LAKEWOOD, Colo. — Sola Salons, the premier salon suites franchise empowering independent beauty professionals, has wrapped up another milestone quarter, reaching 21,000 Sola Pros across its system — a fitting achievement in the brand’s 21st year. The third quarter brought significant technological innovation, operational enhancements and a new philanthropic partnership, solidifying Sola’s commitment to supporting both its franchisees and the wider beauty community.

“It’s really amazing to see how far we’ve come,” said President and Chief Operating Officer Daryl Hurst. “We’ve been saying for a while that we have 20,000 beauty professionals, and now we’ve officially reached 21,000. It’s such a powerful milestone that speaks to the strength and evolution of our brand.”

A major driver of Q3 growth was the rollout of enhanced communication tools designed to streamline lead management and improve response times. Through new automated systems and templated messaging, franchisees can now engage prospective beauty professionals more quickly and consistently.

“Before, franchisees had to figure out on their own how to communicate with leads,” Hurst said. “Now, the copy and messaging are all baked in and ready to go. This creates a much better experience for new Pros coming in — it’s faster, it’s more consistent, and it ensures that everyone across a multi-location franchise is delivering the same great message.”

This consistency not only helps franchisees scale but also ensures that new beauty professionals — often evaluating multiple suite options — connect with Sola first.

“When you’re shopping for a new car, you don’t stop at one dealership,” Hurst said. “You reach out to several, and usually the first to respond and build a relationship is the one that wins. The same is true here — the faster we connect and communicate, the more likely we are to bring that new Pro into the Sola community.”

In Q3, Sola also saw a surge in engagement through its newly launched learning management system (LMS), The Studio. After months of development, The Studio officially launched at the end of Q2 and became a key resource for franchisees in Q3, offering education, training, communication tools and community access all in one platform.

“It’s a beautiful site,” Hurst said. “Franchisees can access learning materials and get answers to questions faster. It’s a place where they can find documents, take courses and connect with experts. It’s created this amazing sense of community and ongoing support.”

Beyond education, The Studio also provides a dynamic home for operational resources — transforming traditional static manuals into a searchable, interactive playbook.

“Most playbooks are big PDFs that just sit on a shelf,” Hurst said. “With The Studio, we’re making it a living, evolving experience. It’s interactive and it’s always up-to-date with our latest tools and best practices.”

In Q3, Sola Salons took a major step in strengthening its philanthropic footprint, partnering with Beauty Changes Lives, a nonprofit dedicated to empowering beauty professionals through scholarships and mentorship.

“When I joined Sola, one of the first questions I asked was, ‘What about philanthropy? How do we give back?’” Hurst said. “Our brand is built around helping people, and I wanted to formalize that commitment.”

The partnership includes $30,000 in grants and scholarships to support aspiring beauty professionals. “After attending their gala and learning more about their impact, it became clear that this was the right fit,” Hurst said. “Our community is passionate about helping others, and now we have a formal way to channel that energy into something truly meaningful.”

Looking ahead, Sola continues to invest in innovative technology designed to improve franchise and Pro experiences. Hurst announced the launch of Fix It, a new maintenance communication platform that enables Pros to report issues through an integrated HubSpot-powered system with ease.

“If a Pro has a clogged sink, they can scan a QR code, submit the request, and the right people are notified instantly,” Hurst said. “It streamlines maintenance requests, improves organization and creates faster responses for Pros without losing the human touch.”

While Sola continues to support its core beauty categories — hair, nails, skin care — the brand is also welcoming a diverse range of service providers, from tattoo removal and injectables to stretch and wellness professionals.

“We’re seeing more and more entrepreneurs realize they don’t need a big retail storefront to succeed,” Hurst said. “Our model offers flexibility, affordability and the freedom to grow your business your way — whether you’re a single-suite operator or running multiple locations across states.”

ABOUT SOLA SALONS:

In 2004, Sola Salons was established with the opening of its first location in Denver, Colorado. Now with more than 750+ locations open in the U.S. and Canada, Sola is proud to offer 22,000+ independent beauty professionals the freedom and benefits of salon ownership without the risk and overhead of opening a traditional salon. Its innovative salon model empowers hairdressers, estheticians, nail techs, massage therapists and other like-minded professionals to take control of their lives and their careers. Sola provides beauty professionals with beautiful, fully-equipped salon studios alongside the support and tools they need to launch their salon business in no time. For more information about Sola Salons, please visit https://www.solasalonstudios.com/.