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<a href="https://www.squeezemassage.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=squeeze-massage-franchise-how-a-stressful-day-and-an-instagram-ad-led-this-entrepreneur-to-buy-2726616" target="_blank" rel="nofollow">Squeeze</a> Operating Partner&nbsp;<a href="https://www.linkedin.com/in/sieraholleman/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=squeeze-massage-franchise-how-a-stressful-day-and-an-instagram-ad-led-this-entrepreneur-to-buy-2726616" target="_blank" rel="nofollow">Siera Holleman</a> never expected an Instagram ad to change her life. With a background in corporate communications and marketing, she’s always had a knack for spotting great brands — but her path to partnering with the “Feel Good Revolution” massage concept started long before she even realized it.Holleman went to Baylor University, majoring in corporate communications. After college, she worked in marketing for 10 years, with an additional three years in operations. Her interest in franchising started back in college when she interned for Sport Clips*, a company with 54 locations in the DFW area.&nbsp;“I worked closely with the owners and it was fascinating,” she said. “The idea that you could take a successful brand and open your own location was really cool.”&nbsp;<h3>Finding Squeeze: A Happy Accident</h3>Holleman discovered&nbsp;<a href="https://1851franchise.com/squeezemassage/info">Squeeze</a> in a rather unexpected way — through Instagram.&nbsp;“I had a really stressful day and told my husband I needed a massage, but I didn’t like the options in Fort Worth,” she said. “That night, I saw an Instagram ad for franchising with Squeeze. The branding caught my eye immediately.”With her marketing background, Holleman was impressed by how well Squeeze’s branding was done. “I loved it so much. I clicked on the ad and thought, ‘This is where I’d go tomorrow if it was here in Fort Worth’,” she said.&nbsp;But it turns out that her journey goes back even further. A few months ago, Holleman was looking through an app that shows old photos and memories. She found a screenshot she took five years ago of the Squeeze location in Los Angeles.&nbsp;“It was so strange — I guess this idea has been on my mind for a while without me even knowing it,” she said.&nbsp;<h3>Loving the Brand’s History and Its Potential</h3>The creators behind Squeeze also started Drybar, a hair styling salon brand that Holleman already admired. This connection gave her even more confidence in Squeeze’s potential.“I love Drybar. They did such a great job with that brand, and I could see Squeeze being just as successful,” she said.When Holleman and her husband, Jake, attended Squeeze Day, they met the team behind the brand, including Squeeze Co-Founder &amp; CEO&nbsp;<a href="https://www.linkedin.com/in/brittany-driscoll-59157a5/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=squeeze-massage-franchise-how-a-stressful-day-and-an-instagram-ad-led-this-entrepreneur-to-buy-2726616" target="_blank" rel="nofollow">Brittany Driscoll</a>, and Chief Product Officer&nbsp;<a href="https://www.linkedin.com/in/davidrwerner/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=squeeze-massage-franchise-how-a-stressful-day-and-an-instagram-ad-led-this-entrepreneur-to-buy-2726616" target="_blank" rel="nofollow">David Werner</a>.&nbsp;“We felt their passion for Squeeze right away,” she recalled. “We loved the leadership and the support they offered. That made it clear to us — we wanted to be a part of this.”<h3>Building a Texas Sized Future with Squeeze</h3>Holleman was excited to bring Squeeze to Fort Worth, a city she and Jake have called home for 10 years. “We’re thrilled to introduce Squeeze to Fort Worth and be the first in DFW — It’s so exciting!” she said.&nbsp;Besides her excitement for the brand, Holleman loves the flexibility that comes with owning a franchise, especially with two young kids. And as things currently stand, Holleman’s future as a Squeeze Operating Partner is looking bright.&nbsp;“Our Fort Worth location has been open for almost three months,” Holleman said. “We’re starting to find our groove. We’re also looking at opening a second location, maybe in Dallas or Southlake, and we hope to expand even more after that.”With the support and strong backing from Squeeze, Holleman is excited to grow her franchise and bring amazing experiences to her community.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/squeezemassage">https://1851franchise.com/squeezemassage</a>.

