Franchise News
Snapchat, Amazon Team Up To Begin Testing Image-Based Shopping
Snapchat is starting to test a feature that allows users to find and purchase products on Amazon using its in-app camera.
Users of the popular social media platform Snapchat will now have the opportunity to shop for products on Amazon directly through the app’s camera, parent company Snap Inc. announced in a blog post.
The feature, which is currently in a slow rollout phase, lets users capture a product or barcode, prompting a product card to pop up on-screen that when clicked, redirects to the Amazon app or website to complete the purchase.
A Bloomberg article about the announcement noted the benefits of the partnership for both parties: an opportunity for increased revenue for Snapchat and a better point of connection with a younger demographic as well as a faster alternative to text-based product searches for Amazon.
Read the full blog post here.
Image courtesy of Snap Inc.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
