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Social Geek Radio: Sharing Your Brand Story
Brand Journalists CEO Thomas Scott discusses ways for brands to share their stories with the right people.
For this week's Social Geek Radio podcast, hosts Jack Monson and Deb Evans spoke with Brand Journalists CEO Thomas Scott about IFA and the panel he’ll take part in. At 9:00 a.m. on Monday morning of IFA, January 30th, Scott will discuss the various ways in which emerging brands (meaning 25 units or less) can drive growth. “It’s a super competitive market,” Scott says of the market for smaller brands.
He says the danger of small brands attending a conference like IFA is that they might soak up and try to implement the wrong type of advice. Smaller brands, he says, need to address growth much differently than larger brands. For instance, it’s incredibly important for emerging brands to define their brand story, as well as share it with the right people in the right places.
“People are getting into persona marketing, which determines who you’re really marketing to,” says Scott of reaching the right business partners. “Build a brand story aimed at that person... The secret to unlocking and breaking down the barriers to discovery, that you connect in a more real way with the right type of buyer. You kind of earn their attention.”
To learn more about Social Geek Radio, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
