Social Geek Radio: How to Use Instagram Stories for Business

It’s no secret that Instagram and Snapchat are competing for users. The Facebook-owned photo sharing app recently rolled out its “Stories” feature, copying Snapchat’s video format.

That’s why Sue B. Zimmerman, also known as “The Instagram Expert,” joined Social Geek Radio hosts Deb Evans and Jack Monson on this week’s podcast. She shares how she created a content visual strategy that enhances Instagram feeds through Stories, and explains the differences between the new tool and Snapchat.

Beyond exploring the benefits of Instagram Stories, the podcast discusses how to turn a personal Instagram profile into a professional one, and where advertising should come into play.

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