of Maryland. 

Weller and Newman’s friendship began way back when they were 11 years old playing baseball. Growing up, Weller and Newman were frequent flyers to the OG Shuckin’ Shack located in Carolina Beach, North Carolina. The restaurant became the duo’s go-to spot because of the full-service bar and fresh fish catches that were unlike any other seafood eatery they had ever been to. 

“Shuckin’ Shack is the perfect restaurant and bar for guests to hang out, drink a cold one, indulge in some crab legs and watch their favorite sports games,” said Weller. 

Shuckin’ Shack was founded in 2007 around the idea of providing customers a casual space where they can grab a bite of their favorite, fresh seafood meals. The brand began franchising in 2014 and has expanded to over 15 locations across four states, more recently adding an array of new menu items including burgers, sandwiches and brunch options—making Shuckin’ Shack the perfect restaurant for both sailors and sand-walkers. 

“The Shuckin’ Shack team does a fantastic job at evolving with the industry trends to ensure the success of our stores,” said Weller. 

Before Weller and Newman dove into the franchise industry, they worked in sales. The two had a long-time dream of one day opening their own bar together and when they heard that Shuckin’ Shack was seeking franchisees, they believed this was the ultimate opportunity. With that, Weller and Newman quit their sales jobs and decided to come aboard with Shuckin’ Shack. 

Weller and Newman are proud to be a part of a franchise that’s constantly evolving and keeping its customers on their toes. From offering its guests a unique lifestyle experience to innovative menu items, Shuckin’ Shack’s distinctive concept is simply one-of-a-kind.

Frederick stood out to Weller and Newman when the two were researching locations because of its impressive strip of restaurants. The franchisee-duo thought Shuckin’ Shack would be a great addition to the town’s restaurant options. According to Newman, the city lacked a restaurant that wasn’t on the “high-end” side. According to Newman, Shuckin’ Shack allows guests to grab a high-quality meal at a reasonable price.

“We think our differentiators make our restaurant successful,” said Newman. “Although we aren’t a white tablecloth type of a place, we still offer phenomenal menu items at a price that won’t break your wallet. Our location serves as a great change of pace.”

Serving the community is an important aspect of Weller’s and Newman’s business. Through opening their restaurant, Weller and Newman have built strong relationships with their customers, staff and local organizations. Since opening their Shuckin’ Shack, Weller and Newman have raised over $44,000 for the Leukemia & Lymphoma Society

“In all honesty, I think a big reason people come to eat at Shuckin’ Shack is to see us,” said Weller. “We’ve been able to build long-lasting friendships with the Frederick community and we’re very thankful for that.” 

With the ample success Weller and Newman are having with their first location, they certainly aren’t opposed to opening another location, (or two) down the road in Frederick’s surrounding communities. 

“We couldn’t have asked for a better community to open our first Shuckin’ Shack in,” said Newman. “The people make the town great and this experience excites us for our future with growing more Shuckin’ Shack locations.”

The startup costs for a Shuckin’ Shack franchise range from $234,200 to $541,350. The franchise fee is $37,500. To learn more about franchising with Shuckin’ Shack, visit https://www.shuckinshackfranchise.com/.

MORE STORIES LIKE THIS