Sport Clips

Scaling a franchise operation to 27 locations is not about speed alone. For&nbsp;<a href="https://www.linkedin.com/in/jeremy-aydell-096604231?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-two-sport-clips-haircuts-team-leaders-built-a-27-unit-portfolio-in-louisiana-mississippi-2732303" target="_blank" rel="nofollow">Jeremy Aydell</a> and&nbsp;<a href="https://www.linkedin.com/in/adam-moskowitz-1851bb27?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-two-sport-clips-haircuts-team-leaders-built-a-27-unit-portfolio-in-louisiana-mississippi-2732303" target="_blank" rel="nofollow">Adam Moskowitz</a>, it has been about building the right foundation and then growing from there.Today, the duo operates a 27-unit&nbsp;<a href="https://sportclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-two-sport-clips-haircuts-team-leaders-built-a-27-unit-portfolio-in-louisiana-mississippi-2732303" target="_blank" rel="nofollow">Sport Clips Haircuts</a> portfolio across Louisiana and Mississippi, supported by a long-tenured team, a strong leadership bench and a culture that prioritizes both personal and financial success for Team Members. Their journey offers a clear case study in how investing in people drives sustainable, multi-unit growth.<h2>From Corporate Career to Scalable Franchise Growth</h2>Aydell’s path into franchising was driven by a desire for control and long-term stability.&nbsp;“I went to Louisiana and became a CPA. I eventually wanted something different and was able to dive into franchising, which had always been appealing to me,” Aydell said. “It was a proven business model, and I figured with my background, it was smart to ensure the future.”After experiencing uncertainty in the corporate world, he began exploring industries that offered resilience and long-term demand. “I started looking into the hair care niche. It was recession-proof and couldn’t be taken away by technology,” he said. “I loved meeting the Sport Clips team, and the team was very instrumental in having me sign on because they seemed like good people.”Starting with a three-pack in Louisiana, Aydell and his wife, Lori, who joined the business as chief financial officer, built their&nbsp;<a href="https://1851franchise.com/sport-clips/info">Sport Clips</a> operation methodically. “We took the leap of faith and started with a three-pack, and opened up our first location in Louisiana,” he said. “Then we opened up the second location, and moving forward, we were able to acquire three additional stores. We went from two to five and started adding units.”That steady, disciplined growth became a defining characteristic of their operation. “For me personally, the slow but steady growth was best,” Aydell said. “We set ourselves up financially to continue growing and pay down debt.”<h2>Strengthening the Operation with Strategic Leadership</h2>The addition of Moskowitz marked a turning point for the business, bringing a new level of operational depth and scalability.&nbsp;“For the last 22 years, I’ve been involved in franchising, both on the franchisee and the franchisor side,” Moskowitz said. “From 2015 until the end of 2024, I was working with Sport Clips and really fell in love with the brand.”Having worked inside the system at the franchisor level, he saw firsthand what differentiated top-performing operators. “I was looking at way too many opportunities for the brand to be operated at a higher level,” he said. “When you fully embrace&nbsp; the business model, you can really see it at a higher level.”The partnership came together through a shared opportunity to acquire 10 additional locations in 2025. Now serving as chief operating officer of their group,&nbsp;<a href="https://www.youtube.com/@sportclipsteamaydell?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-two-sport-clips-haircuts-team-leaders-built-a-27-unit-portfolio-in-louisiana-mississippi-2732303" target="_blank" rel="nofollow">Sport Clips Team Aydell</a>, Moskowitz has helped streamline operations and improve performance across the portfolio.&nbsp;“This was a pivotal moment for us. I was at a crossroads of scalability. I wanted to grow more, but I needed a strong operating partner to help manage the bandwidth and support the vision over the long term. Investing time and resources into the right people is one of the greatest long-term investments you can make because the return compounds far beyond today’s results. Having him come on board has completely changed the game and given me another decision maker to bounce ideas off of,” Aydell said. “He has really enabled me to grow much quicker and with far more confidence in the future.”At the core of their success is a clear, consistent philosophy: build a culture where employees want to stay. “The best businesses have a documented structure and best practices,” Moskowitz said. “But it’s a people business. It’s all about people — service, relationships, Team Members.”That philosophy aligns closely with the broader Sport Clips system,&nbsp;<a href="https://1851franchise.com/sport-clips/sport-clips-franchise-growth-strategy-2732090#featured">which emphasizes leadership, team development and a manager-driven operating model</a>. “I loved the core values of the company,” Moskowitz said. “Do what’s right, do what’s best, treat others the way they want to be treated. All of those things really tie back to people.” That focus on people has translated directly into long-term retention and operational stability across their locations. “Having great people on the team is essential,” Aydell said. “You can’t run a multi-unit operation of 27 stores without having great management.”<h2>Built for Multi-Unit Expansion</h2>The structure of the&nbsp;<a href="https://1851franchise.com/sport-clips-franchise-growth-strategy-2732090">Sport Clips model</a> has also played a significant role in enabling Aydell and Moskowitz to scale. “Because this business isn’t usually owner-operated, it’s much easier to scale,” Moskowitz said. “You have to be present for your teams, but you don’t have to go in and cut hair every day.”Instead, the model allows Team Leaders to focus on operations while licensed Stylists deliver the service. “As a multi-unit Team Leader, this is an easier business to operate than most,” he said. “But it also comes with its fair share of challenges.”That balance of simplicity and scalability has made it possible to grow to 27 units while maintaining operational consistency. “As with any franchise, your first one is the most important one,” Moskowitz said. “If you don’t have it right the first time, your chances of expanding are much lower.”<h2>A Shared Vision for the Future</h2>As their operation continues to grow, both partners remain focused on long-term impact.For Moskowitz, the decision to become an owner was about more than growth. It was about control and quality of life. “This was all about finding work-life balance for my family while also taking a significant leap of faith to invest in myself, my future, and the people around me,” he said. “I’ve always believed that when you invest time and money into people today, the long-term return comes back even greater in the future. Seeing both of those things come to fruition has made the journey incredibly rewarding.”For Aydell, success has created the opportunity to give back and advocate for the industry. “My focus now is on advancing the cosmetology industry. It’s been great to bring focus to what a great industry it is,” he said. “It’s a fantastic business with fantastic people.”Aydell and Moskowitz’s 27-unit operation demonstrates how the Sport Clips Haircuts model, when paired with strong leadership and a people-first mindset,&nbsp;<a href="https://1851franchise.com/sport-clips/franchise-opportunity-2731977#featured">can create a highly scalable and sustainable business</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/sport-clips">https://1851franchise.com/sport-clips</a>.

