REPORTED ROI (Item 19): $546,633 (average gross revenue, 2025)
Pet Wants is a fast-growing franchise brand focused on delivering fresh, small-batch pet food and holistic wellness products.
1. What Is the Brand Overview for Pet Wants?
About the Brand
Pet Wants was founded in Cincinnati, Ohio, in 2010 and acquired by Strategic Franchising Systems in 2015. Built for scalability and community engagement, the brand supports pet health through convenient delivery, personalized service and a strong local presence. Pet Wants franchisees can launch mobile-first and scale into brick-and-mortar, offering both flexibility and efficiency for long-term success.
Mission: To improve the health, happiness and quality of life for pets through fresh, high-quality food and wellness products delivered with exceptional service.
Vision: To become the most trusted community-centric brand in the pet wellness space by empowering franchisees to make a difference in the lives of pets and their owners.
Unique Selling Points (USPs)
Fresh, small-batch pet food made without preservatives.
Personalized delivery and subscription-based service.
Mobile-first entry with option to scale into retail and grooming.
Holistic products including treats, chews, balms and sprays.
Strong local brand presence and customer relationships.
2. What Are the Franchise Opportunity Details?
Why Franchise With Pet Wants?
Mobile-first entry reduces startup costs.
Retail buildout not required until after 12 months.
Proven model with national branding and tools.
Comprehensive training through Pet Wants University.
Robust technology platform to manage operations.
High customer retention and repeat revenue model.
Available Territories
Pet Wants is actively expanding nationwide. Visit the franchise website to explore available markets.
Investment Overview
Initial Costs: The estimated initial investment required to begin operation of a Pet Wants franchise ranges from $148,150 to $239,400. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
Type of Expenditure
Min
Max
Initial Franchise Fee
$53,900
$53,900
Real Estate
$3,200
$8,000
Leasehold Improvements
$5,000
$20,000
Fixtures & Equipment
$32,000
$50,000
Vehicle
$0
$8,000
Initial Inventory
$25,000
$50,000
Retail E-Commerce & Website System
$1,500
$3,000
Travel & Living Expenses While Training
$1,250
$4,000
Initial Telephone, Bank & Other Deposits
$500
$1,000
Pre-Opening Promotion
$10,000
$10,000
Licenses
$100
$500
Vehicle Wrap
$2,500
$4,500
Retail E-Commerce & Website System Setup
$1,500
$1,500
Limited Liability Entity
$200
$1,000
Insurance
$1,500
$4,000
Additional Funds (First 3 Months)
$10,000
$20,000
Initial Franchise Fee: The initial franchise fee for a Pet Wants territory is $53,900, payable upon signing the franchise agreement.
Pet Wants currently offers a discount of up to 10% for honorably discharged veterans of the U.S. Armed Forces.
Ongoing Fees: According to the 2026 FDD, Pet Wants franchisees are responsible for the following ongoing payments and fees:
Type of Fee
Amount
Royalty Fee
Months 1-12: Greater of $350 or 7% of gross revenue/month
Months 13+: Greater of $1,000 or 7% of gross revenue/month
Local Advertising
Greater of $1,500 or 2% of gross revenue/month
National Branding
Contribution
Greater of $350 or 2% of gross revenue/month
Local Cooperative
Advertising
Up to 3% of gross revenues/month
Technology Fee
$50/month
ROI Potential: According to the 2026 FDD, the 51 Pet Wants franchise locations in operation for the entirety of 2025 reported the following annual gross revenue:
Quartile
Average
Median
High
Low
Top 1/4 (12)
$935,860
$804,944
$1,764,301
$578,351
Second 1/4 (13)
$441,663
$451,596
$531,326
$337,588
Third 1/4 (13)
$234,928
$220,665
$311,221
$176,886
Bottom 1/4 (13)
$136,390
$143,139
$166,287
$81,971
Total (51)
$546,633
$336,125
$1,764,301
$81,971
3. What Franchisee Support Does Pet Wants Provide?
Training Programs
All franchisees attend Pet Wants University, which includes hands-on instruction in operations, customer service, sales, inventory management, marketing and pet wellness education.
