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What a customer smells and hears, and the digital interactions they engage&nbsp;at a business have the ability to instill long-lasting memories tied with a brand, urging them to stay longer and spend more. On this week&rsquo;s Social Geek Radio podcast, <a href="http://www.voicesolutionsinc.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=social-geek-radio-how-to-build-brand-loyalty-with-sensory-marketing-10109" target="_blank" rel="nofollow" target="_blank">Voice Solutions</a> business development manager Katie Johnson speaks with host Deb Evans about the different types of sensory marketing solutions businesses can implement, and how that could affect brand loyalty.

&ldquo;At Voice Solutions, we want to make your environment speak for itself,&rdquo; says Johnson. &ldquo;Sensory marketing is a tactic that utilizes the senses to forge strong emotional connections between brands and their customers.&rdquo;

Of the senses discussed, the most prominent were smell and&nbsp;music. According to Johnson, scent is the strongest memory trigger that people experience, so creating a custom scent for a brand helps customers create lasting, fond memories. For music, Johnson urges businesses to make sure they&rsquo;re only playing licensed music. Voice Solutions provides brands with a variety of playlists filled with only licensed music, so brand&rsquo;s don&rsquo;t have to continue worrying about music.

&ldquo;Being able to have control of music for different crowds and schedule that is just going to increase your customer satisfaction and increase the amount of time they&rsquo;re going to be spending in your establishment,&rdquo; says Johnson.

To learn more about Social Geek Radio, <a href="http://socialgeekradio.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=social-geek-radio-how-to-build-brand-loyalty-with-sensory-marketing-10109" target="_blank" rel="nofollow" target="_blank">click here</a>.

Social Geek Radio: How to Build Brand Loyalty With Sensory Marketing

1851 Franchise

Katie Johnson of Voice Solutions speaks with Social Geek Radio about how sensory marketing can make or break a customer’s experience. 

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