Sport Clips Franchise - Jeremy Aydell - Adam Moskowitz - 1851 Franchise

Sport Clips: Building a 30-Unit, People-First Franchise in Louisiana

1851 Franchise

Jeremy Aydell and Adam Moskowitz grew their Sport Clips operation around steady expansion and a people-focused culture that gives Managers room to grow.

This brand page has been paid for by SPORT CLIPS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Two Sport Clips Haircuts Team Leaders Built a 27-Unit Portfolio in Louisiana and Mississippi

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Inside Sport Clips Position as the Largest Franchise in the $100 Billion Men's Haircare Category

How Sport Clips Haircuts Keeps Men Coming Back and Why That Loyalty Is Fueling the Brand’s Next Phase of Growth

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Sport Clips Franchise - Jesse Keyser - 1851 Franchise

Why Multi-Brand Franchise Operators Are Scaling Fast with Sport Clips Haircuts: Inside Jesse Keyser’s Growth into Five States 

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In a category where most haircut experiences feel interchangeable,&nbsp;<a href="https://sportclipsfranchise.com/">Sport Clips Haircuts</a> has built something distinctly different: a brand designed entirely around the needs, habits and preferences of men and boys. Instead of trying to serve everyone, the company leaned into a specific customer and built an experience that keeps them coming back every few weeks.That focus has helped make Sport Clips one of the best-known names in men’s grooming, with nearly 1,800 locations and a steady base of repeat customers. Now, with the global male grooming market&nbsp;<a href="https://www.esteticaexport.com/the-rise-of-the-barber-industry-how-tradition-meets-innovation-in-a-global-grooming-revolution/">expected to reach a whopping $110 billion by 2030</a>, Sports Clips is well-positioned to continue its impressive growth.&nbsp;<h2>A Service Built Specifically for Men</h2>From the moment a customer walks into a Sport Clips location, the visit feels tailored. The sports-themed environment, complete with TVs playing live games, creates a setting that feels more like a casual hangout than a traditional salon.That positioning matters. For many men, getting a haircut is about efficiency, comfort and knowing what to expect. It also serves as valuable social stimulation in a time when a&nbsp;<a href="https://aibm.org/research/male-loneliness-and-isolation-what-the-data-shows/">male loneliness epidemic</a> continues to make headlines.&nbsp;“It’s a very consistent experience for the client,” said&nbsp;<a href="https://www.linkedin.com/in/brent-greenwood-cfe-b6a5527">Brent Greenwood</a>, vice president of franchise development. “No matter where you go, you know what you’re going to get.”Sport Clips offers a&nbsp;<a href="https://sportclips.com/services">lineup of services centered around its signature MVP Haircut Experience</a> — a service designed to elevate a routine haircut into a relaxing, repeatable service. The MVP includes a precision haircut with a professional consultation and style, paired with a legendary hot steamed towel infused with lavender, eucalyptus and chamomile, a seven-point massaging shampoo with leave-in conditioner, and a neck and shoulder treatment. For customers looking for an even more indulgent visit, the Ultimate MVP doubles each of these elements.Beyond its flagship service, Sport Clips provides a range of haircut options to meet different needs and price points. The Varsity Haircut serves as the brand’s core offering for men, kids and seniors. The Triple Play builds on that foundation by adding a hot steamed towel and massaging shampoo.Sport Clips also offers quick grooming and maintenance services that keep guys looking sharp between haircuts. These include beard trims and detailing, the "All-Star Treatment" for those who just want to relax without getting a haircut, and complimentary neck trims to help maintain that clean look between visits.Sport Clips complements its service lineup with a&nbsp;<a href="https://sportclips.com/products">selection of professional-grade grooming products</a> available in-store, including shampoos, conditioners, styling products and beard care essentials tailored specifically for men.