Operational Support
Franchisees receive ongoing guidance in local marketing, event planning, vendor relationships and business development. Each franchise is assigned a dedicated performance coach.
Technology and Tools
Pet Wants offers a proprietary POS and CRM system, digital delivery route management, e-commerce integration and branded marketing templates.
4. What Are the Franchise Requirements for Pet Wants?
Pet Wants does not provide direct or indirect financing to franchisees.
5. Are There Franchisee Success Stories?
“I love that we are helping others. So many people don’t realize how important nutrition is for pets. Not only do I love animals, but I also want to educate the community and make people feel like I’m there for them — not just to sell something. I want them to know they aren’t just a number.”
“Community involvement was a huge factor. I love that Pet Wants encourages franchisees to start by being mobile, attending farmers markets and local events, and truly embedding themselves in their communities. That’s something that resonated deeply with me. For instance, we’re regulars at the Midtown Farmers Market in Sacramento, which is the number one farmers market in California and number three in the U.S. People rely on us being there, and it’s incredible to see the relationships we’ve built.”
- Brenda Campbell, Franchisee — Roseville, California
“We chose Pet Wants because it matches our values. We love the idea of making pets healthier and helping them live longer lives. We got a German Shepherd puppy, Nacho, right after leaving my job, and he had some health issues right away due to his food. Pet Wants sent us a sample, and I could see the difference. Pet Wants never uses sugar, corn, wheat, soy, artificial colors or animal by-products. Watching how much Nacho loved the food and how it helped his health — that’s what sold us on the brand.”
“This is a very relational business. Your reputation, your behavior and your ability to connect with people — and in this case their pets too — is absolutely essential. We have met some incredible people — people who I would call my friends now. We really followed the blueprint. It’s important to get out there in the community, meet people and create a solid foundation with the customers before you move into that brick-and-mortar space.”
- Jennifer Nicholson, Franchisee — Woodbury, Minnesota
6. What Is the Market Potential for the Pet Industry?
The pet industry continues to grow steadily, with pet food remaining one of its most reliable segments. Bloomberg Intelligence reports that the global pet market is expected to grow more than 45% over the next five years, reaching more than $500 billion by 2030, driven by consistent demand and ongoing spending by pet owners. Pet food represents a significant share of that growth. The global pet food market is projected to reach $179.5 billion by 2032.
Competitor Analysis
Pet Wants stands out through its local-first strategy, fresh food, and flexible model. Competitors include Woof Gang Bakery & Grooming, Pet Supplies Plus and The Dog Stop, which typically require heavier retail footprints and higher overhead.
7. What Is the Application Process for Pet Wants Franchisees?
Initial Call: Within one to two business days, a franchise director connects with you to answer basic questions about the model, costs and fit.
FDD Review: You’ll walk through the Franchise Disclosure Document with guidance and speak with current franchisees to understand real-world ownership.
Territory Selection: Work with the team to identify and secure an exclusive territory using market and demographic data.
Corporate Visit: Meet (virtually or in person) with leadership and support teams to learn about operations, culture and ongoing support.
Franchise Awarded: Upon approval, sign the franchise agreement, pay the franchise fee and officially join the system.
Training: Complete a hands-on training program covering operations, marketing, customer service and launch preparation.
Launch: Open your business with support from the team, including a 90-day launch plan to help drive early momentum.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
FRANCHISE OPPORTUNITY INFORMATION
Strategic Franchising Experts Investment Range
Varies per brand
ABOUT STRATEGIC FRANCHISING FRANCHISE
No. of Units Currently Open
Over 750
Franchise Fee
Varies per brand
Royalty(%)
Varies per brand
Winner's Circle Program
Allows franchisees to earn back franchise fee
Available Strategic Franchising Territories
Strategic Franchising
SPONSORED
Pet Wants Franchise Costs, Fees, Profit and Data for 2026
Franchise Opportunity Deep Dive: Pet Wants is a premium pet food and wellness brand offering a mobile-first, scalable franchise model with low overhead and strong returns in the booming pet industry.
