Spadea Lignana Franchise Attorneys

There is certainly no shortage of franchise opportunities out there, but few stand out quite like the&nbsp;<a href="https://www.museumofillusions.com/franchising-opportunity/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=museum-of-illusions-aims-to-become-a-global-phenomenon-in-the-world-of-franchising-2727868" target="_blank" rel="nofollow">Museum of Illusions</a>. Started in the heart of Croatia, the concept began with an imaginative vision that was both simple and captivating: to create a space where visitors could explore the wonders of optical illusions in a dynamic and interactive environment.&nbsp;“The story started back in Croatia by two entrepreneurs who were looking at ways to expand their business because they had experienced huge success,” said&nbsp;<a href="https://www.linkedin.com/in/luka-novak-54ab2626?utm_source=1851franchise.com&utm_medium=article&utm_campaign=museum-of-illusions-aims-to-become-a-global-phenomenon-in-the-world-of-franchising-2727868" target="_blank" rel="nofollow">Luka Novak</a>, Chief Development Officer at Museum of Illusions. “They knew franchising would be the preferred route, allowing us to expand, but they didn’t anticipate the rapid growth that followed.”The first location, which opened in 2015 in Croatia’s capital city of Zagreb, was an immediate success. “It was very popular,” said&nbsp;<a href="https://www.linkedin.com/in/domagoj-duvnjak/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=museum-of-illusions-aims-to-become-a-global-phenomenon-in-the-world-of-franchising-2727868" target="_blank" rel="nofollow">Domagoj Duvnjak</a>, business development manager. “Some of our first visitors started asking us about opportunities to franchise with the business. Those early inquiries came from what would become our first franchisees.”Museum of Illusions provides a unique experience, offering to its visitors both entertainment and an educational journey, pioneering the concept of edutainment, where fascinating exhibits play tricks on the minds and show them the exciting science behind illusions.With a business model centered around the simple yet profound concept of optical illusions, the Museum of Illusions quickly distinguished itself in the entertainment industry. “We display exhibits based on optical illusions,” Novak said. “It can be as simple as a picture on the wall or a fully dedicated room. Our customers are regular visitors, and the simplicity of our business model — no stock inventory, minimal space requirements — makes it a great fit for small to medium-sized investors.”However, the path to international success was not without its challenges. “We are not a typical international franchise brand,” Duvnjak explained. “We’re building only one location per city, which means we have to be very selective about where we go and who we partner with. Each location is a unique opportunity, and coming to different countries involves navigating various regulations, legal aspects and franchise agreements, which is very time-consuming.”One of the brand’s most significant milestones came between 2018 and 2021, when it expanded to 30 units globally, including a strategic entry into the U.S. market. “We entered the states in 2018 with locations in New York and Kansas City,” Novak said. “It took a bit longer, but a lot of our growth actually happened during COVID. We now have more than 20 units in the U.S., with several more on the horizon.”Navigating the complexities of franchising, especially in a market as regulated as the United States, required expert legal guidance. That is where the&nbsp;<a href="https://www.spadealaw.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=museum-of-illusions-aims-to-become-a-global-phenomenon-in-the-world-of-franchising-2727868" target="_blank" rel="nofollow">Spadea Lignana</a> team came in. “When we started our U.S. development, we had to adapt our rather simple European franchise agreement to the more complex legal landscape of the U.S.,” Novak said. “We've been working with Spadea Lignana to sign new franchises and navigate the recurring changes to the FDD each year. They provide us with the legal and compliance advice we need to structure our growth effectively.”For aspiring entrepreneurs looking to franchise, Duvnjak offers this advice: “The U.S. market is very regulated, which is both a challenge and a strength. You need a scalable business, protected intellectual property, a great manual and, most importantly, specialized attorneys who can help build a strong franchise. The franchise agreement is crucial, second only to the concept itself.”As Museum of Illusions continues to grow, the brand remains committed to its vision while adapting to the evolving landscape of international franchising. With the support of Spadea Lignana, they have successfully navigated the complexities of the U.S. market, allowing them to focus on what they do best: creating immersive and memorable experiences for their visitors.For more information on Spadea Lignana, please visit<a href="https://www.spadealaw.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=museum-of-illusions-aims-to-become-a-global-phenomenon-in-the-world-of-franchising-2727868" target="_blank" rel="nofollow">&nbsp;https://www.spadealaw.com/</a>.For more information on the Museum of Illusions, please visit<a href="https://www.museumofillusions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=museum-of-illusions-aims-to-become-a-global-phenomenon-in-the-world-of-franchising-2727868" target="_blank" rel="nofollow">&nbsp;https://www.museumofillusions.com/</a>.

Museum of Illusions: A Global Phenomenon in Franchising

1851 Franchise

The brand’s collaboration with Spadea Lignana has been pivotal in overcoming the legal and operational challenges of franchising, especially as the brand expands into the U.S.


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Museum of Illusions Aims To Become a Global Phenomenon in the World of Franchising

