1851

The boutique fitness industry is booming and on the rise in Atlanta, and Solcioty fitness franchise is expanding with it. According to the American College of Sports Medicine&rsquo;s Worldwide Survey of Fitness Trends for 2017, wearable technology and high-intensity interval training are the number one and number two biggest trends. Enter <a href="http://solciotyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank">Solcioty</a><a href="http://solciotyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank">&nbsp;</a><a href="http://solciotyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank">Fitness</a>, which is a combination of both of these features and provides a strong community experience that is missing from other fitness studios and especially from outdated big box gyms.

Brand research showed target demographics align <a href="https://solciotyfitness.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank">Solcioty</a> with Atlanta&rsquo;s population, including a growing number of 25&ndash;45-year-olds with an average household income of $75,000 or higher, and the city&rsquo;s close proximity to the franchise&rsquo;s corporate location has already bolstered brand recognition pre-launch.

Many Atlanta area residents may already be familiar with one of its owners, Charlie Lindsey, a veteran fitness industry veteran whose past experience includes multi-unit franchisee ownership of fitness centers as well as his own corporate fitness centers in the Southeast. Lindsey&rsquo;s partner and Solcioty&rsquo;s president, <a href="https://solciotyfitness.1851franchise.com/storypage/details.html?id=2703534&amp%3Btitle=Northern-California-Roots-Leads-to-Enhancing-Fitness-Experience-with-Technology&utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank">Justin Kanawyer</a>, is also a former multi-unit franchisee of fitness and nutrition concepts and a Georgia resident.

What&rsquo;s more, the <a href="https://solciotyfitness.1851franchise.com/storypage/details.html?id=2703826&amp%3Btitle=UGA-Football-National-Champion-and-Daughter-Bring-New-Solcioty-Fitness-Studio-to-Their-Hometown-of-Atlanta&utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank">brand&rsquo;s first franchisees are UGA national champion Chris Welton and his daughter, India Welton</a>, who ran track for and recently graduated from Ole Miss and was the initial advocate of Solcioty based on her intuitive and researched based knowledge of Millennial fitness trends.

&ldquo;The Millennial mindset has bled over to older generations who are willing to pay more for something they see value in,&rdquo; says Kanawyer. &nbsp;&ldquo;People want direction and results and most people get neither wandering around a 50,000-square-foot health club. At Solcioty, our members get both. They get the direction they need in a fun, upbeat environment and results they can see.&rdquo;

The Weltons&rsquo;, who are set to open <a href="http://solciotyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank"><a href="http://solciotyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank">Solcioty</a></a><a href="http://solciotyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank">&rsquo;s</a> first franchise location in early 2018 in Buckhead,&nbsp;have Atlanta presence that goes beyond their local recognition. After graduating from UGA, Chris practiced at one of the city&rsquo;s most prominent law firms, helped lead sponsorship funding for the 1996 Summer Olympics in Atlanta and operated two international sports marketing firms out of the city.

Solcioty describes its mission as cultivating a true sense of accomplishment and significance in a high tech and high energy environment where effort is rewarded, goals are reached and lives are changed.

&ldquo;We chose the Atlanta market to start, and I believe we will grow in other surrounding markets quickly,&rdquo; said David Wheeler&nbsp;, Socity&rsquo;s chief development officer. &ldquo;We are led by industry veterans, Justin Kanawyer and Charlie Lindsey, who are both former franchisees and best-in-class franchisor vendors. We will provide support to franchisees to grow and be successful.&rdquo;

India, who had been shopping business ideas since she graduated with a degree in Integrated Marketing, saw a unique and high-upside selling point in the brand&rsquo;s focus on community fitness and technology.

&ldquo;I went to my dad and said, &lsquo;this is a really exciting fitness concept,&rsquo; &rdquo; India said. &ldquo;We met with Charlie and Justin. Over a few months, dad became convinced about what a great concept it was, and we decided to become their initial franchisees.&rdquo;

As athletes, both India and Chris had partnered with and patronized any number of gyms and fitness programs before finding Solcioty, and they saw a major point of differentiation in the brand&rsquo;s concept, which creates the communal experience of group workouts by gathering members for hour-long training sessions supported and tracked by wearable technology, including heart-rate monitors. Those communal training sessions promote repeat business by building a sense of team progress and encouragement, and the technological component offers a novel and effective way to track progress in real time.

For their part, the Weltons were more than happy to facilitate Solcioty&rsquo;s debut into the city of Atlanta and into franchising.

&ldquo;We are very comfortable being Solcioty&rsquo;s first franchisees; somebody has to do it,&rdquo; Chris said. &ldquo;Charlie and Justin have been tremendous to work with. They give good information with a quick response time. We couldn&rsquo;t ask for better partners.&rdquo;

The brand has plans for an aggressive push in Atlanta and the surrounding area.

&ldquo;There are many communities throughout the Atlanta area that can support our target demographics,&rdquo; said Wheeler. &ldquo;Wherever you are growing a franchise brand, you want to design a system that supports the franchisees and sets them up for success. My background is 25 years in the franchise industry, and Charlie and Justin are fitness industry veterans and former franchisees. The Atlanta community is going to respond very positively to the brand.

Investment in <a href="http://solciotyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank"><a href="http://solciotyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta-2704178" target="_blank" rel="nofollow" target="_blank">Solcioty</a> franchise </a>requires a three-unit minimum commitment. The net worth requirement is $1,500,000 with $600,000 liquid cash. The total investment range is between $489,000 and $770,000.

Solciotyfitness, Soclioty, fitness franchise, atlanta franchise

Focusing on Community and Technology, Solcioty Fitness Studio Franchise Set for Expansion in Atlanta

1851 Franchise

Heart-rate monitored interval training studio franchise is brainchild of two local fitness industry veterans; initial franchisee is UGA football national champion whose millennial daughter’s knowledge of fitness trends inspired their decision to invest

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

focusing-on-community-and-technology-solcioty-fitness-studio-franchise-set-for-expansion-in-atlanta

HomeTeam Inspection Service

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Express Employment Professionals

Betting on Himself: How Chris Brown Built an Express Employment Professionals Franchise From the Ground Up

betting-on-himself-how-chris-brown-built-an-express-employment-professionals-franchise-from-the-ground-up

Comfort Keepers

Comfort Keepers® Named One of America’s Best Home-Care Providers

comfort-keepers-named-one-of-americas-best-home-care-providers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

graphic for a spotlight from 1851 franchise featuring Kevin Rarick from caring transitions

Army Veteran Returns Home To Launch Caring Transitions Franchise in Reading, Pennsylvania

kevin-rarick-caring-transitions-reading-pa

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Focusing on Community and Technology, Solcioty Fitness Studio Franchise Set for Expansion in Atlanta

MORE STORIES LIKE THIS