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Starbucks is reaching new heights with its sustainability initiatives. <a href="https://www.cnbc.com/2019/06/10/starbucks-is-testing-a-reusable-cup-program-at-londons-gatwick-airport.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=starbucks-tests-reusable-cups-at-london-airport-2710193" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to CNBC</a>, the company has launched a month-long trial of a new reusable cup program at Gatwick Airport in London.

To hit its goal of saving 7,000 disposable cups, around 250 customers in Gatwick&rsquo;s South Terminal would have to request one of the 2,000 reusable cups each day, returning it&nbsp;to one of&nbsp;five locations throughout the terminal before boarding. Those who opt for traditional disposable cups will pay a fee of 5 pence, or 6 cents USD&mdash;a fee implemented at all UK Starbucks locations last year and donated to the charity <a href="https://www.hubbub.org.uk/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=starbucks-tests-reusable-cups-at-london-airport-2710193" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Hubbub</a>.

&ldquo;What we learn here will provide valuable insight into how to deploy a reusable trial in not only other airports but many other environments,&rdquo; said Hubbub CEO Trewin Restorick in a press release. &ldquo;The ambition behind the trial is to help create a new culture of reuse on-the-go and explore how customers respond to dropping their cups back off to be washed and used again.&rdquo; 

Read the full article on CNBC <a href="https://www.cnbc.com/2019/06/10/starbucks-is-testing-a-reusable-cup-program-at-londons-gatwick-airport.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=starbucks-tests-reusable-cups-at-london-airport-2710193" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Starbucks Tests Reusable Cups at London Airport

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The Gatwick South Terminal program will deploy around 2,000 reusable cups to save 7,000 disposable ones over the course of the month.

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