Franchise News

Starbucks Experiments with Cutting Down Sugar Content of Frappuccinos
With the drink’s sales lagging as consumers become more health-conscious, Starbucks takes steps to tweak Frappuccino recipes

Franchise News

With the drink’s sales lagging as consumers become more health-conscious, Starbucks takes steps to tweak Frappuccino recipes

In an effort to gain back an increasingly health-minded customer base, Starbucks is testing a healthier iteration of one of its signature menu items, the Frappuccino, in 600 stores in California, Missouri and Rhode Island.
According to the Wall Street Journal, the corporate-owned coffee giant has seen Frappuccino sales drop 3 percent this fiscal year, the drink making up 11 percent of its revenue compared to the 14 percent of revenue it represented as recently as 2015.
Reducing the drink’s notoriously high sugar content without impacting its taste didn’t prove easy. Starbucks reportedly tested 20 types of cream and 70 different vanilla flavorings before arriving at a viable solution. For the new caramel Frappuccino, for example, the changes amounted to 50 fewer calories, 18 fewer grams of sugar and 150 fewer milligrams of sodium than the original 16-ounce drink.
Read the full store here.
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Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.