Sport Clips

Some franchise models are easier to grow than others, especially for operators looking to expand beyond a single market. For&nbsp;<a href="https://www.linkedin.com/in/jesse-keyser-sdmf-94513b10?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-jesse-keyser-multi-unit-success-2732310" target="_blank" rel="nofollow">Jesse Keyser</a>, who now owns more than 30&nbsp;<a href="https://sportclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-jesse-keyser-multi-unit-success-2732310" target="_blank" rel="nofollow">Sport Clips Haircuts</a> locations in the Midwest, that ability to scale has been central to his success.“While I was in college, I started working for a technology company until 2005,” Keyser said. “Then, I opened up my first Little Caesars Pizza with my younger brother and we ended up opening up five of those. We eventually got into other franchises and made the decision to build our portfolio with Sport Clips.”That early exposure to franchising shaped his mindset as an operator and set the stage for a multi-brand, multi-unit portfolio. But it was Sport Clips that ultimately stood out as the most scalable concept in his experience.<h2>From First Units to a 30+ Location Portfolio</h2>Keyser entered the Sport Clips system when the brand still had significant availability nationwide. “They had just over 700 locations open, but there was a lot of white space,” he said. “We got to cherry-pick great locations by getting in early. We have really great numbers.”Starting with a small initial investment, he quickly proved the model worked.“We originally bought a three-pack, and when we opened our third location, it broke the grand opening record, and then we did it again with our next location,” Keyser said. “I then started buying licenses and groups of 10. Eventually, we got into buying some existing locations too.”Over time, that mix of new development and acquisitions allowed him to build a portfolio spanning five states, positioning him as one of the system’s most experienced multi-unit operators.<h2>Built for Semi-Absentee, Multi-State Growth</h2>One of the defining advantages of the Sport Clips model is its support for semi-absentee ownership, a critical factor for operators scaling beyond a handful of units. For Keyser, that flexibility has been essential. “I manage these things remotely,” he said. “There is no need to be there every day because I can see what is going on based on the data.”The brand’s manager-driven structure allows franchisees to focus on leadership, performance and growth rather than cutting hair or managing daily operations themselves. Combined with strong reporting tools, this creates the visibility needed to support scale.“The operation is pretty simple, inventory is pretty simple,” Keyser said. “I can see what time they took their first client, what time they took their last client, etc. At the end of the week, I can look at the productivity numbers and track that.”That level of operational clarity is what enables multi-unit franchisees to expand confidently, even across multiple markets.<h2>Operational Simplicity Meets Recurring Demand</h2>Beyond the structure, the underlying business model plays a major role in scalability. Haircuts bring customers back regularly, giving operators a steadier flow of traffic than many other service businesses. Combined with a straightforward service model, this makes Sport Clips easier to grow across multiple locations.For Keyser, simplicity has been one of the biggest differentiators. “After being in six different franchise systems, Sport Clips stands out because the model is so simple and easy to manage that I can focus on the big picture instead of the day-to-day,” he said.That simplicity translates directly into scalability. Instead of reinventing operations with each new location, franchisees can replicate a proven system again and again.<h2>A Support System Built for Growth</h2>While the model itself is designed for scale, Keyser credits the franchisor’s support as a key driver behind his long-term success. “Of the six franchises I’ve been a part of, Sport Clips is the best when it comes to support,” he said.&nbsp;The brand supports franchisees at every stage, from site selection and store openings to day-to-day operations. That becomes especially important when operators start adding markets or taking on more locations.Another factor contributing to Keyser’s growth is the strength of its franchisee network.“One thing we always did when we got into the brand was reach out to as many franchisees with the brand as we could,” he said. “We were looking for a good mix of people who were wiser than us and people who were giving us growth opportunities.”That collaborative culture allows operators to share best practices, identify expansion opportunities and learn from one another — a key advantage for those looking to scale quickly.<h2>Thinking Bigger: Leadership Beyond the Unit Level</h2>As his portfolio has grown, Keyser has also expanded his role within the broader franchising community, serving on executive boards and engaging in industry advocacy.“In September, the IFA has the advocacy summit,” he said. “That is one of the most beneficial things I’ve learned and experienced in franchising in general. They will set up all your appointments to speak with all the elected reps where you have businesses.”His involvement has even extended to legislative efforts to support franchisees across industries.“For three years, we spoke about the tax rebate that bars and restaurants got since 1993, but salons didn’t,” Keyser said. “Through our own work on our own dime, we went to D.C. several times, and an updated policy got rolled into the Big Beautiful Bill — that was a great experience.”<h2>Why Sport Clips Works for Multi-Unit Operators</h2>For experienced franchisees looking to build large portfolios, Keyser’s journey highlights what makes Sport Clips a compelling platform for growth.It starts with a simple, repeatable operating model and is reinforced by strong unit economics, recurring customer demand and a manager-driven structure that supports semi-absentee ownership. Layer in a robust support system and a collaborative franchisee network, and the result is a brand built not just for single-unit success, but for long-term, multi-unit expansion.For Keyser, that combination has made all the difference.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://sportclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-jesse-keyser-multi-unit-success-2732310" target="_blank" rel="nofollow">https://sportclipsfranchise.com/</a>.

