Strategic Franchising Ensures Affordability with their Home-Based and Mobile-to-Start Brands

In today’s franchising world, it has become clear that business ownership doesn't have to take you far from home, with many concepts allowing for completely remote, home-based operations. Strategic Franchising Systems (SFS) has found itself perfectly aligned with this trend, with a rich thirty-year-plus history of offering highly affordable, low-cost, home-based, or mobile-to-start franchise models. 

Today, Strategic Franchising provides management and consulting services to five independently owned but affiliated national franchise brands, each with a unique industry focus: nationally recognized painting franchise Fresh Coat, senior home-relocation and estate sales concept Caring Transitions, business and sales coaching concept The Growth Coach, fast-growing natural pet food and pet grooming brand Pet Wants and prominent home maintenance and senior modification services brand TruBlue. 

For would-be-entrepreneurs seeking a career change and greater control of their lives, the appeal of these home-based and mobile franchises is clear — they eliminate many of the high start-up costs and risks that make franchising unrealistic for average, middle-class Americans. Home-based and mobile brands have a low break-even point because they don’t have costly upfront retail location or large staffing expenses. Such low overhead businesses allow for the potential of a quicker path to positive cash flow and profitability, opening up business access and ownership to many more people. 

“Franchising done right provides people with effective business models, training, marketing and operating systems, and the ongoing coaching they need to develop and become strategic business owners,” said Strategic Franchising CEO Daniel Murphy. “That enables them to truly scale a true business — not just work a job — and achieve the success, freedom, richer lifestyle and personal balance they were seeking. A low-overhead and proven franchise model also provides the potential for less uncertainties and risks and quicker profits.”

Affordability has always been a hallmark of SFS’s home-based approach. Initial investments across the home-based brands (Growth Coach, Fresh Coat, Caring Transitions, and TruBlue) are competitively low, reflecting the philosophy that entrepreneurship should be accessible to all who are driven and determined. The total investment for starting one of these four home-based franchises ranges from $54,000-$120,250, with the franchise fees ranging from only $39,900 to $49,900 – some of the most affordable in the industry.  

“There are a lot of people denied great franchise opportunities because of high investment levels, but we are proud to have several attractive and affordable brands that allow ordinary people with ordinary means to own and operate extraordinary businesses,” Murphy said.

Even Pet Wants, the 140-unit pet food store franchise, offers a unique and affordable model that allows franchise owners to start off as a mobile and events-based marketing business to keep costs down during the first year of operations. A store is typically not opened until around the one-year anniversary. While the total investment is $137,850-$219,000, that is still one of the lowest in the entire pet care franchise industry, and the franchise fee itself is only $48,500. The higher investment range is because of future costs related to a retail store location, store fixtures, and inventory…but again, most of those costs are delayed for months while running the mobile business and growing a customer base and cash flow.  

Joe Alnaraie, a Pet Wants franchise owner in Clarkston, Michigan, exemplifies how this model works and can thrive. Starting with local farmers’ markets and craft shows, Alnaraie quickly grew his mobile business and cash flow before opening a full-scale retail operation. His monthly sales soared from $5,000 as a mobile business, to over $30,000 as a store location, showcasing the scalability and potential for high returns with the Pet Wants model.

“The mobile business really allowed us to give up that steady paycheck of our previous jobs,” said Alnaraie. “From there, we could confidently move forward and just focus on growing our Pet Wants business and preparing for our store location.”

Overall, Strategic Franchising stands out for its commitment to empowering ordinary individuals to achieve extraordinary success. By making business ownership available to all with their affordable and proven business models, and exceptional training and on-going support, SFS creates a perfect launch pad for franchise owner success. 

For more information about Strategic Franchising Systems and their five distinct franchise opportunities, visit: https://strategicfranchising.com/.