Franchise News
Sonic Becomes the First Fast Food Chain to Offer Red Bull
With the introduction of Red Bull slushies as well as other rich new fares, the franchise is not looking to break into salads anytime soon.
While somehow avoiding any reference to adding vodka, Bloomberg recently reported that the franchise Sonic has become the first fast-food chain to offer Red Bull—in the form, of course, of a frozen slushie.
Sonic is reportedly also gearing up to offer cake batter milkshakes as well as an upgraded BLT—now with 50 percent more bacon—later this spring.
Bloomberg writes that the energy drink slushie and other decadent fares are meant to entice “young, hungry males who have remained loyal fast-food customers even as eating habits shift in the U.S.” It notes that while several chains have hopped on the trendy diet and healthy living bandwagon, many fast-food brands are countering that shift by pushing indulgent options more than ever.
Read the full article here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Emily Clouse
FollowEmily Clouse is a staff writer for 1851 Franchise. Her work has been featured with publications such as The Onion, Reductress, and Chicago Magazine. She graduated from The Ohio State University before running away to join the Peace Corps. In her free time, she enjoys drawing and walking to Jewel-Osco.
