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Starbucks is jumping on the cashless trend&mdash;at least at one store in Seattle. According to a <a href="https://www.cnbc.com/2018/01/26/starbucks-tests-cashless-store-as-more-customers-buy-coffee-with-their-phones.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=starbucks-tests-cashless-store-as-more-customers-buy-coffee-with-their-phones-2705366" target="_blank" rel="nofollow">recent CNBC article</a>, the coffee giant is testing out how digital and credit card payments will affect the customer experience and behavior.

&quot;Thirty percent of our payments in the United States [are] done with a mobile phone,&quot; said CEO&nbsp;Kevin Johnson. &quot;Over 40 percent is done with phones and Star Value cards with rewards. In China, over 60 percent of our tenders come from mobile payments.&quot;

More Starbucks customers are using their phones to buy coffee and the brand has taken notice. The cashless store is just one aspect of the new Starbucks&rsquo; strategy to increase its digital innovation with customers that don&rsquo;t currently use their rewards program. The brand also added mobile order and pay last March.&nbsp;

<a href="https://www.cnbc.com/2018/01/26/starbucks-tests-cashless-store-as-more-customers-buy-coffee-with-their-phones.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=starbucks-tests-cashless-store-as-more-customers-buy-coffee-with-their-phones-2705366" target="_blank" rel="nofollow">Click here to read the full article.</a>&nbsp;

Starbucks Tests Cashless Store as More Customers Buy Coffee with Their Phones

1851 Franchise

One location in Seattle will now be cashless for the coffee giant.

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Starbucks Tests Cashless Store as More Customers Buy Coffee with Their Phones

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