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<a href="https://www.linkedin.com/in/alex-gingold-a5653159/">Alex</a> and&nbsp;<a href="https://www.linkedin.com/in/amanda-gingold-a8b65028">Amanda Gingold’s</a> journey into entrepreneurship began with humble roots. The married couple turned a chance encounter with an online ad for donut-making equipment into a franchising empire, co-founding&nbsp;<a href="https://donutnvfranchise.com/">DonutNV</a>, a mobile donut-making business that now touts nearly 150 trucks across the country.&nbsp;Burned out by their careers in vending/amusement and luxury retail management respectively, the Gingolds spotted a Craigslist ad for used donut-making equipment that came with a kiosk. It planted a seed. And the&nbsp;<a href="https://1851franchise.com/growth-club/donutnv-franchise-opportunity">DonutNV</a> dream was born. Shortly thereafter, once timing allowed, that dream became a reality.&nbsp;“One Tuesday, Amanda called me and said, ‘I just got fired.’ I said, ‘So, we’re doing donuts?’ And she agreed,” Alex said of the formative moment. “We bought the equipment the following weekend, got the lease and, after overcoming legal hurdles and permitting issues, opened Memorial Day weekend 2014. Lines wrapped around the kiosk. And we ran out of donuts that first day — our only day ever running out!”Within two months of Amanda’s job loss, the Gingolds turned that kiosk into their first Cinnimini Donuts location at a mall in Philadelphia. In 2017, they rebranded as DonutNV, broadened the menu and began laying the groundwork for a scalable operation, franchising by 2019. The Gingolds were ahead of the then still-to-come food truck craze and today operate nearly 150 mobile donut-making trucks across the country, supporting franchisees following their unexpected pivot from business owners to franchisors.&nbsp;Building their business organically without private equity or investors, the DonutNV story functions as a relatable franchising success story. Growing through a commitment to both franchisees and community has allowed DonutNV to scale with a franchisee-first mindset as the business eyes a 2026 goal of international expansion.&nbsp;<h2>Growth Through Innovation and Community</h2>DonutNV’s growth has been about more than just delicious donuts. The Gingolds explored mobile opportunities early, first with mobile trailers and eventually food trucks, capitalizing on the built-in customer base of outlet malls as part of a strategic expansion into high-traffic areas.The menu evolved alongside the brand. By 2017, the Gingolds had added seven freshly squeezed lemonade flavors — even as some competitors began to cut costs with concentrated juices — and a variety of toppings to their vanilla cake mini-donut base.&nbsp;As part of the growth, the Gingolds were able to partner with franchisees to make a difference at the local level, an increasingly impactful element of their approach to franchising.“Customers requested us at weddings, corporate events and festivals. Our relationship with Simon Premium Outlets grew. We opened more trailers and later a truck, including locations in Florida and Pennsylvania,” Alex said. “And we partnered with [Green Bay Packers Hall of Fame wide receiver] Donald Driver for the ‘Donut Smackdown’ fundraiser for the Boys &amp; Girls Clubs of Greater Milwaukee, raising $167,000. That event will go national next year.”<h2>Laying the Franchising Foundation</h2>Responsible scaling with a focus on franchisees remains a priority. As DonutNV’s popularity rose, the Gingolds became acutely aware that the growth they hoped for would require strong legal expertise. By the time DonutNV had signed its first franchisee in 2019, the mobile franchise had already built the infrastructure necessary to deliver franchisee support via a dependable system predicated on strong operations, training and logistics, giving owners confidence and stability during a tumultuous period.&nbsp;In the spring of 2025, DonutNV hired&nbsp;<a href="https://www.spadealaw.com/">Spadea Lignana</a> franchise attorneys to help them with their next stage of growth.&nbsp;“I always said one day I’d hire&nbsp;<a href="https://www.linkedin.com/in/tom-spadea-a696256">Tom Spadea</a> as my attorney,” Alex said. “He was part of our rebrand in 2017 into 2018, before we franchised, when we rebranded from&nbsp;Cinnimini to DonutNV. He had helped me through trademark issues before and he saved me a lot of money. So, I always said one day when I could afford Tom as my attorney, he's going to be my attorney. And that day came a couple years later.”<h2>The In-House Difference</h2>Franchising, the Gingolds quickly learned, requires careful selection and ongoing support.When franchisees began having issues with a trailer manufacturer that was slow to address warranty issues, the Gingolds stepped in behind the scenes to fix a timely, critical issue for franchisees — a clear example of the couple’s hands-on approach to their role as franchisors.Streamlining operations, DonutNV soon began to place a premium on further infrastructure improvements, bringing manufacturing of the donut mix in-house via a new facility in Georgia that combines the corporate office with a training facility and logistics center. The move enables closer oversight of quality than outsourcing and helps minimize the impact of fluctuating tariffs, ultimately lowering overhead.&nbsp;DonutNV further supports franchisees with a flat royalty model, enabling owners to retain a greater portion of the overall profits.&nbsp;“COVID delayed some expansion. But we focused on supporting our initial franchisees and refining processes: trailer manufacturing, donut mix production, logistics and scaling. By mid-2022, we grew from 14 franchises to 40 and then nearly 100 by the end of 2023. We currently operate 147 open locations,” Alex said. “The right franchisee is key. Many assume buying a franchise is simple, but having committed, capable operators is critical. We focus on supporting them, not micromanaging.”<h2>A Sweet Future</h2>With its commitment to community and franchisees — and great donuts — DonutNV has scaled responsibly. Bringing together manufacturing, management and logistics under one roof has helped lower overhead, delivering even greater benefits to franchisees under the flat royalty model.From Craigslist to a thriving franchise in just about a decade, the DonutNV story is one of organic growth and success in franchising. Partnering with&nbsp;<a href="https://1851franchise.com/supplier/spadea-lignana-franchise-attorneys">Spadea Lignana</a> helped fuel early growth; the Gingolds are capitalizing on that experience to roll out an aggressive expansion plan for 2026 and beyond.&nbsp;“We’re approaching 150 open units with a goal of 500-plus. So, looking ahead to 2026, we aim for international expansion, starting in the Bahamas,” Alex said. “Our goal remains making the world a sweeter place, delivering memorable experiences and supporting our franchisees.”For more information on Spadea Lignana, please visit&nbsp;<a href="https://www.spadealaw.com/">https://www.spadealaw.com/</a>.For more information on DonutNV, please visit&nbsp;<a href="https://donutnvfranchise.com/">https://donutnvfranchise.com/</a>.

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