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Loyal customers are critical to a business’ success. That’s why it’s important for both small and large owners to check in with their patrons to see how likely it is that they’d recommend their brand to a friend. Calculating a net promoter score—a management tool that measures the loyalty of customer relationships—is one way to see whether or not a business is being backed by consumers.

Social Geek Radio hosts Deb Evans and Jack Monson were joined by Julie Neihoff, an author, speaker and host of the podcast Easy Marketing Guide that offers real world advice for small businesses, franchise brands and nonprofit organizations, during this week’s podcast. She explains the ins and outs of net promoter scores, as well as why they should be used by every business owner.

To learn more about Social Geek Radio, click here.

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Cassidy McAloon

About the Author

Cassidy McAloon

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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

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