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Some businesses are inherently seasonal, a fact that becomes readily apparent when sales decline in the off-season. Amazingly, despite the fact that some people may associate smoothies more with a refreshing summertime beverage, <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=smoothie-king-beats-the-seasonal-slump-other-brands-fall-into-1919" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> blends a product that guests enjoy year round. &#8220;Smoothie King was never just about cold drinks that taste great &#8211; it was about creating smoothies with a purpose,&#8221; said Chad Tramuta, franchise development manager at Smoothie King. &#8220;As we grew, we were able to educate our guests about the meal replacement aspect of our smoothies. More and more, our core demographic is not people seeking a treat, but families looking to stay healthy in a quick, tasty way.&#8221; As an example, Tramuta shared the experience of one Smoothie King franchisee who opened up in Columbia, Mo. during winter. &#8220;It was about 15 degrees out and that store still had one of the largest grand openings in our system this year,&#8221; he said. &#8220;People were lining up to get in.&#8221; Guests have discovered that Smoothie King&#8217;s products not only taste great, but offer them a way to reach their health and fitness goals. They can customize a flavorful meal replacement drink to suit their specific needs, confident in the fact they&#8217;re getting all the nutrients they need to reach their objective, even if it&#8217;s just to power their bodies up for a busy day. Of course, this doesn&#8217;t mean Smoothie King won&#8217;t embrace the opportunities presented by the changing of the seasons. &#8220;In the fall we offer a pumpkin spice smoothie, and we unveiled a line of dark chocolate smoothies, including Dark Chocolate Peppermint, for the winter season last year,&#8221; said Stephen Foley, a franchise development manager at Smoothie King. &#8220;More and more we plan to have specialty smoothies for our fans to enjoy.&#8221; And enjoy them they do. Smoothie King guests aren&#8217;t the type to stop in every once in a while. Thanks to the brand&#8217;s dedication to smoothies with a purpose, guests often flock to their nearest location for a daily drink, just one more reason franchisees are clamoring to help expand the brand across the country.

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Franchisees have guests lining up rain or shine.

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