Squeeze Massage Franchise - Siera Holleman - 1851 Franchise

Squeeze Massage Operating Partner Opens First Fort Worth Franchise

1851 Franchise

Siera Holleman recently opened the first Squeeze location in Fort Worth, Texas. Her journey from marketing professional to Squeeze Operating Partner is a story of great branding, passion and perfect timing.

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How a Stressful Day and an Instagram Ad Led This Entrepreneur To Buy a Squeeze Massage Franchise

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Women Leading the Way: How TruBlue Franchisees Are Building Businesses, Empowering Teams and Serving Their Communities

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Franchisee Spotlight: How One Boise UPS Store Owner Keeps a Growing Operation Financially Organized

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This Benjamin Franklin Plumbing Franchisee Built a Family Business that is Opening Doors for Women Across the Trades

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Jersey Mike's Takes First Steps Towards Initial Public Offering

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Prince St. Pizza Partners With Dave’s Hot Chicken Franchisee for National Growth

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FTC Settlement Puts New Focus on Franchise Disclosure Standards

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Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Franchisors often face one very serious question: how do I protect my brand? Maintaining quality and core values consistently, regardless of location, can help deliver a strong customer experience, an essential ingredient when it comes to the idea of long-term success. Expert guidance from seasoned franchisors can help safeguard the brand while scaling the business.<h2>Expert Insight: Building Consistency Across Locations</h2>So, how do I protect my brand as a franchisor? According to&nbsp;<a href="https://biscuitbellyfranchise.com/">Biscuit Belly</a> CEO&nbsp;<a href="https://www.linkedin.com/in/chad-c-4663465b/">Chad Coulter</a>, detailed systems can play a significant role in establishing brand consistency. Careful selection of potential franchise owners can also help.“Franchisees can make or break you pretty quickly… If something does not smell right, does not sound right, does not feel good, then we are probably going to respectfully decline that person in our system. Because these are long-term relationships,” said Coulter. “For every item, we have a very detailed procurement schedule… prep instructions, cooking instructions and pictures of the final product. We also provide build cards called Biscuit Buddies: quick, visual guides for staff to follow. Then we send emails, videos and reminders before any new menu launch.”<h2>Practical Steps to Protect Your Brand</h2><ol><li>Create Detailed Operations Guidelines – Developing clear manuals, visual aids and step-by-step instructions for every facet of the franchised business can help deliver consistency and clear expectations, ultimately&nbsp;<a href="https://1851franchise.com/franchise-brand-protection-long-term-success-2730580">protecting the brand</a>. &nbsp;</li><li>Implement Strong Training Programs – Ensuring new franchise owners (and their staff) understand the systems and model can help avoid costly mistakes. Regular refresher courses help maintain quality and&nbsp;<a href="https://1851franchise.com/how-to-maintain-consistency-across-multiple-franchise-locations-2717735">consistency</a>, too. &nbsp;</li><li>Select Franchisees Carefully – Prioritize partners who are well aligned with your mission and values. Early franchising relationship set a tone. &nbsp;</li><li>Monitor Compliance Regularly – Conduct audits, deploy mystery shopper visits and check in regularly to confirm standards are followed on a consistent basis. &nbsp;</li><li>Constant Communication – Keeping franchise owners informed about business updates, product launches and other operational changes with clear and timely communication can help drive long-term success.</li></ol><h2>The Takeaway</h2>As a franchisor, proper&nbsp;<a href="https://1851franchise.com/the-role-of-franchise-legal-partners-in-protecting-your-brand-2728724">protection of the brand</a> requires a combination of systems, training, careful selection of potential franchise owners and strong, ongoing communication.&nbsp;So, how do I protect my brand as a franchisor? By implementing solid operational procedures and finding alignment with franchisees who share its values, a franchise business can be scaled with confidence while maintaining consistency and protecting the brand.“Make sure whatever your mission is, whatever your core values are, that you are using those to select good franchisees,” Coulter said. “Following this approach helps franchisors grow responsibly while keeping their brand strong and consistent.”Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How do I protect my brand as a franchisor?