REPORTED ROI (Item 19): $546,633 (average gross revenue, 2025)
Pet Wants is a fast-growing franchise brand focused on delivering fresh, small-batch pet food and holistic wellness products.
1. What Is the Brand Overview for Pet Wants?
About the Brand
Pet Wants was founded in Cincinnati, Ohio, in 2010 and acquired by Strategic Franchising Systems in 2015. Built for scalability and community engagement, the brand supports pet health through convenient delivery, personalized service and a strong local presence. Pet Wants franchisees can launch mobile-first and scale into brick-and-mortar, offering both flexibility and efficiency for long-term success.
Mission: To improve the health, happiness and quality of life for pets through fresh, high-quality food and wellness products delivered with exceptional service.
Vision: To become the most trusted community-centric brand in the pet wellness space by empowering franchisees to make a difference in the lives of pets and their owners.
Unique Selling Points (USPs)
Fresh, small-batch pet food made without preservatives.
Personalized delivery and subscription-based service.
Mobile-first entry with option to scale into retail and grooming.
Holistic products including treats, chews, balms and sprays.
Strong local brand presence and customer relationships.
2. What Are the Franchise Opportunity Details?
Why Franchise With Pet Wants?
Mobile-first entry reduces startup costs.
Retail buildout not required until after 12 months.
Proven model with national branding and tools.
Comprehensive training through Pet Wants University.
Robust technology platform to manage operations.
High customer retention and repeat revenue model.
Available Territories
Pet Wants is actively expanding nationwide. Visit the franchise website to explore available markets.
Investment Overview
Initial Costs: The estimated initial investment required to begin operation of a Pet Wants franchise ranges from $148,150 to $239,400. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
Type of Expenditure
Min
Max
Initial Franchise Fee
$53,900
$53,900
Real Estate
$3,200
$8,000
Leasehold Improvements
$5,000
$20,000
Fixtures & Equipment
$32,000
$50,000
Vehicle
$0
$8,000
Initial Inventory
$25,000
$50,000
Retail E-Commerce & Website System
$1,500
$3,000
Travel & Living Expenses While Training
$1,250
$4,000
Initial Telephone, Bank & Other Deposits
$500
$1,000
Pre-Opening Promotion
$10,000
$10,000
Licenses
$100
$500
Vehicle Wrap
$2,500
$4,500
Retail E-Commerce & Website System Setup
$1,500
$1,500
Limited Liability Entity
$200
$1,000
Insurance
$1,500
$4,000
Additional Funds (First 3 Months)
$10,000
$20,000
Initial Franchise Fee: The initial franchise fee for a Pet Wants territory is $53,900, payable upon signing the franchise agreement.
Pet Wants currently offers a discount of up to 10% for honorably discharged veterans of the U.S. Armed Forces.
Ongoing Fees: According to the 2026 FDD, Pet Wants franchisees are responsible for the following ongoing payments and fees:
Type of Fee
Amount
Royalty Fee
Months 1-12: Greater of $350 or 7% of gross revenue/month
Months 13+: Greater of $1,000 or 7% of gross revenue/month
Local Advertising
Greater of $1,500 or 2% of gross revenue/month
National Branding
Contribution
Greater of $350 or 2% of gross revenue/month
Local Cooperative
Advertising
Up to 3% of gross revenues/month
Technology Fee
$50/month
ROI Potential: According to the 2026 FDD, the 51 Pet Wants franchise locations in operation for the entirety of 2025 reported the following annual gross revenue:
Quartile
Average
Median
High
Low
Top 1/4 (12)
$935,860
$804,944
$1,764,301
$578,351
Second 1/4 (13)
$441,663
$451,596
$531,326
$337,588
Third 1/4 (13)
$234,928
$220,665
$311,221
$176,886
Bottom 1/4 (13)
$136,390
$143,139
$166,287
$81,971
Total (51)
$546,633
$336,125
$1,764,301
$81,971
3. What Franchisee Support Does Pet Wants Provide?
Training Programs
All franchisees attend Pet Wants University, which includes hands-on instruction in operations, customer service, sales, inventory management, marketing and pet wellness education.
