Franchise News
SPONSORED
Social Geek Radio: How Social Media is Fueling the Booming Craft Beer Industry
Social Geek Radio host Jack Monson is joined by Mike Hanbery, executive VP of marketing for Growler USA, to discuss the growing industry.
The craft beer industry is booming, and marketing professionals are taking note.
On this week’s Social Geek Radio podcast, host Jack Monson is joined by Mike Hanbery, executive VP of marketing for Growler USA, to discuss the growing industry and the role that social media plays in its success. Growler USA is a franchise that partners with local and regional microbrews and employs expert beertenders to bring the freshest beer to consumers.
Hanbery addresses the state of marketing in the growing beer industry, and explains how social media is driving that trend forward. He says, “There is a tremendous amount of user generator content, and people spending a lot of time talking about brew pubs.” He goes on to add, “The trick is to find our soul and share it with the world.”
Click here to learn more about Social Geek Radio.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
