SoulCycle CEO Talks First Trip Outside North America with London Location

In an interview reported by Forbes, SoulCycle CEO Melanie Whelan talks expansion with the brand to their first European studio, opened in June of 2019. Among SoulCycle’s many celebrity clients such as David and Victoria Beckham, Jay-Z, Beyoncé and even Michelle Obama. With more than 90 locations across the United States and Canada, this is the franchise’s first trip across the pond. 

The 63-seat SoulCycle is placed squarely in London’s Soho neighborhood on Great Marlborough Street. “We’ve had our eye on London for years,” said Whelan. “We’ve really taken our time studying the market to ensure we got the right real estate in place so we were poised to make an impact across the city. There is truly nothing else like it in the London market.” The London location is also distinctly focused on sustainability. “We don’t have plastic water bottles at this location and, instead, riders can hire a reusable water bottle that can be filled on site,” said Whelan. This will also be SoulCycle’s first location with an in-house restaurant, a partnership with Good Life Eatery. 
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