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Social Geek Radio: Franchise Growth Best Practices and 2017 Trends
Industry veteran Gary Occhiogrosso joins Social Geek Radio to discuss growing franchise systems.
On this week’s Social Geek Radio podcast, franchise strategist Gary Occhiogrosso speaks with hosts Deb Evans and Jack Monson about what 2017 has in store for franchise growth, as well as best practices for franchises looking to expand.
Occhiogrosso owns and operates consulting business Franchise Growth Solutions, a membership-only strategic planning and franchise sales organization that offers specific services for franchisors, including coaching, mentorship and strategic advice for growth. “We look at everything about the brand and how it’s positioned to grow,” said Occhiogrosso.
Factors Occhiogrosso considers include branding, whether or not a franchise’s FDD is a selling point or not and if the correct systems are in place.
“The road to successful franchising is littered with bad advice,” said Occhiogrosso.
To learn more about Social Geek Radio, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