Sport Clips Franchise - Jesse Keyser - 1851 Franchise

Sport Clips Multi-Unit Success: Jesse Keyser's 30+ Unit Portfolio

1851 Franchise

Keyser explains why Sport Clips proved to be a scalable fit for his long-term growth plans, helping him build a portfolio of more than 30 locations.

This brand page has been paid for by SPORT CLIPS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why Multi-Brand Franchise Operators Are Scaling Fast with Sport Clips Haircuts: Inside Jesse Keyser’s Growth into Five States 

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Inside Sport Clips Position as the Largest Franchise in the $100 Billion Men's Haircare Category

How Sport Clips Haircuts Keeps Men Coming Back and Why That Loyalty Is Fueling the Brand’s Next Phase of Growth

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Sport Clips Franchise - Jeremy Aydell - Adam Moskowitz - 1851 Franchise

How Two Sport Clips Haircuts Team Leaders Built a 27-Unit Portfolio in Louisiana and Mississippi

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In a category where most haircut experiences feel interchangeable,&nbsp;<a href="https://sportclipsfranchise.com/">Sport Clips Haircuts</a> has built something distinctly different: a brand designed entirely around the needs, habits and preferences of men and boys. Instead of trying to serve everyone, the company leaned into a specific customer and built an experience that keeps them coming back every few weeks.That focus has helped make Sport Clips one of the best-known names in men’s grooming, with nearly 1,800 locations and a steady base of repeat customers. Now, with the global male grooming market&nbsp;<a href="https://www.esteticaexport.com/the-rise-of-the-barber-industry-how-tradition-meets-innovation-in-a-global-grooming-revolution/">expected to reach a whopping $110 billion by 2030</a>, Sports Clips is well-positioned to continue its impressive growth.&nbsp;<h2>A Service Built Specifically for Men</h2>From the moment a customer walks into a Sport Clips location, the visit feels tailored. The sports-themed environment, complete with TVs playing live games, creates a setting that feels more like a casual hangout than a traditional salon.That positioning matters. For many men, getting a haircut is about efficiency, comfort and knowing what to expect. It also serves as valuable social stimulation in a time when a&nbsp;<a href="https://aibm.org/research/male-loneliness-and-isolation-what-the-data-shows/">male loneliness epidemic</a> continues to make headlines.&nbsp;“It’s a very consistent experience for the client,” said&nbsp;<a href="https://www.linkedin.com/in/brent-greenwood-cfe-b6a5527">Brent Greenwood</a>, vice president of franchise development. “No matter where you go, you know what you’re going to get.”Sport Clips offers a&nbsp;<a href="https://sportclips.com/services">lineup of services centered around its signature MVP Haircut Experience</a> — a service designed to elevate a routine haircut into a relaxing, repeatable service. The MVP includes a precision haircut with a professional consultation and style, paired with a legendary hot steamed towel infused with lavender, eucalyptus and chamomile, a seven-point massaging shampoo with leave-in conditioner, and a neck and shoulder treatment. For customers looking for an even more indulgent visit, the Ultimate MVP doubles each of these elements.Beyond its flagship service, Sport Clips provides a range of haircut options to meet different needs and price points. The Varsity Haircut serves as the brand’s core offering for men, kids and seniors. The Triple Play builds on that foundation by adding a hot steamed towel and massaging shampoo.Sport Clips also offers quick grooming and maintenance services that keep guys looking sharp between haircuts. These include beard trims and detailing, the "All-Star Treatment" for those who just want to relax without getting a haircut, and complimentary neck trims to help maintain that clean look between visits.Sport Clips complements its service lineup with a&nbsp;<a href="https://sportclips.com/products">selection of professional-grade grooming products</a> available in-store, including shampoos, conditioners, styling products and beard care essentials tailored specifically for men.