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Social Geek Radio: Using Instagram to Build a Community
Meriel Peterich from Firehouse Subs joins the hosts to talk about how Instagram can be a great tool for franchises
Hosts Deb Evans of Deb Evans Consulting, LLC and Jack Monson, global director of Manalto Software, are back with another installment of Social Geek Radio.
Evans and Monson begin this week's episode talking about photo sharing websites during the GeekItOut segment. Evans shares two websites that users can use to promote their Instagram posts.
The duo are joined by Firehouse Subs Digital Marketing Coordinator Meriel Peterich. She discusses how the brand uses Instagram and high-quality photos to meet brand guidelines. She also talks about how Firehouse Subs engages with the community and how it customizes posts for local franchises.
For more information about Social Geek Radio, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
