1851

When it comes to social media, there are a lot of platforms to keep up with these days&mdash;and thanks to staff sizes and resources, bigger brands inherently have an easier time doing it. But <a href="https://www.adweek.com/digital/larger-brands-have-an-edge-in-instagram-stories-or-do-they/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=study-how-are-brands-using-instagram-stories-2710545" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to AdWeek</a>, a recent study found that brands with fewer than 10,000 followers still encounter several advantages to using Instagram Stories&mdash;including reaching a larger portion of their base.

The study by Socialinsider found that brands with 100,000 or more followers post Stories around every two days, while those with fewer than 1,000 post every four days or so. Still, brands with fewer than 10,000 followers reach more than 9% of their base, while those with more than 10,000 reach just 5%.

On the content front, brands with fewer than 100,000 followers post nearly the same number of videos and photos in their Stories, while larger brands post&nbsp;more photos. That being said, video &ldquo;prompts people to spend more time viewing those Stories, which, in turn, leads Instagram&rsquo;s algorithm to show those stories to more users,&rdquo; notes AdWeek.

According to AdWeek, Socialinsider co-founder Adina Jipa said: &ldquo;Brands with larger followings on Instagram are still creating too much polished content, which doesn&rsquo;t succeed at retaining the audience&rsquo;s attention with Stories. They work with agencies with scripts and shot in a studio and professionally edited. Sometimes having more resources, both financial and manpower, kills the creativity.&rdquo;

Read the full article <a href="https://www.adweek.com/digital/larger-brands-have-an-edge-in-instagram-stories-or-do-they/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=study-how-are-brands-using-instagram-stories-2710545" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

<div>&nbsp;</div>

instagram, stories, marketing, brand, franchise, social media, strategy

Study: How Are Brands Using Instagram Stories?

1851 Franchise

Although video effectively creates a more personal connection between business and audience, bigger brands are using them less often than smaller brands.


study-how-are-brands-using-instagram-stories

Mellow Mushroom

Art and Economics: How Mellow Mushroom’s Local Commitment Helped Secure Franchise Times Top 400 Spot

mellow-mushroom-franchise-times-400-rank-growth

Sola Salons

Photo of interior of Sola Salons location

How Much Can I Make as a Sola Salons Franchise Owner?

franchise-earnings

SweatHouz

Memberships That Matter: SweatHouz’s Recurring Revenue Model Explained

sweathouz-recurring-revenue-model

Pigtails & Crewcuts

Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

Why Franchisees Are All In: Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

pigtails-and-crewcuts-national-convention-2025

Pet Wants

How Pet Wants Offers a Franchise Opportunity That Feeds Both Pets and Passion

how-pet-wants-offers-a-franchise-opportunity-that-feeds-both-pets-and-passion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

Study: How Are Brands Using Instagram Stories?

MORE STORIES LIKE THIS