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For franchise brands, knowing your target audience and their digital media habits is just as important as populating your page with content. That&rsquo;s because engagement is a critical step when establishing a loyal customer base and ultimately selling franchises.

On this week&rsquo;s Social Geek Radio podcast, host Jack Monson was joined by AdvantaClean CEO Jeff Dudan to learn about some of the brand&rsquo;s best practices that lead to engagement on both social and digital platforms. When the environmental services brand wants to reach its readers on Facebook, for example, it makes a point to know what specific type of content they&rsquo;re looking for.

Dudan said, &ldquo;As a marketing organization, it&rsquo;s always important to start with the data. We have a saying around here that says, &lsquo;Data first, act second.&rsquo;&rdquo;

But the &ldquo;what&rdquo; isn&rsquo;t the only important piece of the puzzle when it comes to successful digital marketing efforts. Dudan elaborates that knowing when to release messages to AdvantaClean&rsquo;s audience is just as critical.

&ldquo;Understanding what people are doing, where your customers are and what are the media types that they&rsquo;re utilizing to really be able to target them and get your message across at the right time. That&rsquo;s the other thing, is there&rsquo;s content, and there&rsquo;s who&rsquo;s your customer number one. Number two, what do they need to hear about you? What&rsquo;s the most important thing they need to hear about you? But here&rsquo;s the trick&mdash;when do they need to hear it,&rdquo; said Dudan.

To learn more about Social Geek Radio, <a href="http://socialgeekradio.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=social-geek-radio-using-data-to-direct-action-7581" target="_blank" rel="nofollow">click here</a>.

Social Geek Radio: Using Data to Direct Action

1851 Franchise

AdvantaClean CEO Jeff Dudan joins Social Geek Radio to discuss how the brand markets itself and connects with consumers on digital platforms.

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