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Users of the popular social media platform Snapchat will now have the opportunity to shop for products on Amazon directly through the app&rsquo;s camera, parent company <a href="https://www.snap.com/en-US/news/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-amazon-team-up-to-begin-testing-image-based-shopping-2707938" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Snap Inc. announced in a blog post</a>. 

The feature, which is currently in a slow rollout phase, lets users capture a product or barcode, prompting a product card to pop up on-screen that when clicked, redirects to the Amazon app or website to complete the purchase.

<a href="https://www.bloomberg.com/technology?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-amazon-team-up-to-begin-testing-image-based-shopping-2707938" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">A Bloomberg article about the announcement noted</a> the benefits of the partnership for both parties: an opportunity for increased revenue for Snapchat and a better point of connection with a younger demographic as well as a faster alternative to text-based product searches for Amazon. 

Read the full blog post <a href="https://www.snap.com/en-US/news/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-amazon-team-up-to-begin-testing-image-based-shopping-2707938" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>. 

Image courtesy of Snap Inc.

Snapchat, Amazon, Snap Inc., in-app shopping, photo-based shopping

Snapchat, Amazon Team Up To Begin Testing Image-Based Shopping

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Snapchat is starting to test a feature that allows users to find and purchase products on Amazon using its in-app camera.

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