Snapchat is starting to test a feature that allows users to find and purchase products on Amazon using its in-app camera.
Users of the popular social media platform Snapchat will now have the opportunity to shop for products on Amazon directly through the app’s camera, parent company Snap Inc. announced in a blog post.
The feature, which is currently in a slow rollout phase, lets users capture a product or barcode, prompting a product card to pop up on-screen that when clicked, redirects to the Amazon app or website to complete the purchase.
A Bloomberg article about the announcement noted the benefits of the partnership for both parties: an opportunity for increased revenue for Snapchat and a better point of connection with a younger demographic as well as a faster alternative to text-based product searches for Amazon.
Read the full blog post here.
Image courtesy of Snap Inc.