How do I protect my brand as a franchisor? In this guide with expert tips, learn how communication, strong systems, consistent training and careful franchisee selection can protect and scale a brand.

How Do I Protect My Brand as a Franchisor? A Guide For Prospective Franchisees

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What industries are trending in franchising? As consumer behavior continually shifts and technology continues to drive the further evolution of operations, some franchising sectors are gaining momentum, offering opportunities for franchise owners at any experience level.A proper assessment of trending franchise industries can help zees ensure alignment of the investment against lifestyle goals, scalability of a given model and general demand over the long-term.<h2>Why Certain Franchise Industries Are Gaining Traction</h2>Franchise trends are often driven by lifestyle changes, demographic shifts and evolving expectations in terms of desired flexibility and convenience. Lifestyle-driven franchising is playing a growing role and industries that combine the notion of service-based models (with flexibility and less overhead) are also increasingly attractive.“Recently, during our 2025 national conference, our co-CEO mentioned that this has been a booming time for leisure travel,” said&nbsp;<a href="https://worldtravelholdings.com/">World Travel Holdings</a> Public Relations and Corporate Communications Manager,&nbsp;<a href="https://www.linkedin.com/in/michael-cadigan-3a156b86/">Michael Cadigan</a>. “Not just for people booking trips but for those entering the industry because of the lifestyle it offers.”<h2>Trending Industries</h2>So, what industries are trending in franchising?&nbsp;Here are five that stand out:1.&nbsp;<a href="https://1851franchise.com/what-are-the-best-travel-agency-franchises-2721343">Travel And Leisure</a> Franchises tied to leisure travel are benefiting from renewed demand and remote-friendly operations.&nbsp;“As long as you have a stable internet connection, you can stay plugged in with clients and customers,” Cadigan said. “Being able to work from anywhere allows people to enjoy the lifestyle they’re looking for.”2.&nbsp;<a href="https://1851franchise.com/low-cost-home-service-franchises-2729482">Home And Property Services</a> Maintenance, repair and specialty home services remain popular due to aging housing stock and infrastructure, which can deliver something close to recession-resistant demand. These franchises often feature lower startup costs and scalable operations.3.&nbsp;<a href="https://1851franchise.com/best-health-and-wellness-franchises-2026-2730886">Health, Wellness And Recovery</a> From fitness studios to recovery and wellness concepts, franchises focused on physical and mental health are continuing to grow as American consumers prioritize long-term general health.4.&nbsp;<a href="https://1851franchise.com/exploring-eco-friendly-franchises-for-world-environment-day-2725492">Eco-Friendly And Sustainable Services</a> Franchises focused on cleaning, energy efficiency and sustainability-focused services appeal to entrepreneurs prioritizing values (they also tend to tout recurring revenue and tighter operating models).5.&nbsp;<a href="https://1851franchise.com/ai-impact-restaurants-franchises-human-centric-technology-2730903">Technology-Enabled Retail And Services</a> Brands utilizing tech like automation (or data and digital platforms) are improving overall efficiency while minimizing labor challenges (rendering tech-forward franchises en vogue).<h2>Key Takeaways</h2><ul><li>Follow lifestyle-driven demand (as opposed to hype) &nbsp;</li><li>Assess scalability and overhead (before investing) &nbsp;</li><li>Seek out industries with recurring or essential services &nbsp;</li><li>Assess whether the business model supports flexibility &nbsp;</li><li>Align industry trends with your long-term goals</li></ul><h2>The Bottom Line</h2>So, what industries are trending in franchising? Travel services, home services, wellness, sustainability and tech-enabled concepts are all experiencing continual momentum at the moment. By developing a thorough understanding of where demand is growing and why, prospective franchise owners can make better decisions and invest with confidence in industries well-positioned for strong long-term success.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

What industries are trending in franchising?

