Social Geek Radio: How Social Media is Fueling the Booming Craft Beer Industry

The craft beer industry is booming, and marketing professionals are taking note.

On this week’s Social Geek Radio podcast, host Jack Monson is joined by Mike Hanbery, executive VP of marketing for Growler USA, to discuss the growing industry and the role that social media plays in its success. Growler USA is a franchise that partners with local and regional microbrews and employs expert beertenders to bring the freshest beer to consumers.

Hanbery addresses the state of marketing in the growing beer industry, and explains how social media is driving that trend forward. He says, “There is a tremendous amount of user generator content, and people spending a lot of time talking about brew pubs.” He goes on to add, “The trick is to find our soul and share it with the world.”

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