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Social Geek Radio: What to Expect at FranTech 2016
This year’s conference is being held in Austin, Texas from October 26 to 27.
Everyone in the franchising industry is affected by social media. That’s why there’s no need for media speakers to focus on the reasons brands need to hop on board. Instead, franchise professionals are interested in learning about the real, feasible steps they can take in order to make a huge impact in their marketing strategies.
FranTech, the International Franchise Association’s marketing, communications and information technology conference, is the place for the industry to gather in order to stay on top of the latest digital trends. The conference is designed to create an environment for franchisors, franchisees and consultants to learn from one another as well as experts in the social media field.
On this week’s Social Geek Radio podcast, hosts Deb Evans and Jack Monson were joined by Alisa Harrison, senior vice president of communications and marketing and Chief of Staff for the IFA. She discussed what to expect at this year’s FranTech conference, while Evans and Monson previewed their panel with Ann Littman and Chelsea Kapka of Safeway Driving that will discuss best practices for telling the story of a growing franchise brand on digital platforms.
To learn more about Social Geek Radio, click here.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
