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Social Geek Radio: What Rebranding Means For Franchise Systems
Social Geek Radio went on the road this week to visit Pinot Palette's new headquarters and discuss the brand's new look.
This week, Social Geek Radio went on the road to visit Pinot’s Palette’s new headquarters. Craig Ceccanti, co-founder and CEO of Pinot’s Palette, along with creative director Natalie Wells and director of marketing Jacqueline Davenport discussed the company's re-branding efforts and relaunch process.
Pinot’s Palette opened for business in 2009 with one location in Houston, Texas. As a new concept, they started small, with the hopes of hosting a wine and painting class three nights a week. It wasn’t long before the word spread—they now have paint and sip franchise locations across the globe. Although the brand is only seven years old, the leadership team thought it was time to relaunch the brand.
During the podcast, Pinot’s Pallete’s executives explain, “The change is larger than just a logo—the new look and feel is a symbol of the Pinot Promise and a commitment to customer service that makes Pinot’s Palette the paint and sip night out guests can count on every time, at every studio.”
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
