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Your coffee run can now be expedited. Starbucks is rolling out a new mobile program to three more states next week to help customers move through the ordering and payment process quicker.

The mobile ordering feature, called Mobile Order & Pay, is currently being tested in Portland, Oregon and allows customers to place their drink and food orders ahead of time without waiting in a long line – especially during the morning java rush.

Beginning March 17, app usage will be extended to other locations in Oregon, as well as Washington, Idaho and Alaska.

"Mobile, in many ways, is the future of the fast-food industry," says Sam Oches, editor of the trade publication QSR Magazine. "Fast food is all about speed and convenience, and mobile ordering, in many ways, makes the fast-food experience faster and more convenient."

Starbucks joins brands like Taco Bell, McDonald’s and Dunkin’ Donuts in appealing to more tech-savvy Millennials.

Read more by clicking here.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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