Operational Support
Franchisees receive ongoing guidance in local marketing, event planning, vendor relationships and business development. Each franchise is assigned a dedicated performance coach.
Technology and Tools
Pet Wants offers a proprietary POS and CRM system, digital delivery route management, e-commerce integration and branded marketing templates.
4. What Are the Franchise Requirements for Pet Wants?
Pet Wants does not provide direct or indirect financing to franchisees.
5. Are There Franchisee Success Stories?
“I love that we are helping others. So many people don’t realize how important nutrition is for pets. Not only do I love animals, but I also want to educate the community and make people feel like I’m there for them — not just to sell something. I want them to know they aren’t just a number.”
“Community involvement was a huge factor. I love that Pet Wants encourages franchisees to start by being mobile, attending farmers markets and local events, and truly embedding themselves in their communities. That’s something that resonated deeply with me. For instance, we’re regulars at the Midtown Farmers Market in Sacramento, which is the number one farmers market in California and number three in the U.S. People rely on us being there, and it’s incredible to see the relationships we’ve built.”
- Brenda Campbell, Franchisee — Roseville, California
“We chose Pet Wants because it matches our values. We love the idea of making pets healthier and helping them live longer lives. We got a German Shepherd puppy, Nacho, right after leaving my job, and he had some health issues right away due to his food. Pet Wants sent us a sample, and I could see the difference. Pet Wants never uses sugar, corn, wheat, soy, artificial colors or animal by-products. Watching how much Nacho loved the food and how it helped his health — that’s what sold us on the brand.”
“This is a very relational business. Your reputation, your behavior and your ability to connect with people — and in this case their pets too — is absolutely essential. We have met some incredible people — people who I would call my friends now. We really followed the blueprint. It’s important to get out there in the community, meet people and create a solid foundation with the customers before you move into that brick-and-mortar space.”
- Jennifer Nicholson, Franchisee — Woodbury, Minnesota
6. What Is the Market Potential for the Pet Industry?
The pet industry continues to grow steadily, with pet food remaining one of its most reliable segments. Bloomberg Intelligence reports that the global pet market is expected to grow more than 45% over the next five years, reaching more than $500 billion by 2030, driven by consistent demand and ongoing spending by pet owners. Pet food represents a significant share of that growth. The global pet food market is projected to reach $179.5 billion by 2032.
Competitor Analysis
Pet Wants stands out through its local-first strategy, fresh food, and flexible model. Competitors include Woof Gang Bakery & Grooming, Pet Supplies Plus and The Dog Stop, which typically require heavier retail footprints and higher overhead.
7. What Is the Application Process for Pet Wants Franchisees?
Initial Call: Within one to two business days, a franchise director connects with you to answer basic questions about the model, costs and fit.
FDD Review: You’ll walk through the Franchise Disclosure Document with guidance and speak with current franchisees to understand real-world ownership.
Territory Selection: Work with the team to identify and secure an exclusive territory using market and demographic data.
Corporate Visit: Meet (virtually or in person) with leadership and support teams to learn about operations, culture and ongoing support.
Franchise Awarded: Upon approval, sign the franchise agreement, pay the franchise fee and officially join the system.
Training: Complete a hands-on training program covering operations, marketing, customer service and launch preparation.
Launch: Open your business with support from the team, including a 90-day launch plan to help drive early momentum.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
FRANCHISE OPPORTUNITY INFORMATION
Strategic Franchising Experts Investment Range
Varies per brand
ABOUT STRATEGIC FRANCHISING FRANCHISE
No. of Units Currently Open
Over 750
Franchise Fee
Varies per brand
Royalty(%)
Varies per brand
Winner's Circle Program
Allows franchisees to earn back franchise fee
Available Strategic Franchising Territories
franchise opportunity information
Strategic Franchising Experts Investment Range
Varies per brand
about strategic franchising franchise
No. of Units Currently Open
Over 750
Franchise Fee
Varies per brand
Royalty(%)
Varies per brand
Winner's Circle Program
Allows franchisees to earn back franchise fee
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