This week’s podcast breaks down how net promoter scores help owners understand the value of their businesses.

Loyal customers are critical to a business’ success. That’s why it’s important for both small and large owners to check in with their patrons to see how likely it is that they’d recommend their brand to a friend. Calculating a net promoter score—a management tool that measures the loyalty of customer relationships—is one way to see whether or not a business is being backed by consumers.

Social Geek Radio hosts Deb Evans and Jack Monson were joined by Julie Neihoff, an author, speaker and host of the podcast Easy Marketing Guide that offers real world advice for small businesses, franchise brands and nonprofit organizations, during this week’s podcast. She explains the ins and outs of net promoter scores, as well as why they should be used by every business owner.

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