&nbsp;<h2>Consistency That Turns Routine Into Habit</h2>Haircuts are one of the most repeatable services in consumer spending. Most customers return every three to four weeks, and Sport Clips has built its entire model around capturing that recurring behavior.The brand’s systems are designed to deliver the same experience across locations, which is critical for customers who prioritize consistency over novelty. Whether someone visits a store near home, work or while traveling, the expectation is the same: a reliable, comfortable experience without surprises.“The systems are in place so that you can deliver the same level of service across every location,” Greenwood said. “That’s what keeps people coming back.”For customers, those systems are invisible. But they show up in shorter wait times, consistent service quality and an experience that feels easy to say yes to again and again.<h2>Convenience That Matches Modern Consumer Expectations</h2>In an era where many industries are being disrupted by automation, haircare remains inherently human. It’s a hands-on service that requires skill, interaction and trust — factors that are difficult to replace with technology.At the same time, Sport Clips continues to evolve its customer experience through digital tools and operational improvements that enhance convenience without complicating the core service. For example, Sport Clips has invested heavily in tools that remove friction from the haircut process, most notably through its&nbsp;<a href="https://www.youtube.com/watch?v=MRkORl_Noqs">online check-in system and Haircut Tracker app</a>.Rather than waiting in line without visibility, customers can check in remotely, see estimated wait times and plan their visit accordingly. The system functions much like an appointment without requiring the rigidity of traditional scheduling.“We’re a very technology-centric company. You can see exactly what’s going on in the store before you even walk in,” Greenwood said. “That level of visibility makes it easier for customers to plan their visit.”<h2>Simple, Repeatable Service That Builds Loyalty</h2>While some brands rely on constant menu or service innovation to drive traffic, Sport Clips has taken a different approach: keep the core offering simple and execute it consistently.The service itself is straightforward, the inventory is minimal and the experience is easy for both customers and staff to navigate. That simplicity creates fewer opportunities for inconsistency, which in turn strengthens customer trust.“The operation is pretty simple. Inventory is pretty simple,” said&nbsp;<a href="https://www.linkedin.com/in/jesse-keyser-sdmf-94513b10">Jesse Keyser</a>, who now owns more than 30 Sport Clips locations in the Midwest. “At the end of the week, I can look at the productivity numbers and track that.”For customers, that operational simplicity translates into faster service, fewer errors and a smoother overall experience. Over time, those small advantages compound into strong brand loyalty.“When you build a system that works and stick to it, you create something that can scale,” Greenwood said. “And that’s what we’ve done.”For consumers, it’s a haircut experience that feels easy, familiar and reliable. For franchisees, it’s a business model built on recurring visits, predictable demand and long-term growth potential. And that’s why the Sport Clips brand shows no signs of slowing down.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://sportclipsfranchise.com/">https://sportclipsfranchise.com/</a>.

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With its sports-themed setting and signature MVP service, Sport Clips has created a consistent haircut experience that keeps men coming back every few weeks.

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Why Multi-Brand Franchise Operators Are Scaling Fast with Sport Clips Haircuts: Inside Jesse Keyser’s Growth into Five States

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