Franchise News

Sport Clips Founder and CEO Gordon Logan Appears on the Cover of Franchising World
The June edition of the publication is dedicated to veterans in the industry.

Franchise News

The June edition of the publication is dedicated to veterans in the industry.

Gordon Logan, Founder and CEO behind the nation’s leading men’s and boy’s hair care franchise Sport Clips*, is featured on the cover of the June 2018 issue of Franchising World. The issue is dedicated to veterans, and Logan offers insight as to how franchisors can put heroes first.
Sport Clips has a long history of helping veterans become business owners following their military service. That’s why in his cover story, Logan elaborates on what he’s learned through those experiences. He starts by explaining that a good place for franchisors interested in helping veterans to start is establishing a set outreach program to attract veterans as franchisees. From there, brands can establish philanthropic efforts and give back campaigns that are also designed to boost the number of veteran franchisees within a system.
At the end of the day, Logan says that truly being able to make an impact in veterans’ lives comes down to more than simply signing them on as franchisees. He noted, “Introducing more veterans to franchising is just one part of the equation. The second part is finding ways to serve our military and veteran communities through engagement and selective philanthropy; there are thousands of veterans’ charities, and some are much more cost-efficient and effective than others. Together, they equal a stronger future for our service members, and the franchise community as a whole.”
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About the Author
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.