&nbsp;<h2>Consistency That Turns Routine Into Habit</h2>Haircuts are one of the most repeatable services in consumer spending. Most customers return every three to four weeks, and Sport Clips has built its entire model around capturing that recurring behavior.The brand’s systems are designed to deliver the same experience across locations, which is critical for customers who prioritize consistency over novelty. Whether someone visits a store near home, work or while traveling, the expectation is the same: a reliable, comfortable experience without surprises.“The systems are in place so that you can deliver the same level of service across every location,” Greenwood said. “That’s what keeps people coming back.”For customers, those systems are invisible. But they show up in shorter wait times, consistent service quality and an experience that feels easy to say yes to again and again.<h2>Convenience That Matches Modern Consumer Expectations</h2>In an era where many industries are being disrupted by automation, haircare remains inherently human. It’s a hands-on service that requires skill, interaction and trust — factors that are difficult to replace with technology.At the same time, Sport Clips continues to evolve its customer experience through digital tools and operational improvements that enhance convenience without complicating the core service. For example, Sport Clips has invested heavily in tools that remove friction from the haircut process, most notably through its&nbsp;<a href="https://www.youtube.com/watch?v=MRkORl_Noqs">online check-in system and Haircut Tracker app</a>.Rather than waiting in line without visibility, customers can check in remotely, see estimated wait times and plan their visit accordingly. The system functions much like an appointment without requiring the rigidity of traditional scheduling.“We’re a very technology-centric company. You can see exactly what’s going on in the store before you even walk in,” Greenwood said. “That level of visibility makes it easier for customers to plan their visit.”<h2>Simple, Repeatable Service That Builds Loyalty</h2>While some brands rely on constant menu or service innovation to drive traffic, Sport Clips has taken a different approach: keep the core offering simple and execute it consistently.The service itself is straightforward, the inventory is minimal and the experience is easy for both customers and staff to navigate. That simplicity creates fewer opportunities for inconsistency, which in turn strengthens customer trust.“The operation is pretty simple. Inventory is pretty simple,” said&nbsp;<a href="https://www.linkedin.com/in/jesse-keyser-sdmf-94513b10">Jesse Keyser</a>, who now owns more than 30 Sport Clips locations in the Midwest. “At the end of the week, I can look at the productivity numbers and track that.”For customers, that operational simplicity translates into faster service, fewer errors and a smoother overall experience. Over time, those small advantages compound into strong brand loyalty.“When you build a system that works and stick to it, you create something that can scale,” Greenwood said. “And that’s what we’ve done.”For consumers, it’s a haircut experience that feels easy, familiar and reliable. For franchisees, it’s a business model built on recurring visits, predictable demand and long-term growth potential. And that’s why the Sport Clips brand shows no signs of slowing down.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://sportclipsfranchise.com/">https://sportclipsfranchise.com/</a>.

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With its sports-themed setting and signature MVP service, Sport Clips has created a consistent haircut experience that keeps men coming back every few weeks.

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How Two Sport Clips Haircuts Team Leaders Built a 27-Unit Portfolio in Louisiana and Mississippi

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