What industries are trending in franchising? From travel and wellness to home services and eco-friendly concepts, these industries are trending as demand grows for flexible, scalable business models.

What Industries Are Trending in Franchising? A Guide For Prospective Franchisees

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When evaluating a franchise opportunity, there’s an important early step: how do I research franchise complaints? Understanding the issues both current and former franchise owners have experienced can help prospective franchisees make better-informed decisions that increase the likelihood of selecting a brand aligned with their business goals.Franchise consultant&nbsp;<a href="https://www.linkedin.com/in/franchise-guru/">Lisa Welko</a> of&nbsp;<a href="https://integrityfranchisegroup.com/">Integrity Franchise Group</a> emphasizes the importance of validating information through direct research. “The most important thing about researching any franchise is the opportunity to validate with franchise owners personally,” Welko said. “Use the reviews to formulate your questions and opinions. And then validate those findings with actual owners in the system.”<h2>Start With The Basics: Public Records And Online Tools</h2>How do I research franchise complaints?&nbsp;It starts with sources that are accessible and objective.<ul><li>Franchise Disclosure Document (FDD):&nbsp;<a href="https://1851franchise.com/understanding-item-3-of-the-franchise-disclosure-document-litigation-history-2703061">FDD Item 3</a>, litigation history, lists pending litigation or past legal issues involving franchisees that can be potential&nbsp;<a href="https://1851franchise.com/red-flags-to-look-out-for-when-doing-franchise-research-2723769#stories">red flags</a>. &nbsp;</li><li>State Regulatory Agencies: Many states publish franchise or business complaints (including the Attorney General’s office). &nbsp;</li><li>Online Reviews and Forums: While helpful for providing additional context, they should not be used as the only source of research. “Just like anything on the internet, we need to remember ‘Buyer Beware,’” said Welko. “Online reviews can be a helpful tool. But we need to remember that it’s one tool in the arsenal. So, don’t let one bad review torpedo your research.”</li></ul><h2>Speak Directly With Franchise Owners</h2>Nothing replaces firsthand insights. Contacting current – and former – franchise owners to ask about their experience with franchisor support, operations and growth potential is a critical part of the validation process. It’s essential to pay attention to recurring themes in their feedback, both positive and negative, to identify potential risks (or opportunities) correctly.&nbsp;<h2>Practical Takeaways For Evaluating Franchise Complaints</h2><ol><li>Verify Patterns, Not One-Offs – A single complaint may be an isolated incident. Look for repeated issues that may indicate systemic challenges. &nbsp;</li><li>Check The Age Of Complaints – Older complaints may reflect resolved issues or changes in leadership (while recent complaints can indicate ongoing issues). &nbsp;</li><li>Ask Specific Questions – When speaking with franchisees, ask about areas like training, corporate support and general operational challenges. &nbsp;</li><li>Evaluate The Brand’s Response – How a franchisor addresses complaints can reveal the level of transparency, responsiveness and commitment provided to franchise owners. &nbsp;</li><li>Integrate Findings Within Decision-Making – Use complaint research as part of a larger due diligence process (along with financials, market analysis and personal goals).</li></ol><h2>The Takeaway</h2>So, how do I research franchise complaints?&nbsp;Doing so is essential. Utilizing a combination of public records, online insights and&nbsp;<a href="https://1851franchise.com/what-is-the-value-of-franchisee-validation-in-the-franchise-sales-process-2703208">direct validation with franchisees</a> (past and present), potential franchise owners can better evaluate both risk and opportunity. By following a structured approach, actionable insights that build confidence in the franchise decision-making process can be identified.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How do I research franchise complaints? In this guide with expert tips, learn how to uncover patterns, validate insights with franchisees and make informed franchise investment decisions.

How Do I Research Franchise Complaints? A Guide For Prospective Franchisees

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Big O Tires Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Big O Tires is a full-service auto care franchise offering tires, brake repair, alignments, oil changes and preventive maintenance under a nationally recognized brand.

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How a Stressful Day and an Instagram Ad Led This Entrepreneur To Buy a Squeeze Massage Franchise

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