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Starbucks Unveils New Holiday Cup Designs

The brand drew inspiration from its history to create the four festive designs for this holiday season.

Starbucks has officially unveiled its new holiday cup designs. According to a recent article in QSR Magazine, the brand’s festive tradition will continue this year with four distinct designs. These designs include stripes, “Stargyle” (Argyle accented with the brand’s star), houndstooth and flora-inspired. This inspiration for these patterns reportedly came from photos of previous holiday seasons at the coffee giant.

“We started this season by looking to the past. Looking back at our heritage, we found something lovely in our own story, with beautiful coffee and flavors that come together to make the season magical,” said Kristy Cameron of the Starbucks Creative Studio.

In addition to the paper cups, the brand will also be launching a reusable cup this year. This limited-edition offering will be available for free with the purchase of a holiday drink on November 2nd, while supplies last.

Read the full article here.

Photo Courtesy of @CNN on Twitter

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